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  • Okay, now that you have that video that you really want to promote and get more video

  • views but you donít know how to do it. Well today, Iím going to show you six things that

  • are super easy to get those video views on YouTube.

  • Iím probably safe to say that you're probably not going to have that next viral hit on YouTube.

  • Thatís okay. You truly want to just get as many views as you possibly can for your video

  • and Iím going to tell you three fundamental principles in getting those views and then

  • after that Iím going to show you the six steps.

  • Okay, number one fundamental principle. You need to have people find the video then, they

  • need to view it and they need to share it. Now thatís pretty simple, right? Well, guess

  • what? People struggle with that all the time. Now Iím going to give you the steps that

  • you need to do to accomplish these three principles and you can be successful in marketing that

  • video.

  • Okay, are you ready to get those video views? Well the first thing that you need to do is

  • step #1. Search for the best title to use for your video. Let me show you an example

  • of this. Iím going to go and find a random video, "How To Make..." and Iím just going

  • to just look at something random here. Hey, a paper Ninja star! I always wanted to know

  • how to do that. Holy cow it is has 7 million views in 3 years! That is crazy! Now, what

  • weíll want to do is, how does this actually show up in google.

  • So letís go ahead to Google. And letís go ahead and search for that. And look, itís

  • the number one result and go from there. And so what we want to do is find out how many

  • people are actually searching for this phrase, ìHow to Make a Paper Ninja Starî and to

  • do that, we go to the Google Adwords, Keyword Tool. And you can see in the link below in

  • the description where thatís at. We are going to put our phrase in there and we are going

  • to go ahead and hit search. Now, weíre able to see that there is 18,100 people globally

  • that are looking for that search phrase. Now letís see the exact match. This is a very

  • important thing to do. Thereís only 8,100 people doing that. Now thereís two things

  • I always do. I always look in keyword ideas because there might be another keyword idea

  • that will get more video views than what we have, but this is looking really good.

  • And the Second thing that I always do is use Google insights for search. This tells me

  • the demographics, where the search is coming from. So letís go ahead and do that. And

  • I want to see where the search is coming from so weíll go ahead and hit the last 90 days

  • and you can see thatís itís all up and down, up and down, up and down. And then it drops

  • off. So letís see why it dropped off. On December 23rd, thereís only 5900 people that

  • search for that term that day. But then it drops to nothing because of the Christmas

  • break. December 25th to January 2nd when people started school again. And it starts to go

  • back up. The crazy thing about it is we know what type of people that are actually watching

  • this. Itís the kids in school. They do not, during their Christmas breaks, search for

  • it because their not bored. They are probably in class searching on their phone.

  • Okay, now we are going to move on to Step #2. Making a great description. Now weíll

  • go ahead and go back to our example here and this guy does a fairly decent job of a description.

  • The first thing that I would recommend to all my clients is to have a call to action.

  • The call to action should be at the top. This call to action will be seen in Google. So

  • itís very important that we have that URL or whatever it may be thatís there. The next

  • thing that we want to do is to make sure that the key phrase is in the description. Very

  • important to do that. And it should be a little closer to the top, maybe one other time during

  • middle and one at the end. But donít spam this. Please donít spam. You want to keep

  • it real. Make it like a Blog post, make it really interesting for your readers.

  • Now let me show you an example from one of my clients. Here is ThePianoGuys. Great, great

  • clients and they're very smart, they're really talented. You need to check out their video

  • and subscribe to their channel. You can see that they have the call to action for their

  • Lord of The Rings/The Hobbit video. They have different calls to actions and then they talk

  • about the behind the stories. Look guys, this is a blog post. Itís so cool. Now the cool

  • thing is. You notice right here, is they actually put the time stamp in there by just putting

  • the zero and then colon and then the number of where it is or 1 minute 48 seconds into

  • it and the video will automatically jump to that point in the video.

  • Now Step #3. We want to transcribe that video. Very important to do this. So the first thing

  • we are going to do is click on video manager in our channel. Go ahead and select the video

  • that we want to put that transcription in. Very, very important to come up here to the

  • top and hit captions and this is really, really cool. This is where you can actually upload

  • the transcription. And if you do not put a transcription here, YouTube has itís own

  • transcription way to bring in closed caption and it is horrible, so you want to transcribe

  • your own video. And I just did a text file and uploaded it. Itís very simple. You can

  • just go to your desktop and do that. And then once itís done, you can go ahead and click

  • on the video and you can see that it now brings the transcription in as he talks and itís

  • that closed captioning. This is very important for search. And also this is a great technique

  • if you go ahead and use that transcription, if your having a hard time coming up with

  • ideas, for your description, go ahead and use the transcription in the description.

  • Very powerful, especially for Google.

  • Step #4 is to customize that thumbnail, baby! You know itís important to get the right

  • image because that image will cause people to click. Now if you donít know how to customize

  • the thumbnail then look in the description below and I actually have a link to a video

  • that I created and I show you from start to finish on how to customize that thumbnail.

  • But this is what pulls people in, a title and the image is what pulls people in. Thereís

  • some great thumbnails out there and next time that you go on YouTube, look how your eyes

  • get pulled in to certain thumbnail images and youíll see how to customize that thumbnail.

  • Step #5. Putting in those annotations. Now, annotations are really easy, to know how to

  • do that, look in the description below and you can see a video of how I show you to put

  • an annotation in the video. But what an annotation is, is basically just some text that takes

  • you somewhere or is just text that pops up. And so here he is, he shows another video

  • of how to make a double sided Ninja star. You can click on that and it will actually

  • take you to another video. Increasing his views on his other video. Because this is

  • a hot video for him. And maybe he wants to get more traffic to that so he puts an annotation

  • in and gets people to engage there. Another last step and this guy does not do that, and

  • so if he was my client, I would tell him, he needs to do this. At the end of the video

  • you want to be able to have a place where you can showcase some videos and do something

  • funny here or whatever and have your subscribe link. This gets subscribers on that YouTube

  • Channel. The more subscribers that you have the more video views you have. Because once

  • you introduce people get notified that there is a video out and the views go up. It just

  • gets easier and easier to get those views.

  • Now the last step is the most important step. Step #6. Have great content that will engage

  • the viewer. This is extremely important and it doesnít matter what time of video it is

  • that youíre doing, if itís music, what we want to do is to have it be stunning music

  • with great videography, or if itís an informational video, we want to make sure it has great information

  • thatís there. What we want to do is to get people to engage, give thumbs up, thumbs down,

  • to share also to comment. And the great thing is once you have a great video that has great

  • content, it doesnít matter what it is, it will appeal to a certain market and that market

  • will share that video because itís good. And when itís good, youíll get those video

  • views.

  • Now I covered those 6 simple steps that you can do to get more video views and if youíll

  • do it, you will get more views. But if youíre really serious about getting a lot of views

  • on that video, Iíve personally put together a special 30 minute free video that you really

  • need to watch. Now in that video, I cover advanced video ranking strategies, how to

  • get your video found on Google, and other search engines, even how to convert that video

  • into dollars making you money on YouTube. Click the link below and get your free access

  • to that 30 minute free video.

  • After doing that training, I need to take a break. I got my piece of paper. I wonder

  • what I am going to do with that piece of paper. hmmm, I wonder what I am going to do...

  • I am Ninja!

Okay, now that you have that video that you really want to promote and get more video

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How To Get More Views On YouTube

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    English4Formosa posted on 2013/06/05
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