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  • in preparing for an interview it's

  • important to know how you're going to

  • answer what's often the very first

  • question they ask you an interview

  • tell me about yourself well there are

  • many schools of thought and how to

  • answer this question so let me share

  • with you three of the most popular

  • approaches so that way you can choose

  • the one that best matches your

  • personality and interview style know the

  • first approach is what i call the volley

  • that when the interviewer asks you tell

  • me about yourself

  • you respond with a question which

  • immediately puts that ball right back in

  • the interviewers court so for example

  • let's say you've just finished small

  • talk with the interviewer and then they

  • transition to the interview by asking

  • tell me about yourself

  • well at that point you could volley back

  • with a question which is where would you

  • like me to start now while this might

  • sound a little bit rude

  • it also allows the interviewer to direct

  • you to what's most interesting to them

  • so the benefit to this approach is that

  • if it fits your personality style he

  • quickly helps you align your background

  • to the employers goals

  • alright let's move on to the second way

  • the second way to respond which is

  • probably more common so what I call the

  • pitch the pitch is a very well-rehearsed

  • answer to this anticipated question now

  • the pitch does three things and it

  • doesn't very well first it connects your

  • work experience to the needs of the company

  • secondly it needs to be memorable and

  • third it takes about one to two minutes

  • in length to say so to prepare your

  • answer you're going to first want to

  • read that job description again in great

  • detail and then list out the company

  • needs then you want to write your

  • matching accomplishments from your own

  • work experience so that way you can

  • relate to what the job is asking for now

  • you're ready to begin your story so

  • let's just say that the company you're

  • applying for is looking to launch a new

  • product to share that's their big need

  • and you've got expertise in sales and

  • marketing so your story might sound

  • something like this your last year my

  • previous job we were behind in the

  • development of a new product and our

  • competitor took advantage of this

  • opportunity and launched their latest

  • product and started meeting our clients

  • to position themselves as the leader

  • now our sales decreased by twenty

  • percent that quarter and several of our

  • key team sales leaders left now in

  • response i led two small teams of six

  • persons each one representing marketing

  • in the other one in sales to develop a

  • strategy to both protect and grow our

  • existing business in the following

  • quarters so what we ended up doing was

  • rolling out some fresh marketing

  • approaches we were used personalized

  • video and emails content marketing and

  • live webinars that revealed features of

  • our product that we're about to be

  • released now the combined effect of

  • these new marketing approaches is got

  • our customers to wait for our product to

  • be launched and they didn't buy from our

  • competitors and because we had engaged

  • them in a way that was very personal and

  • unique the relationships that we built

  • help drive our revenues fourteen percent

  • higher than our previous best quarter

  • now what will the interviewer infer from

  • this story well one I can handle myself

  • under pressure i can craft and execute a

  • product launch strategy and I was an

  • effective team leader this second

  • approach the pitch is a very effective

  • approach when outlined and rehearse in

  • advance of the interview now it's no

  • surprise that this is a favorite amongst

  • interviewers the third way to respond is

  • the and when I've seen this used

  • it makes the candidates stand out from

  • all others

  • it requires a bit of preparation for the

  • interview but the candidate and the

  • advanced has created three to six cards

  • each one about half the size of a sheet

  • of paper which is then printed on stiff

  • paper is what i recommend and on that

  • card was a need on the top that this was

  • found in the job description for example

  • lead international growth innovate new

  • products merge accounting systems each

  • one of these is a need that's found in

  • the job description now under each of

  • those headlines you could put a couple

  • of bullet points that relate to the

  • value that you bring to solving this

  • issue for them so when they asked this

  • question tell me about yourself

  • well you can respond with I'm happy to

  • tell you a little bit about myself but

  • first let me ask you what's most

  • important

  • to you and that's when you lay out these

  • cards on the table and ask them to pick

  • which topic is the most important to

  • them and which one they would like to

  • talk about now when you do this it shows

  • that you're well research prepared and

  • focused on the company's priorities i

  • like to call it the huddle because like

  • in a sports game this is where you get

  • together and strategize the next move

  • so in this example you've got your 6

  • suggestions on the table and then you

  • let the interviewer decide which

  • direction to go now this approach blends

  • the best of the two approaches that i

  • mentioned earlier so no matter which

  • approach you choose you should keep this

  • in mind when answering the question

  • tell me about yourself first you should

  • keep the answer focus on the company

  • needs and goals 2nd keep the answer

  • within about one to two minutes three

  • use facts stories examples or questions

  • even visuals to make your answer

  • standout. And four, prepare prepare

  • prepare all right what we've covered

  • here is the three approaches to

  • answering the interview question

  • tell me about yourself now no matter

  • which one you choose you'll be able to

  • answer with confidence and stand out

  • from the crowd if you'd like to stay

  • up-to-date on the latest job hunting

  • videos to help you land your next job

  • faster then click on the subscribe

  • button and if you've got any questions

  • please leave them below if you'd like to

  • have more free tips and techniques to

  • help you land up to six interviews a

  • week then click on the link in the

  • description below thanks for watching

in preparing for an interview it's

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A2 UK interviewer marketing approach answer job description product

Interview Questions And Answers - Tell Me About Yourself

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    jh posted on 2016/12/20
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