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  • So, Mark, what do you know?

  • It's been a while.

  • - Glad to be back. - [LAUGH]

  • - Um. - Just twenty-four hours.

  • Right, right.

  • Um, we know that Apple is going to be announcing a new version of its Apple TV Set-Top Box in September

  • alongside the new iPhones and LTE Apple Watch.

  • It's gonna stream 4K video and video with better color.

  • And this is largely expected, right?

  • Largely expected because we broke the news on it in February.

  • We said that Apple is testing this Box.

  • It's called... codename J105, and now we're breaking the news here that it's being announced in September.

  • So, we know now that Apple's planning to spend a billion dollars on original content.

  • We've talked for a long time about whether they had something more ambitious going on in the TV realm.

  • Is this their TV strategy?

  • I think it is.

  • The ambitious device was this new Apple TV with the App Store in 2015,

  • and now they're just building upon it.

  • Just churning in the 4K content, working with studios and apps to improve the content.

  • There is gonna be some new live TV functionality that they're adding,

  • but there's no over the top bundle or anything like that happening.

  • That's...

  • No TV set.

  • That's right. No TV set, no screen.

So, Mark, what do you know?

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A2 BEG US apple tv apple tv content ambitious september

Here's What's Known About Apple's 4K TV Set-Top Box

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    Crystal Wu posted on 2017/09/11
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