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  • Welcome to the Asian Leadership Series

  • My name is Karen, from the department of management

  • And I'm your MC for this evening

  • Some of you may wonder how this talk come about

  • Actually it is through a conversation between your case manager and myself

  • About how much we want to find a young successful Asian business leader

  • someone who all our undergraduate students can relate to

  • And the hostess said :"Well, Karen ,have you heard of or heard about the founder of POST PRODUCTION OFFICE LIMITED, Nicholas Tse!"

  • And I said :" Perfect!"

  • So, with the tremendous supportwith the tremendous support from the POST PRODUCTION OFFICE LIMITED

  • here we are , delivering to you our first Asian Leadership Series

  • SoThank you very much for coming!

  • So, since this talk is especially for you students, the whole event is going to be hosted by students

  • So, the format is this

  • The first 20 minutes or so Mr. Nicholas Tse is going to share some of his experience and insights with us

  • and that will be followed by an about 45 minutes chatting session between the 3 student interviewers and Mr. Nicholas Tse

  • and then well be round up by a 15 minutes Q&A session

  • So may I now invite the 3 student interviewers, Johnson, Mandy and Nathan to the floor, please

  • So before we officially kick off the event, just friendly reminders of some simple house rules

  • First , can you please switch your mobile phone to silent mode?

  • And secondly, no laptop, computer, no live recording

  • And third, I understand everyone is very excited, but please remain seated during the event

  • And last but not least, if you want to leave the lecture theater during the event, can you please use the door at back

  • So without further ado, may I invite professor ROGER KING, director of the Centre for the Business Case Studies

  • He himself a highly successful business leaderto kick off the event.

  • Thank you all!

  • It's really a great great honor and privilege for HKUST to have Mr. Nicholas Tse here

  • First of all I would like to also thank our president Tony Lee, to be here, and our dean Brandon Chan

  • And of course many many other honored guests

  • But most importantly, you students

  • 但最重要的是,是你們這些同學的到來

  • I think this is probably one of the biggest events we've ever had

  • Just let you know, Nicholas

  • When the registery opened and within hours, it was totally full

  • In fact, this room only holds 400 people

  • Within a day and a half, we have 1700 people signed up

  • And clearly, (they) didn't come to see TONY

  • Nor me

  • But,anyway, I was asked to say a few words about our case centerOk

  • and many of you may or may not be aware of it

  • we have a case center here in HKUST’s business school

  • which is relatively new.

  • And let me just tell you why we actually started this thing

  • It was actually the encouragement of our Dean

  • and basically most of you probably aware of the notion of the case study itself.

  • For those of you who may not understand, or haven't had the chance

  • casestudy actually brings in real-life business situations into the classroom by writing cases on that company usually

  • and but we also back it up with theory, and allow students to actually analyze the situation itself.

  • So by having said that, there are a lot of other schools particularly Harvard, Ivy and Darmouth, and many many other schools do write cases.

  • So why should we be writing cases?

  • Well, one of my colleagues Professor Pang here

  • And, what we did was before I said to LeonardYes we will do this"

  • because he asked me to do it on a proposal base I might say.

  • So I saidWell, before we actually do this let’s take a survey

  • and understand what are we currently doing in our school, and who uses case method.

  • And so we did was we actually took a survey for all the faculty members that are teaching the MBA program itself

  • OK. and what we discovered was first of all at the encouragement of the Dean

  • we actually had 2/3 of the faculty responded to the survey. over 66%

  • and what was discovered was that students actually like classes that have cases in it.

  • NO.1,they gained higher scores for class that had that

  • so for those of you who are teaching this is great news.

  • The second thing is that (they) actually like the professor that’s teaching it.

  • And the third thing was

  • how come we always study western company cases

  • why don’t we have more Asian cases?

  • And therefore our main main focus is now on Asian.

  • In fact, my colleagues and I,Karen Lee as well have now coined the concept----

  • Asian cases, by Asians, for Asians.

  • Noit’s not to say that someone from Harvard they ask for a case we won’t give it to them

  • But I would hope that in a few years, they would actually come to us and ask for cases

  • Why? Because a Harvard professor their thinking-class is very very western

  • They don’t really understand how businesses are conducted in this part

  • And hence that’s our primary goal here

  • And we are also very very lucky that many of our faculties now have been supporting the concept itself

  • and in fact even though the 10 years system in the school

  • doesn’t necessarily recognize those centres involved in writing cases or even teaching cases

  • but we are moving along that long.So this is the purpose of that

  • and in factmany of our cases we are able to invite honoured guest to come

  • but more importantly in the classroom sometimes.

  • And I recall one of my cases

  • the individual that came to the class, this is the person that actually in the case itself

  • he said to me

  • Roger, you know what? This is great!

  • I’m getting so many good suggestions from students

  • In fact, it’s the cheapest consulting service I’ve ever had

  • so you know the whole idea is you need to participate for you students in this room

  • And it’s a great great opportunity to analyze real-life situations

  • So I’m sure again youre not here because you want to listen to me

  • So it gives me great pleasure

  • and Nicholas really needs no introduction

  • but here today he’s coming as a entrepreneur

  • a business was founded, several years back

  • when he was only , guess how old? 22!

  • That was only yesterday right?

  • And he has a very very successful business now

  • He has an office here in Hong Kong of course, as well as in Shanghai. I understand. Right.

  • So, without further ado, I would like to invite Nicholas to come up.

  • That's not for me, right?

  • Hello. Thank you for the warm welcome.

  • AndLadies and gentlemen welcome and thank you for having me on campus. This is truly overwhelming,Really.

  • I’m instructed to deliver a speech in English

  • So therefore I will be speaking in English

  • But if any of you prefer to speak in Cantonese or mandarin, please feel free to do so

  • I do hope that at the end of the session

  • both partiesyou and I, will gain something out of it

  • and leave behind some,what? kick-ass memory, all right?

  • Wow, this is really intense right now, for me.really.

  • maybe because this is my first time to show up as an entrepreneur, in front of the crowd

  • What is very odd is that I’ve been doing this most of my life

  • I have been giving speeches and performances, and talks around the world

  • The crowds ranging from 30 people to 130,000 people

  • but never have I been so uptight

  • and nerve-racking

  • Maybe it’s because I am simply put in front of a crowd of academics

  • And I feel that I’m now actually out of my……

  • I do feel I’m talking to another caliber I’m left out

  • So the first point is really to tell you

  • I dropped out of school in grade 10

  • And I urge you really to go through your education

  • Most of you I think have gone half way, right?

  • Might as well go all the way and grab that damn piece of paper!

  • If I had the chance to take all the wealth and so called fame and glory that I have now

  • and buy back 15 years of life

  • but keep the knowledge that I have now

  • and relive the physique I had 15 years ago and trade places with you right now

  • I would make that trade in a heartbeat, reallyseriously

  • I dropped out school when I wasmaybe in grade 10

  • and ever since I set foot into the so called business world

  • There has not been a day that has gone by without me hating myself and regretting

  • that I did not fully commit to my education

  • Maybe fine arts, agriculture, architecture, ceramics

  • who knows, I don’t know

  • MBA. But, I dropped

  • And every day that has gone by, I do regret

  • Some of you may not feel it right now.

  • But that diploma when you are trying to close a deal with someone

  • it means just that much more

  • When you are trying to convince someone to an idea, concept, something new

  • that piece of paper will just mean that much more

  • and people will judge you

  • and theyll doubt you that much less

  • That is reality, and it has been hard for me

  • butso I think I’m here to hopefully convince you to

  • go through, go to the education, go all the way

  • grab that piece of paper before you leave. OK?

  • Do not walk the path I’ve ever gone through

  • So and for the people who did not know

  • I have been running a so-called post production business for the past 9 years

  • And that’s what I do apart from the acting or the singing part, the entertainment part

  • There’s also the business part of Nicholas Tse

  • We are based on Hong Kong right now

  • We have a subbranch in Shanghai, it’s going very well

  • We are going to open in Beijing in the endhopefully the end of May.

  • Can I say that, please?

  • Because we are in a rush and everything is really….

  • so I’m looking at my colleague whether we can pull it off at the end of May

  • When I say post production it’s actually to a lot of people a very foreign term

  • So what is post production?

  • Post-production is… I mean by

  • audio dubbing, online editing, offline editing

  • compositing, animation, computer graphicsall that good stuff

  • Actually, everything you see right now on television,

  • advertising Broads, or in the cinema, or even on the Internet

  • Every visual image you see right now

  • is actuallyit hasit should have undergone the process of post-production

  • in order to achieve a certain standard of broadcast quality

  • And just by saying that I’m very very happy to say that

  • it has already obvious very high demand

  • or else I will not be here today

  • And sofor a more visual explanation of what I do

  • I would like to show the company reel

  • andThese are some of the brands that we do represent in Hong Kong or in the mainland China right now

  • Some of you may recognize or may not recognize it. OK?

  • Thank you. That’s some of these brands that we represent at the moment

  • butwhat you have just seen is the pretty side of the production

  • I would actually like to show you some of

  • the before and after

  • as to actually how we make a living

  • So what I’m about to show you, is a…something called the Canon G12 model.

  • It is an advertisement shot 2 years ago by a very famous crew

  • But, why don’t I show you?

  • Here you see in front of the green screen, just a…

  • it’s merely a model holding a camera.

  • And all it is

  • I'm sorry. It’s just actually a track back show of this model

  • it’s not quite up to the entertaining part

  • This is the source that we got when we first accepted this project

  • We have taken the initiative to talk to the producer and director and say

  • hey, why don’t we do something more interesting

  • and something that is to the next level

  • graphic wise and so

  • can we please show the next layer?

  • So with audio and visual enhancement...

  • each layer by layer, you can see, that inch by inch

  • this is what we do to enhance the visual effectfor the outcome

  • After 1160 and some more layers and modelling put onto this image

  • you got the finished product

  • That’s it. All rightthat’s one more full version or finished version.

  • There you have it. And that’s what we do for a living

  • For people do not know, post productionthat’s what we do

  • andso any question so far?

  • Why don't I ask you a question?

  • Who in here wants to be successful?

  • Raise your hand if you wanna succeed

  • Coz I’m sure as I'll do.

  • What's preventing you from raising hand?

  • Anyway

  • Second question, and the more important one: who’s lying?

  • Because I’m pretty sure you go out there and you ask people

  • who wants to be successful?”

  • 99% of people would tell you: I want to succeed

  • I want to be the best basketball player

  • I want to be the best hockey player; I want to be the best artist, engineer, whateverThey will talk

  • But most of you want to succeed

  • But are you truly being honest to yourself?

  • Where has you found your passionyou know your strength and weaknesses

  • where to place yourself in the market, how you want people to see you and how to project yourself in a market

  • I founded this company because

  • at the age of 22 and 3, between that time, I was on set, on a movie set

  • And, I saw the director go up to the CG, computer graphics guy in the department

  • and ask them:“ could weactually, I wanna do thistake the computer graphic image and do this… ”

  • and, he hesitated, froze, and I thought,:wow

  • So, that stalled for an hour or so

  • But, ticking, tick tick tick, all that is money

  • And he called back to his headquarters

  • and asked for the allowance to say: They want to do this and that, so can we please

  • After days of freezing, multi million dollars was lost during that process

  • And at the time I was releasing a lot of music videos

  • I was doing a lot concerts, advertisements, and movies

  • I wanted to enhance the visual effects myself

  • and I thought: wow, this should be our realm

  • That’s our profession, why are we doing so poor in it?

  • So then

  • if some of you have read through, may have read through my interviews

  • that I did sell my property, for a certain amount of money to invest in this business

  • I started off with 4-6 people