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  • So I tried to do a small good thing for my wife.

  • It makes me to stand here,

  • the fame, the money I got out of it.

  • So what I did, I'd gone back to my early marriage days.

  • What you did in the early marriage days,

  • you tried to impress your wife. I did the same.

  • On that occasion, I found my wife

  • carrying something like this.

  • I saw. "What is that?" I asked.

  • My wife replied, "None of your business."

  • Then, being her husband, I ran behind her

  • and saw she had a nasty rag cloth.

  • I don't even use that cloth to clean my two-wheeler.

  • Then I understood this -- adapting that unhygienic method

  • to manage her period days.

  • Then I immediately asked her, why are you [using] that unhygienic method?

  • She replied, I also know about [sanitary pads],

  • but myself and my sisters, if they start using that,

  • we have to cut our family milk budget.

  • Then I was shocked. What is the connection between

  • using a sanitary pad and a milk budget?

  • And it's called affordability.

  • I tried to impress my new wife by offering her a packet of sanitary pads.

  • I went to a local shop, I tried to buy her a sanitary pad packet.

  • That fellow looks left and right,

  • and spreads a newspaper, rolls it into the newspaper,

  • gives it to me like a banned item, something like that.

  • I don't know why. I did not ask for a condom.

  • Then I took that pad. I want to see that. What is inside it?

  • The very first time, at the age of 29,

  • that day I am touching the sanitary pad, first ever.

  • I must know: How many of the guys here have touched a sanitary pad?

  • They are not going to touch that, because it's not your matter.

  • Then I thought to myself, white substance, made of cotton --

  • oh my God, that guy is just using a penny value of raw material --

  • inside they are selling for pounds, dollars.

  • Why not make a local sanitary pad for my new wife?

  • That's how all this started, but after making a sanitary pad,

  • where can I check it?

  • It's not like I can just check it in the lab.

  • I need a woman volunteer. Where can I get one in India?

  • Even in Bangalore you won't get [one], in India.

  • So only problem: the only available victim is my wife.

  • Then I made a sanitary pad and handed it to Shanti -- my wife's name is Shanti.

  • "Close your eyes. Whatever I give,

  • it will be not a diamond pendant

  • not a diamond ring, even a chocolate,

  • I will give you a surprise with a lot of tinsel paper rolled up with it.

  • Close your eyes."

  • Because I tried to make it intimate.

  • Because it's an arranged marriage, not a love marriage.

  • (Laughter)

  • So one day she said, openly, I'm not going to support this research.

  • Then other victims, they got into my sisters.

  • But even sisters, wives, they're not ready to support in the research.

  • That's why I am always jealous with the saints in India.

  • They are having a lot of women volunteers around them.

  • Why I am not getting [any]?

  • You know, without them even calling, they'll get a lot of women volunteers.

  • Then I used, tried to use the medical college girls.

  • They also refused. Finally, I decide,

  • use sanitary pad myself.

  • Now I am having a title like

  • the first man to set foot on the moon.

  • Armstrong. Then Tenzing [and] Hillary, in Everest,

  • like that Muruganantham is the first man

  • wore a sanitary pad across the globe.

  • I wore a sanitary pad. I filled animal blood in a football bottle,

  • I tied it up here, there is a tube going into my panties,

  • while I'm walking, while I'm cycling, I made a press,

  • doses of blood will go there.

  • That makes me bow down to any woman in front of me

  • to give full respect. That five days I'll never forget --

  • the messy days, the lousy days, that wetness.

  • My God, it's unbelievable.

  • But here the problem is, one company is making napkin

  • out of cotton. It is working well.

  • But I am also trying to make sanitary pad with the good cotton. It's not working.

  • That makes me to want to refuse to continue this research and research and research.

  • You need first funds.

  • Not only financial crises, but because of the sanitary pad research,

  • I come through all sorts of problems, including

  • a divorce notice from my wife.

  • Why is this? I used medical college girls.

  • She suspects I am using as a trump card

  • to run behind medical college girls.

  • Finally, I came to know it is a special cellulose

  • derived from a pinewood, but even after that,

  • you need a multimillion-dollar plant like this

  • to process that material. Again, a stop-up.

  • Then I spend another four years to create my own

  • machine tools, a simple machine tool like this.

  • In this machine, any rural woman can apply the same

  • raw materials that they are processing in the multinational plant,

  • anyone can make a world-class napkin at your dining hall.

  • That is my invention.

  • So after that, what I did,

  • usually if anyone got a patent or an invention,

  • immediately you want to make, convert into this.

  • I never did this. I dropped it just like this,

  • because you do this, if anyone runs after money,

  • their life will not [have] any beauty. It is boredom.

  • A lot of people making a lot of money, billion,

  • billions of dollars accumulating.

  • Why are they coming for, finally, for philanthropy?

  • Why the need for accumulating money, then doing philanthropy?

  • What if one decided to start philanthropy from the day one?

  • That's why I am giving this machine

  • only in rural India, for rural women, because in India,

  • [you'll be] surprised, only two percent of women

  • are using sanitary pads. The rest, they're using a rag cloth,

  • a leaf, a dusty, everything except sanitary pads.

  • It is the same in the 21st century. That's why I am going

  • to decide to give this machine only for poor, rural class India.

  • So far, 630 installations happened in 23 states

  • in six other countries.

  • Now I'm on my seventh year sustaining against

  • multinational, transnational giants -- makes all MBA students a question mark.

  • A school dropout from Coimbatore, how he is able to sustainin?

  • That makes me a visiting professor and guest lecturer in all areas.

  • (Applause)

  • Play video one.

  • (Video) Arunachalam Muruganantham: The thing I saw in my wife's hand, "Why are you using that nasty cloth?"

  • She replied immediately, "I know about napkins, but if I start

  • using napkins, then we have to cut our family meal budget."

  • Why not make myself a low-cost napkin?

  • So I decided I'm going to sell this new machine

  • only for Self Help Groups.

  • That is my idea.

  • AM: And previously, you need a multimillion investment

  • for machine and all. Now, any rural woman can.

  • They are performing puja.

  • (Video): (Singing)

  • You just think, competing giants,

  • even from Harvard, Oxford, is difficult.

  • I make a rural woman to compete with multinationals.

  • I'm sustaining on seventh year.

  • Already 600 installations. What is my mission?

  • I'm going to make India

  • [into] a 100-percent-sanitary-napkin-using country in my lifetime.

  • In this way I'm going to provide not less than a million

  • rural employment that I'm going to create.

  • That's why I'm not running after this bloody money.

  • I'm doing something serious.

  • If you chase a girl, the girl won't like you.

  • Do your job simply, the girl will chase you.

  • Like that, I never chased Mahalakshmi.

  • Mahalakshmi is chasing me, I am keeping in the back pocket.

  • Not in front pocket. I'm a back pocket man.

  • That's all. [I] saw your problem in the society

  • of not using sanitary pad.

  • I am becoming a solution provider. I'm very happy.

  • I don't want to make this as a corporate entity.

  • I want to make this as a local sanitary pad movement

  • across the globe. That's why I put all the details

  • on public domain like an open software.

  • Now 110 countries are accessing it. Okay?

  • So I classify the people into three:

  • uneducated, little educated, surplus educated.

  • Little educated, done this. Surplus educated,

  • what are you going to do for the society?

  • Thank you very much. Bye!

  • (Applause)

So I tried to do a small good thing for my wife.

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B1 TED sanitary pad rural wife india

【TED】Arunachalam Muruganantham: How I started a sanitary napkin revolution! (Arunachalam Muruganantham: How I started a sanitary napkin revolution!)

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    VoiceTube posted on 2013/01/20
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