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  • Thank you, Daniele

  • Dear guests and media friends, welcome to Dongfeng Nissan stage

  • and thank you for attending today’s press conference.

  • Behind me, you can see an exciting global Nissan product.

  • It is the new Kicks, a benchmark for compact city SUVs.

  • We will bring the Kicks to young Chinese customers from Dongfeng Nissan’s plant, which is benchmarked globally.

  • As China’s economy booms, our customers here are becoming younger and younger.

  • People born after 1990 are growing to be the main group of car consumers, with a robust purchasing power.

  • This new generation is more independent, thoughtful and focused on themselves when buying cars.

  • They have their own opinion and don’t go with the mainstream,

  • They are passionate and eager to explore, and set trends based on their unique personalities.

  • They want opportunities to realize their values.

  • TheKicks Youthare changing the world.

  • Kicks was created to serve theKicks Youth”.

  • Understanding what young customers want, and inspired byCity Light”,

  • Nissan perfectly combinesmetropolitan fashion, dynamic style and

  • advanced vehicle technologies. This makes KICKS a vital part of a vibrant life.

  • Its outstanding style represents a diverse personality.

  • Smart interconnection links the world. And comprehensive safety secures the future.

  • Kicks shake up the established market, attracting new consumers,

  • and its remarkable competiveness will make it the first choice of young people.

  • With the introduction of the Kicks, the Dongfeng Nissan SUV family is complete.

  • Kicks, together with Qashqai, X-Trail, Murano and Patrol, completes the series of SUVs,

  • In all size, configurations from entry level to premium.

  • Dongfeng has grown to become a company with complete production power,

  • To make an extensive impact on its joint venture peers, and provide customers with

  • driving experiences that bring together customers, cars and daily life.

  • At the 2016 Guangzhou International Auto Show, Dongfeng Nissan issued itsplan.

  • It promoted the smart improvement across three dimensions:

  • intelligent mobility, intelligent manufacturing quality and intelligent customer experience.

  • Nissan Intelligent Mobility represents the development future and direction of Nissan.

  • Now, key technologies inIntelligent Driving, Intelligent Power and Intelligent Integration have been introduced in China.

  • Nissan i-SAFETY has been fully used in all key products.

  • We put great emphasis on intelligent manufacturing quality.

  • We are taking the lead in the quality era, promoting upgrades throughout the R&D process

  • with intelligent ideas, technology and equipment.

  • We created an immersive digital platform for an intelligent customer experience.

  • We have established 50 intelligent mobility experience galleries and one flagship shop.

  • More than 35,000 consumers have experienced advanced technical products from Nissan.

  • During the past Q1, Dongfeng Nissan reached year-on-year growth of 20.1%, to a new record high.

  • In 2017, with YOUNG NISSAN 3.0 Era, we insist on a customer-driven approach, constantly improving our branding strategy.

  • We will promote new products using an event-oriented, scene-oriented and experience-oriented marketing strategy

  • to communicate with young people in order to satisfy their expectations.

  • After Dongfeng Nissan achieved sales of over one million for two consecutive years,

  • Dongfeng Nissan is at a breakthrough moment, seeking new reforms and new development.

  • Targeting young intelligence, we can strengthen the brand spirit ofExcitement, Challenge, and Confidence

  • to usher in a new life and an intelligent future for customers viaplan.

  • Thank you

Thank you, Daniele

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Nissan at Auto Shanghai 2017 live

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    kinhuabin posted on 2017/08/29
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