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  • [MUSIC]

  • It's crucial for leaders today to be able to communicate effectively.

  • If as a leader you want to influence the direction of an organization, or

  • the output of your employees and your team members.

  • The best tool in your tool kit as a leader, is effective and

  • clear communication.

  • [MUSIC]

  • The first place I being when I work with a leader who is trying to communicate more

  • effectively, is to teach a very simple framework that allows you to

  • create a strategy, before you ever write, or ever speak.

  • And the heart of that strategy is just the word aim.

  • Who is my audience?

  • What is my intent?

  • And what is my message?

  • If, if a leader can think through audience, intent, and

  • message, as they're creating an email, or a Tweet, or a report, or

  • a presentation and really distill within each of those three pieces what

  • is it they want to achieve with the audience that they're speaking to.

  • That's the first place to become more effective as a leader who communicates.

  • [MUSIC]

  • The more I know about the group of people that I am trying to communicate with.

  • What inspires them to action?

  • Where do they gather?

  • What resources do they rely on?

  • What sources of news do they read?

  • What are their peer groups of influence?

  • The more I understand the audience, the more I can decide what's the best vehicle

  • or multiple vehicles that I might want to use in order to communicate with them.

  • When I'm only communicating with one person, and

  • I'm doing it interpersonally with just two people sitting in a room,

  • I have the full benefit of both the verbal and

  • the non-verbal communication between me and that other person.

  • As a leader, I don't have that freedom where every message I deliver,

  • I can deliver one on one.

  • So as I start communicating to a small group of people,

  • a larger group of people, a very large group or

  • a mass audience, I have to also expand the different vehicles that I might use.

  • Choosing the vehicle or vehicles that gonna be most effective,

  • based on the audience analysis that I've done.

  • [MUSIC]

  • Any time that a leader is standing up in front of a group of people to

  • deliver a message, there are three aspects to that communication.

  • There's the verbal, which are the actual words that,

  • that person says to the audience.

  • If I was to do a transcript of everything that was said,

  • that's the verbal component of the communication.

  • There's also the vocal component of communication, how loud or

  • how soft, how much I use pauses for emphasis, or how rapid

  • I deliver to show a sense of excitement and enthusiasm for what's coming.

  • And that's the vocal aspect of communication.

  • But the third and, many researchers argue,

  • the most powerful aspect of communication is the visual,

  • the nonverbal communication, my sense of gestures, eye contact, movement.

  • Even how I'm dressed and the posture that I use,

  • all is a part of my presence as a leader in front of a group of people.

  • So when the visual, the vocal and the verbal all come together effectively,

  • then a leader is able to have a sense of executive presence,

  • as they deliver a presentation, share a story or

  • have a conversation with the teams that they are leading.

  • [MUSIC]


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A2 leader communication verbal deliver communicate group

J.D. Schramm: How to Communicate with Your Audience

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