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  • Hello and welcome to this beginner's guide series to graphic design.

  • From what graphic design is, skills to be a graphic designer, design theory, education you need, equipment you need, to the graphic design portfolio and interview advice.

  • This series is for anyone at any level

  • so if you're interested in graphic design and considering becoming a graphic designer

  • join me as I discuss series of graphic design topics.

  • So the graphic part of graphic design is made up of visual elements

  • the building blocks of design, through the harness of artistic expression we choose these

  • visual elements and arrange them on a surface in a layout to convey an idea

  • the basic visual elements that combine to create graphic design include the following:

  • Line, colour, shape, texture, space, form and typography.

  • Whatever work you produce be it for a magazine a poster a website or advertisement these visual

  • elements will play a part in your design.

  • in this video I'm going to discuss the first key visual element and discuss

  • 'Line' as a visual element in graphic design.

  • In this video I will also be referring to some visual diagrams

  • if you wish to follow along you can download the PDF document that

  • accompanies this series, link is in the description. So one of the most basic

  • visual elements of design is the line and it should not be underestimated as

  • simple as lines are they can be quite versatile and be used as crucial

  • elements of design. Lines can be straight, curved, thick, thin, solid or dashed.

  • Lines can be used to add structure to a composition t0 frame information and to

  • divide information. Used consideratly lines can add elegance to a composition

  • at hierarchy and draw the eye to a specific point.

  • With type lines can be used to emphasise and put stress on a word a phrase or paragraph.

  • Lines can be used to decorate, illustrate and represent information in inforgraphics

  • If we think about magazines, newspapers and maps

  • one of the most common visual elements is the line as it works very

  • well to structure information.

  • Here are some simple horizontal lines, here we have some strokes in various

  • sizes and below some alternatives. A line can be made of more than a single stroke

  • it can be made with many individual strokes and even dots. So here are some

  • simple examples of how lines may be used in design. For the sake of simplicity and

  • to focus on the structure

  • I have composed these examples in black and white

  • if you want to take a closer look at these you can find them in the

  • downloadable PDF, link is in the description. So the first example is

  • where line plays a role of building infographics

  • this is a simple tree diagram made of lines in different shades. If we zoom

  • into the visual icons they are also lines as illustrations

  • so overall a simple visual with another line below as an anchor point for the associated information.

  • Next is an example in typography.

  • Here lines are used to divide and draw emphasis to a particular word.

  • Next is an example where lines are used to create a border. In this example there

  • are two stroke lines that create this border a thin and a thick. The type of

  • stroke lines you use in relationship to other elements can define a look and

  • feel to your composition. In this case we have a boutique feel.

  • Notice here we also have a line that elegantly divides the type.

  • So next is an example where lines are used to predominantly structure a composition.

  • but at the same time decorate. This is a simple chapter index page

  • here we have a large dark line running vertically down the page and

  • smaller lines running horizontally across the page. The horizontal lines are

  • passing through the vertical and inverting in colour as they do so

  • creating a lose grid for the type element to exist.

  • You can see here where the lines are defining and positioning the type elements.

  • Next is an example where lines can be used for structure and decoration in a

  • minimal elegant way. Here lines make up the board elements that frame a quote

  • and a line is drawn vertically aligned left creating a base to carry the paragraph next to it.

  • These lines though in black and white could be used to add a bit of colour onto the page as well as structure.

  • So next is a general example of how lines can divide information.

  • Now newspapers can be very complex and busy media platforms with a lot of information being presented at any time.

  • Here we can see were lines play a role to divide and decorate information.

  • At the top we have lines to separate that section from the article section below.

  • In this section we also have small lines, details used to decorate.

  • Now a line does not necessarily have to be a solid stroke a line can be created

  • by contrast of colour or shape on a page.

  • In the article below we have a big picture. Now even though there is no particular stroke applied

  • the solid colour fill of the image creates a line around it.

  • Below this we have the main body of text, in this we have an infographic made with

  • lines and lines that break information out such as diagrams, quotes and footers

  • So the last example shows lines creating decoration, texture and structure on a page

  • in this example there are various types of lines going on here

  • first we can see the physical line used to create decoration with various stroke effects applied.

  • In this instance the lines also create another white line

  • through the middle of the page as negative space. Here we have three

  • columns of type where the third column is breaking alignment to fit in the

  • space creating an interesting and dynamic layout.

  • So there are lots of ways line can be used in design.

  • These are just a few examples. So when looking at graphic design

  • be sure to observe how line has been considered and used as a design element.

  • So that is the first visual element in graphic design.

  • Well I hope you enjoy this video, if you did hit the like button on my facebook page.

  • If you would like to see more videos like this in future hit the subscribe button

  • and you can also follow me on twitter at TastyTuts.

  • So the next key visual element is 'colour'. In the next video I'm going to talk

  • about a colour as a visual element in graphic design.

  • See you in the next video!

Hello and welcome to this beginner's guide series to graphic design.

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B1 UK graphic design graphic design visual line colour

‘Line’ Visual element of Graphic Design / Design theory Ep2/45 [Beginners guide to Graphic Design]

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    Leo Guan posted on 2017/01/17
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