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  • So this year I made two new years resolution, for the benefit of my long term wellbeing.

  • The first was; try to avoid sugar.

  • ErWherever possible

  • And the second was; try to avoid alcohol.

  • ErWithin reason.

  • But today I genuinely have a plausible excuse to break those two resolutions.

  • Because look what some clever people in a room have come up with.

  • Kit Kat sake.

  • I won’t lie, the design is pretty eye-catching

  • with the cherry blossoms and the bottle of sake, which actually looks pretty similar to a real bottle of sake.

  • Here’s one such example.

  • Although this bottle appears to have some missing.

  • Er… I dunno where that went.

  • But unlike a lot of alcohol flavoured sweets

  • Kit Kat sake really does have alcohol in it

  • .8% alcohol to be precise.

  • In fact there’s a disclaimer here that says if youre a child or a weak drinker, please refrain from buying this item.

  • I haven’t yet heard of anyone getting drunk off of these.

  • I did think about making some kind of challenge style video to see if it was possible.

  • Until I realised, I would probably die of a Kit Kat overdose

  • long before the alcohol would have time to kick in.

  • And not even I’m particularly enthusiastic about the prospect of death by Kit Kat.

  • Now to you and I, a kit kat is a relatively tasty chocolate biscuit made by nestle the world largest food company.

  • Unless youre in America, where Kit Kats are made by Hershey’s,

  • who have a reputation for making the most delicious chocolate in the world.

  • If your tastebuds, are broken.

  • But to the Japanese, Kit Kats are just

  • so much more than just chocolate biscuitsbecause look.

  • On the back here there’s a space where you can write a message.

  • And the reason you can write a message on the back is because in Japan,

  • Kit Kats are actually used as a good luck charm, I'm not even making this up!

  • In fact, Kit Kats in general are an excellent example of how to win at marketing and branding.

  • A few years ago Nestlé noticed surging sales of Kit Kats every January.

  • And it turned out that customers were buying them

  • as good luck presents for students sitting University exams.

  • And thats because the name Kit Kats sounds a lot like the Japanese expression "KITTO KATSU”.

  • which meansto surely win”.

  • And when Nestle heard students were using it as good luck charm,

  • not only did they put a space on the back of each box where you can write a message and give it as a gift

  • But they even worked with the Japan Postal service to create a full sized postable version of a Kit Kat.

  • And the end result is a huge number of sales every year when hundreds of thousands go to sit their exams.

  • But perhaps even more impressively Kit Kats have even gone on to become

  • a premium confectionery brand in Japanwith their very own branded boutiques in Tokyo

  • and a huge variety of flavours to buy from Green tea to Strawberry Cheesecake and Wasabi.

  • Literally all of the flavours of the

  • ...edible rainbow.

  • I make it up as I go

  • But as a British guy who sees Kit Kats as just another chocolate biscuit

  • - in the country where Kit Kats originate from -

  • to see it ingrained in Japanese culture in this way is really quite a bizarre and strange thing to take in.

  • So to any confectionary executives watching back in Europe and America, hurry up

  • and think of something that sounds good when translated into Japanese

  • and take the country by the storm.

  • Anyway, now we know the back story let’s see if these are any good.

  • Inside both boxes we have these small packs and yet again a nice design

  • and a little space where you can write on the back

  • for if youre really stingy and give this a gift as opposed to an actual sized box.

  • Honestly if someone gave me this as a gift, I think I’d offended as opposed to grateful.

  • It’s like buying someone a sip of beer.

  • So the chocolate itself is white - and the first thing you notice is the smell

  • Wow!

  • It really does smell like sake,

  • which is difficult to describe but it’s kind of like a sweet dry white wine smell.

  • The closest thing I can think of.

  • If I was to compare to a bottle of sake

  • Yeah, theyve nailed it.

  • It honestly smells exactly the same and it tastes

  • Wow!

  • Very good.

  • Very very good.

  • So it starts off tasting like white chocolate

  • but instead of that sometimes sickly aftertaste you get with white chocolate

  • it’s drowned out by that hint of sake

  • And it really works.

  • Let’s have another one.

  • I have to say I actually prefer this to the taste of regular Kit Kats.

  • This is strangely addictive.

  • What would I give it on a scale of 1 - 10?

  • I need more time to reflect.

  • I’d give it

  • 9/10.

  • Honestly 9/10. It’s that good.

  • And its a genuine tragedy that it’s a limited edition thing.

  • If you can get your hands on it, definitely try and get it.

  • I think you can probably find them online somewhere.

  • But it is really good. I highly recommend trying it.

  • Kit Kat Sake.

  • Only thing isone pack is 64 calories and I’ve had about 6 packs which is….a lot of calories.

  • So I’m going to have to have a 90 minute brisk walk now to try and burn them off.

  • And I don’t feel that well.

  • I shouldn’t have eaten so many so quickly.

  • Maybe it is a good thing that theyre limited edition after all.

So this year I made two new years resolution, for the benefit of my long term wellbeing.

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B1 INT UK kit kat sake chocolate alcohol bottle

Sake Kit Kat Review | Japan Exclusive

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    Kana kawai   posted on 2016/09/07
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