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  • - There's no excuse for not talking to the world.

  • It just doesn't have to be

  • your thoughts and words every time.

  • My friends, the key to content success

  • is you've got to start documenting instead of creating.

  • Let me tell you how.

  • Just start.

  • (upbeat music)

  • Hey guys, I know I look like the Emperor

  • from Star Wars right now,

  • but I'm very high in the air back from London

  • headed to New York City.

  • I decided to do a video.

  • So many of you are stuck and can't start,

  • and I broke it down into the what, how, and where, right?

  • WHW, right, like what are you gonna talk about?

  • But the way all of you need to do this

  • and how you actually start is by doing.

  • You haven't done anything yet.

  • You know, this whole, "Fake it 'til you make it"

  • brings no value to anybody.

  • You need to make something, and that thing is a manifesto.

  • It's always been obvious to me,

  • it's always been obvious what causes success,

  • what I needed to do, you know.

  • Every time I watch content on the internet or on television,

  • I watched Oprah the other night,

  • Lizzie was watching, I was working.

  • She was interviewing George Lucas

  • and he was saying the same shit.

  • - We took it to all the studios,

  • every single one of 'em, and nobody wanted it.

  • - So what did you do?

  • - So I said, "Well, I'm not gonna give up now."

  • - You're stuck.

  • You haven't started 'cause you're stuck.

  • I think the fear of losing trumps

  • the excitement of victory for so many people.

  • So here you go, what?

  • What are you gonna talk about,

  • what do you wanna be known for?

  • Look yourself in the mirror and ask yourself,

  • "What do I want to do every day for the rest of my life?"

  • Do that.

  • And see, what people need to understand is,

  • the way we communicate today is so different

  • and the platforms have been redefined.

  • You wanna be in health and fitness,

  • you wanna be in strategy, you wanna be in social media,

  • you wanna be in sneakers, you wanna be in coffee,

  • you wanna be in electronics, you wanna be in fashion?

  • You collect Smurfs? Smurf it up.

  • You can make $70,000 a year talking about the Smurfs.

  • Whether that's your mission or where you're at right now,

  • your truth, manifesto.

  • Tell me what you're thinking about it,

  • like, if somebody made a video eight years ago

  • that I think fashion should be high-low,

  • I think people should wear expensive stuff

  • and inexpensive stuff in one wardrobe,

  • they would've been like, the queen or king of the vision

  • of the fashion industry just by making a video.

  • - Predicting that Facebook acquires Instagram.

  • - I was like, "Facebook's gonna buy Instagram."

  • Four months later, it happens.

  • So I was on Piers Morgan.

  • This company's 550 days old.

  • How the hell is it worth a billion dollars?

  • And my opening line is.

  • They stole it.

  • And then, I guess last year this time, right,

  • Facebook bought WhatsApp for $18 billion

  • and every article like the next day after the news came out

  • is like, "Oh, wait a minute, they fuckin' stole Instagram."

  • The how is, there's only certain few ways

  • to communicate in the world.

  • Whether this is video form.

  • Something extreme, like just get on a train

  • and go away for a week or something different.

  • You have to break pattern.

  • Whether this is audio form.

  • Sitting here listening to my music list

  • and I'm starting to find a little clarity.

  • Audio being a podcast.

  • - You're an outspoken advocate

  • for both hustle and self-awareness.

  • - [Gary] Yes.

  • - But if you had to put them in order,

  • even if it's a 1A and 1B.

  • - [Gary] Self-awareness.

  • - Self-awareness is more important than hustle?

  • - [Gary] It's not even close. - Really?

  • - Yes, when you know who you are, hustle's sexier.

  • Like, it would've been cooler for like, the people listening

  • for me to say hustle 'cause it's cooler.

  • Right, heck, you don't even need to do a podcast.

  • Put the recorder on your phone and just speak your truth.

  • As I sit here right now writing this article,

  • or at least memoing it 'cause that's how I do it.

  • Get in front of a camera, selfie-style.

  • You know, I'm old now, kids,

  • so at 40, I've observed a lot,

  • and I could tell you that optimism

  • and positivity is a huge variable.

  • Good morning, Instagram.

  • It's me, Gary.

  • Instead of a motivational quote or some sort of clip,

  • I just wanted to go camera to face,

  • just tell you how much I appreciate all of you guys.

  • Your attention means the world to me.

  • Set it up on a tripod or have a DRock,

  • if it's your nephew, your sister.

  • Nate, give me this, give me this real quick.

  • Nathan, the intern is here.

  • Some of you guys might remember him.

  • Or you write it, but the way all of you need to do this

  • and how you actually start is by doing.

  • I create an obnoxious amount of content

  • because of the strategy of how we do it.

  • Don't do anything, just keep watching.

  • Keep watching my stuff.

  • Keep being entertained by my energy.

  • Keep being inspired, don't do.

  • Don't fuckin' have dinner at 7:00 and drink two beers.

  • Like, when your strategy is right, you win,

  • and so we have figured out that pillar content

  • creates content underneath it at scale.

  • Hey everybody, welcome to the first #AskGaryVee.

  • I think it's the first one,

  • but I actually do think I tried to do this once before.

  • I feel like I've got the team now in place

  • to actually do this more often.

  • It's macro patience.

  • Macro patience.

  • Deploy patience.

  • You've gotta deploy patience.

  • You've gotta love the process.

  • What's the ROI of social media?

  • So I look at her and go, "What's the ROI of your mother?"

  • There are so many people in here

  • that shouldn't be producing video

  • because that is not the best way they communicate.

  • Only a decade ago, if I was speaking here,

  • all I would be talking about is blogging,

  • yet, there are people in this room

  • that are caught up by picture and video communication

  • and they are tremendous writers

  • and they don't realize that blogging or posting on Medium

  • or even my favorite little hack right now,

  • if you're a good writer and you wanna build up a profile

  • for your business or for yourself,

  • I actually highly recommend you start blogging

  • inside of Facebook and Instagram.

  • I literally mean writing seven, 15, 25 sentences,

  • three, four, five paragraphs of written content

  • within your feeds that people will absolutely consume.

  • So that's number one and two, the what and how, right,

  • like how are you gonna do it, and then where, distribution.

  • That's what you need to figure out next

  • and it's the hardest part for a lot of you.

  • The hardest part is to start, and a lot of things are hard.

  • Hard to start, hard to know what format to do it in,

  • audio, written, video, and then number three,

  • how do you get people to see it?

  • It all goes down in the DM.

  • The key is providing other people more value.

  • I just don't see people doing it.

  • It blows me away, and it is absolutely,

  • I want the full,

  • and it as absolutely going down on Instagram DM.

  • Influencers or you pay for it.

  • Either you pay in Facebook ads,

  • Instagram ads, sponsorship deals.

  • YouTube pre-rolls against people of those interests,

  • fashion, you know, food, wine, sneakers, technology,

  • or, or you reach out to people that have audiences.

  • Search hashtags, click them, look at the account,

  • then see how you can bring them value.

  • DM them, go in soft, bring value.

  • Rinse and repeat, two, three, four, 5,000 times,

  • so the thing you Manny should do is go Upper East Side.

  • Looking good, this guy, look like a good picture.

  • Hey G.

  • Instagram influencers right now today for doers

  • is probably only behind Facebook ads,

  • the single best arbitrage in marketing.

  • And then you try and then you learn.

  • When you're a pioneer, you have to taste it.

  • There's no report. There's no white paper.

  • There's no modeling mixed metrics

  • that are gonna teach you how that's gonna work.

  • When you're the first explorer,

  • you have to taste the berries,

  • and hopefully they're not poisonous.

  • We're living through this incredible era

  • of massive opportunity, yet everybody's talking and reading,

  • and nobody's fucking doing.

  • Start fucking executing.

  • So, what does that mean?

  • That means you should write a Medium blog post every week.

  • Content, podcast, video, written,

  • quotes, pictures, and then tactics.

  • What scares me quite a bit is that most of you,

  • when you see these logos,

  • you think of a piece of content that you make

  • and you think of those five channels and more

  • as places where you distribute it.

  • Twitter and Facebook are tools.

  • Twitter and Facebook are markers and crayons.

  • They're a fax machine.

  • These are not just distribution channels.

  • These are channels where you have to natively story tell.

  • Facebook, Twitter, YouTube, and Instagram

  • are ABC, NBC, and CBS,

  • and what I've figured out for the last decade

  • is how to make MASH and the Andy Griffith Show

  • and ER and Seinfeld.

  • - And my question is, how I hustle and stop being a pussy?

  • Like, I wanna be where you are.

  • - [Gary] What's blocking you?

  • - I don't know.

  • - [Gary] Other people's POV?

  • - Yes.

  • - [Gary] That's the one, man.

  • It's good to see classic and in style.

  • I wouldn't guess Santa Rita Hills.

  • Yes, that's a dig, little sniffy sniff.

  • Please, take a step back and think about

  • how awesome it actually is.

  • It is imperative that not only do you start thinking about

  • your content strategy on these platforms for your business.

  • Facebook targeting.

  • I mean like, I mean that's it.

  • Like, you can literally put your business address,

  • run a radius around it,

  • or everybody in the 07081 zip code

  • or the 08802, Asbury Jersey in the house, zip code,

  • and everybody will see it in that zip code in that feed.

  • It's a piece of cake.

  • So if you talk about coffee, Google the word coffee

  • and the word blog or coffee and media company

  • and literally email every editor and writer

  • of every coffee blog on the internet.

  • The way you're gonna make money online,

  • and by the way, anywhere, is by grabbing it.

  • So if I were you, I would do this.

  • I would go to Google, I would type in beer.

  • So I would click this one, PubGlasses.com.

  • I'd go to this site, I'd see what they have.

  • I would find the phone number of this place.

  • Here's a phone number.

  • I pick it up.

  • Hello, who would I speak to about

  • you guys possibly advertising on my beer blog?

  • - [Dean] That's me, the owner, Dean.

  • - Then, search the hashtag coffee

  • and go to every coffee influencer

  • and coffee barista and coffee media site on Instagram

  • and DM them and ask them to give awareness

  • to this manifesto you just wrote,

  • and one out of 147 will, but that's better than zero.