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Okay, now that you have that video that you really want to promote and get more video
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views but you donít know how to do it. Well today, Iím going to show you six things that
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are super easy to get those video views on YouTube.
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Iím probably safe to say that you're probably not going to have that next viral hit on YouTube.
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Thatís okay. You truly want to just get as many views as you possibly can for your video
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and Iím going to tell you three fundamental principles in getting those views and then
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after that Iím going to show you the six steps.
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Okay, number one fundamental principle. You need to have people find the video then, they
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need to view it and they need to share it. Now thatís pretty simple, right? Well, guess
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what? People struggle with that all the time. Now Iím going to give you the steps that
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you need to do to accomplish these three principles and you can be successful in marketing that
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video.
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Okay, are you ready to get those video views? Well the first thing that you need to do is
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step #1. Search for the best title to use for your video. Let me show you an example
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of this. Iím going to go and find a random video, "How To Make..." and Iím just going
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to just look at something random here. Hey, a paper Ninja star! I always wanted to know
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how to do that. Holy cow it is has 7 million views in 3 years! That is crazy! Now, what
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weíll want to do is, how does this actually show up in google.
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So letís go ahead to Google. And letís go ahead and search for that. And look, itís
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the number one result and go from there. And so what we want to do is find out how many
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people are actually searching for this phrase, ìHow to Make a Paper Ninja Starî and to
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do that, we go to the Google Adwords, Keyword Tool. And you can see in the link below in
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the description where thatís at. We are going to put our phrase in there and we are going
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to go ahead and hit search. Now, weíre able to see that there is 18,100 people globally
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that are looking for that search phrase. Now letís see the exact match. This is a very
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important thing to do. Thereís only 8,100 people doing that. Now thereís two things
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I always do. I always look in keyword ideas because there might be another keyword idea
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that will get more video views than what we have, but this is looking really good.
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And the Second thing that I always do is use Google insights for search. This tells me
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the demographics, where the search is coming from. So letís go ahead and do that. And
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I want to see where the search is coming from so weíll go ahead and hit the last 90 days
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and you can see thatís itís all up and down, up and down, up and down. And then it drops
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off. So letís see why it dropped off. On December 23rd, thereís only 5900 people that
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search for that term that day. But then it drops to nothing because of the Christmas
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break. December 25th to January 2nd when people started school again. And it starts to go
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back up. The crazy thing about it is we know what type of people that are actually watching
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this. Itís the kids in school. They do not, during their Christmas breaks, search for
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it because their not bored. They are probably in class searching on their phone.
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Okay, now we are going to move on to Step #2. Making a great description. Now weíll
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go ahead and go back to our example here and this guy does a fairly decent job of a description.
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The first thing that I would recommend to all my clients is to have a call to action.
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The call to action should be at the top. This call to action will be seen in Google. So
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itís very important that we have that URL or whatever it may be thatís there. The next
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thing that we want to do is to make sure that the key phrase is in the description. Very
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important to do that. And it should be a little closer to the top, maybe one other time during
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middle and one at the end. But donít spam this. Please donít spam. You want to keep
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it real. Make it like a Blog post, make it really interesting for your readers.
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Now let me show you an example from one of my clients. Here is ThePianoGuys. Great, great
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clients and they're very smart, they're really talented. You need to check out their video
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and subscribe to their channel. You can see that they have the call to action for their
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Lord of The Rings/The Hobbit video. They have different calls to actions and then they talk
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about the behind the stories. Look guys, this is a blog post. Itís so cool. Now the cool
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thing is. You notice right here, is they actually put the time stamp in there by just putting
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the zero and then colon and then the number of where it is or 1 minute 48 seconds into
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it and the video will automatically jump to that point in the video.
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Now Step #3. We want to transcribe that video. Very important to do this. So the first thing
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we are going to do is click on video manager in our channel. Go ahead and select the video
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that we want to put that transcription in. Very, very important to come up here to the
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top and hit captions and this is really, really cool. This is where you can actually upload
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the transcription. And if you do not put a transcription here, YouTube has itís own
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transcription way to bring in closed caption and it is horrible, so you want to transcribe
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your own video. And I just did a text file and uploaded it. Itís very simple. You can
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just go to your desktop and do that. And then once itís done, you can go ahead and click
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on the video and you can see that it now brings the transcription in as he talks and itís
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that closed captioning. This is very important for search. And also this is a great technique
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if you go ahead and use that transcription, if your having a hard time coming up with
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ideas, for your description, go ahead and use the transcription in the description.
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Very powerful, especially for Google.
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Step #4 is to customize that thumbnail, baby! You know itís important to get the right
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image because that image will cause people to click. Now if you donít know how to customize
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the thumbnail then look in the description below and I actually have a link to a video
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that I created and I show you from start to finish on how to customize that thumbnail.
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But this is what pulls people in, a title and the image is what pulls people in. Thereís
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some great thumbnails out there and next time that you go on YouTube, look how your eyes
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get pulled in to certain thumbnail images and youíll see how to customize that thumbnail.
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Step #5. Putting in those annotations. Now, annotations are really easy, to know how to
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do that, look in the description below and you can see a video of how I show you to put
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an annotation in the video. But what an annotation is, is basically just some text that takes
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you somewhere or is just text that pops up. And so here he is, he shows another video
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of how to make a double sided Ninja star. You can click on that and it will actually
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take you to another video. Increasing his views on his other video. Because this is
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a hot video for him. And maybe he wants to get more traffic to that so he puts an annotation
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in and gets people to engage there. Another last step and this guy does not do that, and
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so if he was my client, I would tell him, he needs to do this. At the end of the video
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you want to be able to have a place where you can showcase some videos and do something
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funny here or whatever and have your subscribe link. This gets subscribers on that YouTube
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Channel. The more subscribers that you have the more video views you have. Because once
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you introduce people get notified that there is a video out and the views go up. It just
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gets easier and easier to get those views.
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Now the last step is the most important step. Step #6. Have great content that will engage
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the viewer. This is extremely important and it doesnít matter what time of video it is
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that youíre doing, if itís music, what we want to do is to have it be stunning music
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with great videography, or if itís an informational video, we want to make sure it has great information
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thatís there. What we want to do is to get people to engage, give thumbs up, thumbs down,
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to share also to comment. And the great thing is once you have a great video that has great
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content, it doesnít matter what it is, it will appeal to a certain market and that market
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will share that video because itís good. And when itís good, youíll get those video
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views.
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Now I covered those 6 simple steps that you can do to get more video views and if youíll
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do it, you will get more views. But if youíre really serious about getting a lot of views
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on that video, Iíve personally put together a special 30 minute free video that you really
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need to watch. Now in that video, I cover advanced video ranking strategies, how to
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get your video found on Google, and other search engines, even how to convert that video
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into dollars making you money on YouTube. Click the link below and get your free access
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to that 30 minute free video.
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After doing that training, I need to take a break. I got my piece of paper. I wonder
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what I am going to do with that piece of paper. hmmm, I wonder what I am going to do...
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I am Ninja!