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  • In a Moment of Vision...

  • It's 1849.

  • William H. Bovee leaves his job at a coffee producer in New York City

  • to seek his fortune in gold-fevered California.

  • But leaving behind the luxuries of the city,

  • Bovee leaves behind a more expedient cup of joe.

  • Out west, folks are still buying their coffee beans green,

  • roasting the beans at home,

  • then grinding them with a hand crank,

  • all before actually brewing them.

  • Bovee builds California's first coffee mill,

  • packaging and selling pre-roasted beans.

  • And in a moment of vision, he takes the process one step farther

  • making his mill the world's first to grind the already roasted beans

  • on a large scale,

  • then pack them conveniently into small, consumer-friendly tins.

  • Only a few years later, however, Bovee tires of the coffee business

  • and sells his shares of the company to a young employee: James Folger.

  • Folger changes the name and grows the company to a nationwide brand,

  • jumpstarting a race to find the quickest, easiest way to that morning caffeine fix.

  • For the 64% of Americans that drink coffee daily,

  • an expedient cup is practically essential.

In a Moment of Vision...

Subtitles and vocabulary

B1 INT US coffee expedient mill roasted california vision

【TED-Ed】How coffee got quicker | Moments of Vision 2 - Jessica Oreck

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    VoiceTube   posted on 2016/10/03
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