My one word is believe.

And I believe that entrepreneurs are going to solve

all of the world's major problems.

I started the Mentor Me Series with a goal

to try to learn from people who've done a lot more than us,

people who have done amazing things,

that by spending a little bit more time with them,

hopefully, some of their values, their belief systems,

their way of thinking, seeps into us

to help us become the best version of ourselves.

So to help you on your journey today,

we're going to learn from Robin Sharma

and some of his best leadership motivation.

Mentor me, Robin.

And, as always, guys, if you're watching

if you hear something that really resonates with you,

please leave it down in the comments below

and put quotes around it so other people

can be inspired as well.

And when you write it down, it's much more likely to stick

with yourself, too.

Enjoy.

(uplifting music)

- I've spent so much of the past 20 years of my life

evangelizing a message that leadership is not about a title,

leadership is not about the size of your office.

Leadership is not about having formal authority.

Leadership is a mindset.

Leadership is a way of operating through your days.

Leadership is a heartset.

Leadership is a way of being.

And I think we're now in Leadership 2.0.

The old model of leadership said

you need to have a lot of money,

or you need to be a prime minister or a president.

You need to be a CEO or a managing director

in order to be a leader.

Leadership 2.0 is fundamentally different.

Leadership 2.0 simply says

if you can breathe, if you are alive,

you not only have the opportunity,

you have the responsibility to show leadership,

not only in your work, not only in your creativity,

not only in your impact, not only in your influence,

but even in your personal life.

So let's get right to the first tactic

for you to be an even better leader.

Install the lead with a title mindset.

And, again, that's just a away of thinking.

It's an approach.

So what I'm really suggesting is no matter what you do,

no matter where you station in life is,

start thinking like a leader,

because you really have a choice

when you go out in the world every day.

You can be a victim or you can be a leader,

but you can't do both.

And so the more you practice showing leadership

in your work, showing leadership with your family,

showing leadership in your community,

showing leadership in your private self.

Practice drives performance.

And the more you practice it,

the more you start to step in to the mindset

of a leader without a title.

Our wold says that if you are a leader,

in many ways, it's about what you get.

What I'm going to suggest to you, with deep respect,

being a leader is about what you give.

And it's a paradox, because as you give more,

you actually receive more.

But, again, society as sold us this methodology

and this philosophy that if we get from the world,

if we get more income, if we get more from our clients,

if we get more from our employees,

if get more from our sectors,

if we get more from society,

we will feel happy, we will be successful,

we will be at the top of the mountain,

we will live these epic, awesome and fulfilling lives.

And I don't believe that's the case.

And I haven't experienced that to be the case at all.

To me, if you give, and you are a humble instrument

of service, everything just falls into place.

And so what I wanted to do is really

start off by talking about the new economy.

The old economy was an economy of scarcity.

It was like there's not enough in the world

so how can I get as much as possible before it's all gone.

The new economy that we do business in

and that we live life in,

is one not of scarcity but it's about generosity.

And I think the person who gives the most wins.

And that's just the world we live in right now,

whether you believe this or not.

So what I'm going to challenge you to do is simply,

I'm going to walk you through some insights right now.

But start thinking about this.

What if Robin is right?

The strangest paradox of leadership

is not about what I give.

The strangest paradox of leadership

is as I serve more and help more people,

I not only become more, I actually receive more.

The first insight I want to offer to you

and I call it the 10X Value Obsession.

Just make a brain tattoo, sort of a psychological wiring

that you practice until the point

it's unconscious and automatic,

which is this.

How can I give my customers the 10 times the value

that they have any right to expect?

So whatever it is, whatever product you pour into the world,

how can that product give them 10 times the value

that they're expecting.

That dominant mindset and way of being

has colossal consequences.

You see, most people can talk the talk,

they don't walk it.

They talk the talk, "Yeah, I want to give.

"I want to wow my customers.

"I want to give great products.

"I want to give a great user experience,

"great customer service."

Maybe even to their friends.

They talk a good game, but there's a misalignment

between their vocabulary that they're expressing publicly

and their actual internal intent.

And when there is a misalignment with what you say

and what you truly feel,

even if what you truly feel is subconscious,

you don't even know it, people feel it.

So the first idea on this 10X Value Obsession,

you really want to come from a place where you actually feel,

"I need to be an instrument of service.

"Robin is right, I want to be a giver versus a taker.

"I want to give these people who put food on my table,

"that I call my customers, 10 times the value

"they have any right to expect."

And once that becomes your emotional

and your dominant way of being, people feel it.

And it changes your behavior.

And it changes your performance.

You actually go the extra mile.

You actually start to wow.

Your products are not mediocre,

your products are masterful.

Your team is not average, your team becomes iconic.

Why?

Because you're coming from that deep emotional,

passionate place that is far more powerful

than the cold hard logic of,

"Let us make our numbers

"so that we satisfy our shareholders."

Number three, I call it the three I practice,

the three I practice.

If you want to be a better leader, understand,

and then practice these three Is.

Number one, inspiration.

The job of a leader really is to inspire other people.

If you look at Steve Jobs, you look at Elon Musk,

you look at Nelson Mandela,

you look at Sergey Brin of Google,

you look at a Rembrandt or a Picasso,

these people were incredibly inspired.

They not only were incredibly inspired,

they were inspirational to other people.

I mean, there's that incredible story of Steve Jobs.

And a lot of people say Steve Jobs wasn't a nice person.

And, yet, if you were to poll the former employees of Apple,

they would say, "My years at Apple, working with Steve Jobs,

"were the single best years of my entire career."

And you say, "Why?"

And they say, "Because he was inspirational."

I mean, when Steve Jobs was a young man, or a young kid,

his father said, "Go out and paint the fence."

outside of their house.

And Steve Jobs said, "No problem."

He went out and he started painting

the outside of the fence.

A few hours later, his father comes out

and says, "Steve, did you paint the fence?"

Steve says, "I did, dad."

Steve Jobs' father inspects the fence.

And he says, "Steve, you did a great job painting

"the outside of the fence, but you didn't paint

"the inside of the fence."

And Steve Jobs looks up at his father and says,

"But, dad, no one's going to see the inside of the fence."

And his father looks at him and says, "But, son, we will."

Now it's many decades later and Steve Jobs is running Apple

and they're ready to launch,

or ready to develop, rather, the first Apple Macintosh.

And he looks at his design team and he said,

"Here's your deliverable.

"I want the outside of the computer to look so simple

"and so elegant like a piece of art.

"But here's the real mission.

"Make the inside so beautiful

"that it'll bring tears to our eyes."

And his design team looked at him and said,

"But, Steve, no one's going to see the inside

"of the Apple Macintosh."

And Steve Jobs looked at his team and said, "But we will."

That's inspiration.

I think the only title that really matters is CIO,

Chief Inspirational Officer.

So no matter what you do, whether you're a teacher,

or a firefighter, an astronaut, or an entrepreneur.

Maybe you're a managing director,

maybe you're a mother or father.

Be the CIO, the Chief Inspirational Officer,

of all you do.

The second I of the three I practice

to make you an amazing leader is influence, influence.

You want to be so good at what you do

that you influence other people.

You want to use the words and the language of leadership

versus victim speak.

You want to influence people by your mindset,

by your heartset,

you want to influence by your thinking patterns.

You want to influence people by your productivity.

So you want to influence people

and that's the job of a leader.

And then the third I of the third I practice, impact.

Less talk, more do.

No matter what your title is,

you know you're leading, you know you're winning

when you are creating impact.

A lot of people in the world,

and victims love to do this,

they talk about what they're going to do.

"Here's the project I'm going to launch.

"Here's the marathon I'm going to run.

"Here's the life I'm going to craft."

But they don't execute.

Impact is about translating your ideas to execution.

And so the fourth leadership lesson

is be deep versus be light.

Be deep.

I mean, this is a gorgeous opportunity

to build a monopoly of mastery within your industry.

I mean, you want to be so good at what you do

that when we watch you in action,

tears come to our eyes.

People rise to their feet and applaud you.

And how do you do that?

Well, you separate yourself

from the way most people operate in business,

and in life.

You go deep.