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  • We've signed up to join the trade show in Taipei at the WTC there.

  • There are a lot of venues there.

  • We need the team to prepare better this year.

  • Last year our booth was in a bad location.

  • I'm well aware of that.

  • So I'd like someone to try to research and negotiate for better locations.

  • The networking that was prepared for us failed

  • and we weren't able to communicate with the headquarters,

  • or even get online to show potential customers our website.

  • Taipei has better MICE support.

  • We had a large LCD screen that stayed dark most of the week .

  • Yes, the whole booth needs to be checked and double checked.

  • We finally got it working near the end with something graphical,

  • but the last two days of the trade fair was for the public

  • and most of the professionals had already left.

  • The last two day s of the show, on Saturday and Sunday are when the public is allowed,

  • but there are still potential clients too.

  • We obviously don't care about the public as much as

  • we do about those bigwigs visiting on the first couple of days.

  • We need to have the booth perfect on the first day.

  • We're budgeting a lot of money for advertising costs

  • including the design and construction of the booth display.

  • So this is going to take a lot of research and planning.

  • Also in addition to business cards,

  • I'd like to get much more branded promotional merchandise on our table that people can take for free.

  • I'd like to get the logo on about five or six different things in our booth.

  • Something a little more exciting than coffee cups or key-chains.

  • How about USB flash drives?

  • No one would throw those away.

  • I would keep mine forever.

  • That's a great idea.

  • We also would like to communicate with participating companies that we can partner with

  • and try to save a little money supporting each other.

  • Then if everything goes well,

  • well try to schedule a couple more trade fairs worldwide .

  • Let's just hope it goes better than last year.

We've signed up to join the trade show in Taipei at the WTC there.

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B1 US booth trade taipei checked public communicate

27: How to plan for a Trade Show Part 2

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    Sh, Gang (Aaron) posted on 2017/07/17
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