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  • All right, so let's take

  • four subjects that obviously go together:

  • big data, tattoos, immortality and the Greeks.

  • Right?

  • Now, the issue about tattoos is that,

  • without a word, tattoos really do shout.

  • [Beautiful]

  • [Intriguing]

  • So you don't have to say a lot.

  • [Allegiance]

  • [Very intimate]

  • [Serious mistakes]

  • (Laughter)

  • And tattoos tell you a lot of stories.

  • If I can ask an indiscreet question,

  • how many of you have tattoos?

  • A few, but not most.

  • What happens if Facebook, Google, Twitter, LinkedIn,

  • cell phones, GPS, Foursquare, Yelp, Travel Advisor,

  • all these things you deal with every day

  • turn out to be electronic tattoos?

  • And what if they provide as much information

  • about who and what you are as any tattoo ever would?

  • What's ended up happening over the past few decades

  • is the kind of coverage that you had as a head of state

  • or as a great celebrity

  • is now being applied to you every day by all these people

  • who are Tweeting, blogging, following you,

  • watching your credit scores and what you do to yourself.

  • And electronic tattoos also shout.

  • And as you're thinking of the consequences of that,

  • it's getting really hard to hide from this stuff, among other things,

  • because it's not just the electronic tattoos,

  • it's facial recognition that's getting really good.

  • So you can take a picture with an iPhone and get all the names,

  • although, again, sometimes it does make mistakes. (Laughter)

  • But that means you can take a typical bar scene like this,

  • take a picture, say, of this guy right here,

  • get the name, and download all the records

  • before you utter a word or speak to somebody,

  • because everybody turns out to be

  • absolutely plastered by electronic tattoos.

  • And so there's companies like face.com that now have

  • about 18 billion faces online.

  • Here's what happened to this company.

  • [Company sold to Facebook, June 18, 2012...]

  • There are other companies that will place a camera

  • like thisthis has nothing to do with Facebook

  • they take your picture, they tie it to the social media,

  • they figure out you really like to wear black dresses,

  • so maybe the person in the store comes up and says,

  • "Hey, we've got five black dresses

  • that would just look great on you."

  • So what if Andy was wrong?

  • Here's Andy's theory.

  • [In the future, everybody will be world famous for 15 minutes.]

  • What if we flip this?

  • What if you're only going to be anonymous for 15 minutes? (Laughter)

  • Well, then, because of electronic tattoos,

  • maybe all of you and all of us are very close to immortality,

  • because these tattoos will live

  • far longer than our bodies will.

  • And if that's true, then what we want to do

  • is we want to go through four lessons from the Greeks

  • and one lesson from a Latin American.

  • Why the Greeks?

  • Well, the Greeks thought about what happens

  • when gods and humans and immortality mix for a long time.

  • So lesson number one: Sisyphus.

  • Remember? He did a horrible thing, condemned for all time

  • to roll this rock up, it would roll back down,

  • roll back up, roll back down.

  • It's a little like your reputation.

  • Once you get that electronic tattoo,

  • you're going to be rolling up and down for a long time,

  • so as you go through this stuff,

  • just be careful what you post.

  • Myth number two: Orpheus, wonderful guy,

  • charming to be around, great partier, great singer,

  • loses his beloved, charms his way into the underworld,

  • only person to charm his way into the underworld,

  • charms the gods of the underworld,

  • they release his beauty on the condition

  • he never look at her until they're out.

  • So he's walking out and walking out and walking out

  • and he just can't resist. He looks at her, loses her forever.

  • With all this data out here, it might be a good idea

  • not to look too far into the past of those you love.

  • Lesson number three: Atalanta.

  • Greatest runner. She would challenge anybody.

  • If you won, she would marry you.

  • If you lost, you died.

  • How did Hippomenes beat her?

  • Well, he had all these wonderful little golden apples,

  • and she'd run ahead, and he'd roll a little golden apple.

  • She'd run ahead, and he'd roll a little golden apple.

  • She kept getting distracted. He eventually won the race.

  • Just remember the purpose as all these little golden apples

  • come and reach you and you want to post about them

  • or tweet about them or send a late-night message.

  • And then, of course, there's Narcissus.

  • Nobody here would ever be accused or be familiar with Narcissus.

  • (Laughter)

  • But as you're thinking about Narcissus,

  • just don't fall in love with your own reflection.

  • Last lesson, from a Latin American:

  • This is the great poet Jorge Luis Borges.

  • When he was threatened by the thugs

  • of the Argentine military junta,

  • he came back and said, "Oh, come on,

  • how else can you threaten, other than with death?"

  • The interesting thing, the original thing,

  • would be to threaten somebody with immortality.

  • And that, of course, is what we are all

  • now threatened with today because of electronic tattoos.

  • Thank you.

  • (Applause)

All right, so let's take

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B1 TED electronic immortality roll underworld golden

【TED】Juan Enriquez: Your online life, permanent as a tattoo (Juan Enriquez: Your online life, permanent as a tattoo)

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    VoiceTube posted on 2013/06/01
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