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  • People often stereotype generic brands as less tasty, of poorer quality, or less effective than their brand name counterparts.

  • But given that trusted brands demand more of your money,

  • is there really a difference between brand name and generic food or drugs?

  • When it comes to food,

  • while there are many companies dedicated to producing generic brands,

  • the truth is that many large, brand-name manufacturers often use their excess capacity and expertise

  • to produce generic label products as well.

  • In fact, in 2007, the Peter Pan brand of peanut butter was found to be contaminated with salmonella and recalled.

  • and as a result, Walmart's "Great Value" brand of peanut butter was also taken off the shelves.

  • Next time you're at the grocery store, try and compare the ingredient list and

  • nutritional information of a generic item with its brand counterpart.

  • Even if they aren't identical, which they sometimes are,

  • it will give you a sense of how similar they can be!

  • And studies show that, on average, generic brands run 30% cheaper!

  • Furthermore, many staple food products

  • like sugar and salts are regulated by the FDA.

  • And, think about it, table salt, also known as Sodium Chloride,

  • only contains 2 elements from the periodic table.

  • How variable could it really be?

  • Think they taste different? Fancier brand name packaging may play a role.

  • In one study, university students were given free coffee and asked to rate it.

  • It turns out that if the cream and sugar were placed in fancy containers on a silver tray vs placed in styrofoam cups

  • with haphazardly written labels, they would prefer the fancy brew,

  • despite the coffee being the exact same.

  • The placebo effect can be quite strong when it comes to your taste preferences.

  • But when it comes to drugs, things are a little different.

  • In fact, generic drugs have to be the same as the brand name.

  • For example, Ibuprofen is a non-steroidal anti-inflammatory drug

  • that treats headaches, fevers, and minor aches and pains.

  • It's also sold under brand names like Advil and Nurofen.

  • But at the base of these pills is the exact same thing.

  • 200mg of ibuprofen, the same dosage, safety, strength and intended use.

  • The generic drugs go through a series of stringent regulatory testing to prove their bioequivalence to the brand name.

  • The only way in which the pills may differ is between their "filler" ingredients

  • which may include starch or gelatin, flavouring and different colours.

  • So while they aren't exactly the same, they are effectively the same.

  • And studies routinely prove that generic drugs are as effective as the brand name.

  • In fact, some studies show that individuals are more likely to stay on course with generic drugs because of the lower cost.

  • Of course, there are some very specific drugs that have a narrow therapeutic index which require certain brands.

  • In these cases a doctor can help you decide.

  • And yet, many people still remain skeptical.

  • In one study, participants were given 'painkillers'

  • that were actually just blank placebo pills, and administered a small electric shock.

  • When they were told that the pill cost 10 cents, only 61% of people felt pain relief,

  • but if they were told that the pill cost $2.50,

  • a whole 85.4% of participants claimed to feel relief from the pain.

  • At the end of the day , generic products, whether food, drugs or otherwise,

  • can be, but aren't always equal to their brand name counterpart.

  • So save those dollar bills and buy something special.

  • We actually put together our own taste test to see if anyone could tell the difference between

  • their favourite brands and the generic counterpart in our new AsapTHOUGHT video.

  • Use the link in the description to see that video.

People often stereotype generic brands as less tasty, of poorer quality, or less effective than their brand name counterparts.

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B2 US generic brand ibuprofen placebo peanut butter pill

Brand Name vs. Generic

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    Jack Lu posted on 2016/07/06
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