Placeholder Image

Subtitles section Play video

  • Often when people are strategizing about giving a sales presentation, my guess is, what theyre

  • focused on the most is the content. You know, have we got the right stats for them? Have

  • we got the right story to tell them? Are we speaking to the right peopleof course

  • that is essential, that we have the right people in the roombut are you the right

  • person in the room? Now, youre probably the sales person so, of course, it’s your

  • job to deliver. But youve got some charge about the kind of person you are in that room.

  • You actually have some ability to turn up as the kind of person, the kind of character,

  • the kind of behaviour that’s more likely to win trust and win business.

  • So what I would be focused on in terms of a strategy around a sales presentation is:

  • how do we win trust with that client, or perspective client? How do we win trust and how do we

  • do it physically? How do we set up a scenario? How do we set up an environmentyou being

  • part of that environmentin order to win trust? I’d be thinking, “How should I

  • perform to win trust with these people?” That, for me, stands way more chance of winning

  • business thanhave we got the right slides?” Believe me; your slides are not going to do

  • it. Youre going to do it. The product/the service is not going to do it. Theyre buying

  • you and then theyre buying into any slides or product or service that you might have.

  • Concentrate on your relationship with them and how you perform to win a trusting relationship.

  • That’s what I’d like you to think about.

Often when people are strategizing about giving a sales presentation, my guess is, what theyre

Subtitles and vocabulary

Operation of videos Adjust the video here to display the subtitles

A2 BEG UK trust presentation client room perform kind

Mark Bowden - How to Improve Your Presentation Skills

Video vocabulary