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  • Hi I’m Jared Hillam, I’ve been in the Business Intelligence space

  • for over 10 years now, but I still find it hard to carry on small talk with the average

  • Joe about what exactly I do for work. So for all the Joe’s out there that really want

  • to know what Business Intelligence is, youve found the right video.

  • First I want you to imagine that you went to your favorite store to buy some stinky

  • cheese. When you pay for your cheese and walk out, you may or may not know that your favorite

  • store has gathered some new data about the stinky cheese you bought, at what time you

  • bought it, and how much you bought it for. Now I want you to put yourself in the shoes

  • of the Director of Stinky Cheese Supply for your favorite Store. Day in and day out He

  • has to figure out how many blocks of stinky cheese He should be ordering. The only possible

  • way for him to make an educated guess about this, is if He knows how many are being purchased

  • by customers. Now, as the data sits today, the Director of Stinky Cheese would have to

  • look at every single transaction made throughout each day to see how much stinky cheese was

  • purchased. But this takes up way too much time, and since this is a decision the Director

  • of Stinky Cheese has to make every week, He decides to use a Business Intelligence tool

  • to provide that information. The use of a Business Intelligence tool allows for information

  • to be regularly rolled up and formatted just right so the Director can make a much more

  • educated decision about how much stinky cheese to purchase. Additionally, now that the Director

  • has more time on his hands He can analyze in much further detail.

  • So basically you can think of Business Intelligence as the process of going from raw data to legible

  • information. Now consider how broad the Business Intelligence space is. For Example, Have you

  • ever received a receipt from an ATM machine that provides you a current balance in your

  • bank account? Or perhaps have you ever received a detailed bill in the mail? These are all

  • forms of Business Intelligence (or BI). Let’s take some time and go over some common forms

  • of BI: First, let’s talk about Operational Reporting.

  • This form of reporting is a kin to the detailed bill in the mail or your ATM receipt. It provides

  • a very structured template of how the data is to be delivered to the end user. The end

  • users experience needs to be considered in a lot more detail as the path of analysis

  • and how the person will consume the data are typically nested in the report templates.

  • Second, we have Ad Hoc reporting. This type of reporting is intended to empower a business

  • person to play the report authoring role. By doing this, the look, feel, and content

  • of the report can be controlled by its consumer. Most Ad Hoc tools have built in assumptions

  • regarding design and navigation, to keep the business person from getting overwhelmed with

  • complexity. The queries and their structures are maintained by IT and are developed jointly

  • with business user inputs. Third, we have OLAP Analysis. This type of

  • analysis delivers pre calculated and pre structured data sets for business people to explore.

  • Many tools that connect to OLAP feel more like data navigation tools than pure report

  • authoring tools. I’ve released a much more comprehensive video about OLAP, on the Intricity101

  • channel, which is titledWhat is OLAP”. Fourth, we have Data Visualization. This is

  • a category that has recently emerged in popularity, and covers a realm in BI which I like to call

  • microdecisions. In Data Visualization the roll up of data is commonly conducted algorithmically

  • and stored in memory. This makes the experience of BI far more plug and play in nature. And,

  • it also allows the business to answer one off questions in a much simpler way. Because

  • the roll up of the data commonly occurs automatically, it also tends to be very processor and query

  • intensive. Fifth, we have Dashboards. As you’d expect,

  • Dashboards typically represent a high level view of an organization. This keeps the executive

  • from having to thumb through hundreds of reports and data elements. If a troubled area arises

  • in the dashboard, the executive can drill into the alert to see a more detailed report.

  • Often dashboards are simply compositions of the various data delivery methods we just

  • discussed. Each of the delivery methods I’ve described

  • above typically come as part of a suite or platform for managing the various forms of

  • content. This means everything from scheduling automated report delivery to keeping the data

  • secure are all conducted in a single platform. Now I’m sure there are another dozen or

  • so forms of Business Intelligence, this video isn’t meant to cover every way you could

  • consume data. But hopefully you can get a sense of some common ways businesses are turning

  • raw data into comprehensible information. However, the Business Intelligence front end

  • is really only the tip of the iceberg. The real work in delivering consistent information

  • happens behind the scenes in Data Marts, and Data Warehouses. Commonly if a business is

  • unhappy with their Business Intelligence tool, something is usually wrong in the back end

  • Data Warehouse. Now that youve watched this video I recommend

  • you take a look at my video on Data Warehousing, just so you have a good understanding of how

  • important that data foundation is. Intricity has lead the way in Business Intelligence

  • since before the industry had a common name. We have a long list of very enthusiastic customer

  • references about our Business Intelligence capabilities, and we have been the pioneers

  • in designing the backbones to some of the most popular Business Intelligence platforms.

  • I recommend you visit the Intricity website and speak with one of our specialists. We

  • will bring value from day one.

Hi I’m Jared Hillam, I’ve been in the Business Intelligence space

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What is Business Intelligence?

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    Tao Huang posted on 2016/11/03
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