My name is Karen, from the department of management

And I'm your MC for this evening

Some of you may wonder how this talk come about

Actually it is through a conversation between your case manager and myself

About how much we want to find a young successful Asian business leader

someone who all our undergraduate students can relate to

And the hostess said :"Well, Karen ,have you heard of or heard about the founder of POST PRODUCTION OFFICE LIMITED, Nicholas Tse!"

And I said :" Perfect!"

So, with the tremendous support、with the tremendous support from the POST PRODUCTION OFFICE LIMITED

here we are , delivering to you our first Asian Leadership Series

So…Thank you very much for coming!

So, since this talk is especially for you students, the whole event is going to be hosted by students

So, the format is this

The first 20 minutes or so Mr. Nicholas Tse is going to share some of his experience and insights with us

and that will be followed by an about 45 minutes chatting session between the 3 student interviewers and Mr. Nicholas Tse

and then we’ll be round up by a 15 minutes Q&A session

So may I now invite the 3 student interviewers, Johnson, Mandy and Nathan to the floor, please

So before we officially kick off the event, just friendly reminders of some simple house rules

First , can you please switch your mobile phone to silent mode?

And secondly, no laptop, computer, no live recording

And third, I understand everyone is very excited, but please remain seated during the event

And last but not least, if you want to leave the lecture theater during the event, can you please use the door at back

So without further ado, may I invite professor ROGER KING, director of the Centre for the Business Case Studies

He himself a highly successful business leader，to kick off the event.

Thank you all!

It's really a great great honor and privilege for HKUST to have Mr. Nicholas Tse here

First of all I would like to also thank our president Tony Lee, to be here, and our dean Brandon Chan

And of course many many other honored guests

But most importantly, you students

但最重要的是，是你們這些同學的到來

I think this is probably one of the biggest events we've ever had

Just let you know, Nicholas

When the registery opened and within hours, it was totally full

In fact, this room only holds 400 people

Within a day and a half, we have 1700 people signed up

And clearly, (they) didn't come to see TONY

Nor me

But,anyway, I was asked to say a few words about our case center，Ok？

and many of you may or may not be aware of it

we have a case center here in HKUST’s business school

which is relatively new.

And let me just tell you why we actually started this thing

It was actually the encouragement of our Dean

and basically most of you probably aware of the notion of the case study itself.

For those of you who may not understand, or haven't had the chance

casestudy actually brings in real-life business situations into the classroom by writing cases on that company usually

and but we also back it up with theory, and allow students to actually analyze the situation itself.

So by having said that, there are a lot of other schools particularly Harvard, Ivy and Darmouth, and many many other schools do write cases.

So why should we be writing cases?

Well, one of my colleagues Professor Pang here

And, what we did was before I said to Leonard “Yes we will do this"

because he asked me to do it on a proposal base I might say.

So I said “Well, before we actually do this let’s take a survey

and understand what are we currently doing in our school, and who uses case method.

And so we did was we actually took a survey for all the faculty members that are teaching the MBA program itself

OK. and what we discovered was first of all at the encouragement of the Dean

we actually had 2/3 of the faculty responded to the survey. over 66%

and what was discovered was that students actually like classes that have cases in it.

NO.1，they gained higher scores for class that had that

so for those of you who are teaching this is great news.

The second thing is that (they) actually like the professor that’s teaching it.

And the third thing was…

how come we always study western company cases

why don’t we have more Asian cases?

And therefore our main main focus is now on Asian.

In fact, my colleagues and I，Karen Lee as well have now coined the concept----

Asian cases, by Asians, for Asians.

No，it’s not to say that someone from Harvard they ask for a case we won’t give it to them

But I would hope that in a few years, they would actually come to us and ask for cases

Why? Because a Harvard professor their thinking-class is very very western

They don’t really understand how businesses are conducted in this part

And hence that’s our primary goal here

And we are also very very lucky that many of our faculties now have been supporting the concept itself

and in fact even though the 10 years system in the school

doesn’t necessarily recognize those centres involved in writing cases or even teaching cases

but we are moving along that long.So this is the purpose of that

and in fact， many of our cases we are able to invite honoured guest to come

but more importantly in the classroom sometimes.

And I recall one of my cases

the individual that came to the class, this is the person that actually in the case itself

he said to me

“Roger, you know what? This is great!

I’m getting so many good suggestions from students

In fact, it’s the cheapest consulting service I’ve ever had”

so you know the whole idea is you need to participate for you students in this room

And it’s a great great opportunity to analyze real-life situations

So I’m sure again you’re not here because you want to listen to me

So it gives me great pleasure

and Nicholas really needs no introduction

but here today he’s coming as a entrepreneur

a business was founded, several years back

when he was only , guess how old? 22!

That was only yesterday right?

And he has a very very successful business now

He has an office here in Hong Kong of course, as well as in Shanghai. I understand. Right.

So, without further ado, I would like to invite Nicholas to come up.

That's not for me, right?

Hello. Thank you for the warm welcome.

And…Ladies and gentlemen welcome and thank you for having me on campus. This is truly overwhelming,Really.

I’m instructed to deliver a speech in English

So therefore I will be speaking in English

But if any of you prefer to speak in Cantonese or mandarin, please feel free to do so

I do hope that at the end of the session

both parties，you and I， will gain something out of it

and leave behind some,what? kick-ass memory, all right?

Wow, this is really intense right now, for me.really.

maybe because this is my first time to show up as an entrepreneur, in front of the crowd

What is very odd is that I’ve been doing this most of my life

I have been giving speeches and performances, and talks around the world

The crowds ranging from 30 people to 130,000 people

but never have I been so uptight

and nerve-racking

Maybe it’s because I am simply put in front of a crowd of academics

And I feel that I’m now actually out of my……

I do feel I’m talking to another caliber I’m left out

So the first point is really to tell you

I dropped out of school in grade 10

And I urge you really to go through your education

Most of you I think have gone half way, right?

Might as well go all the way and grab that damn piece of paper!

If I had the chance to take all the wealth and so called fame and glory that I have now

and buy back 15 years of life

but keep the knowledge that I have now

and relive the physique I had 15 years ago and trade places with you right now

I would make that trade in a heartbeat, really，seriously

I dropped out school when I was…maybe in grade 10

and ever since I set foot into the so called business world

There has not been a day that has gone by without me hating myself and regretting

that I did not fully commit to my education

Maybe fine arts, agriculture, architecture, ceramics…

who knows, I don’t know

MBA. But, I dropped

And every day that has gone by, I do regret

Some of you may not feel it right now.

But that diploma when you are trying to close a deal with someone

it means just that much more

When you are trying to convince someone to an idea, concept, something new

that piece of paper will just mean that much more

and people will judge you

and they’ll doubt you that much less

That is reality, and it has been hard for me

but…so I think I’m here to hopefully convince you to

go through, go to the education, go all the way

grab that piece of paper before you leave. OK?

Do not walk the path I’ve ever gone through

So and for the people who did not know

I have been running a so-called post production business for the past 9 years

And that’s what I do apart from the acting or the singing part, the entertainment part

There’s also the business part of Nicholas Tse

We are based on Hong Kong right now

We have a subbranch in Shanghai, it’s going very well

We are going to open in Beijing in the end…hopefully the end of May.

Can I say that, please?

Because we are in a rush and everything is really….

so I’m looking at my colleague whether we can pull it off at the end of May

When I say post production it’s actually to a lot of people a very foreign term

So what is post production?

Post-production is… I mean by

audio dubbing, online editing, offline editing

compositing, animation, computer graphics…all that good stuff

Actually, everything you see right now on television,

advertising Broads, or in the cinema, or even on the Internet

Every visual image you see right now

is actually…it has…it should have undergone the process of post-production

in order to achieve a certain standard of broadcast quality

And just by saying that I’m very very happy to say that

it has already obvious very high demand

or else I will not be here today

And so…for a more visual explanation of what I do

I would like to show the company reel

and…These are some of the brands that we do represent in Hong Kong or in the mainland China right now

Some of you may recognize or may not recognize it. OK?

Thank you. That’s some of these brands that we represent at the moment

but…what you have just seen is the pretty side of the production

I would actually like to show you some of

the before and after

as to actually how we make a living

So what I’m about to show you, is a…something called the Canon G12 model.

It is an advertisement shot 2 years ago by a very famous crew

But, why don’t I show you?

Here you see in front of the green screen, just a…

it’s merely a model holding a camera.

And all it is…

I'm sorry. It’s just actually a track back show of this model

it’s not quite up to the entertaining part…

This is the source that we got when we first accepted this project

We have taken the initiative to talk to the producer and director and say…

hey, why don’t we do something more interesting

and something that is to the next level…

graphic wise and so…

can we please show the next layer?

So with audio and visual enhancement...

each layer by layer, you can see, that inch by inch…

this is what we do to enhance the visual effect…for the outcome…

After 1160 and some more layers and modelling put onto this image

you got the finished product…

That’s it. All right，that’s one more full version or finished version.

There you have it. And that’s what we do for a living

For people do not know, post production… that’s what we do

and…so any question so far?

Why don't I ask you a question?

Who in here wants to be successful?

Raise your hand if you wanna succeed

Coz I’m sure as I'll do.

What's preventing you from raising hand?

Anyway

Second question, and the more important one: who’s lying?

Because I’m pretty sure you go out there and you ask people

“who wants to be successful?”

99% of people would tell you: I want to succeed

I want to be the best basketball player

I want to be the best hockey player; I want to be the best artist, engineer, whatever…They will talk

But most of you want to succeed

But are you truly being honest to yourself?

Where has you found your passion？ you know your strength and weaknesses？

where to place yourself in the market, how you want people to see you and how to project yourself in a market

I founded this company because…

at the age of 22 and 3, between that time, I was on set, on a movie set

And, I saw the director go up to the CG, computer graphics guy in the department

and ask them：“ could we… actually, I wanna do this… take the computer graphic image and do this… ”

and, he hesitated, froze, and I thought,：wow…

So, that stalled for an hour or so

But, ticking, tick tick tick, all that is money

And he called back to his headquarters

and asked for the allowance to say: They want to do this and that, so can we please…

After days of freezing, multi million dollars was lost during that process

And at the time I was releasing a lot of music videos

I was doing a lot concerts, advertisements, and movies

I wanted to enhance the visual effects myself

and I thought: wow, this should be our realm

That’s our profession, why are we doing so poor in it?

So then

if some of you have read through, may have read through my interviews

that I did sell my property, for a certain amount of money to invest in this business

I started off with 4-6 people