I've been looking forward to for two-and-a-half years.

Every once in a while,

a revolutionary product comes along

that changes everything.

And...

Apple has been --

well first of all, one's very fortunate

if you get to work on just one of these

in your career.

Apple has been very fortunate.

It's been able to

introduce a few of these into the world.

1984,

we introduce the Macintosh.

It didn't just change Apple.

It changed the whole computer industry.

In 2001,

we introduced the first iPod.

And, it didn't just...

it didn't just change the way we all listen to music.

It change the entire music industry.

Well...

Today...

We're introducing

three

revolutionary products of this class.

The first one

is a widescreen iPod with touch controls.

The second

is a revolutionary mobile phone.

And the third

is a breakthrough internet communications device.

So, three things :

a widescreen iPod with touch controls,

a revolutionary mobile phone,

and a breakthrough internet communications device.

An iPod,

a phone,

and an internet communicator.

An iPod.

a phone...

Are you getting it ?

These are not

three separate devices.

This is one device.

And we are calling it...

iPhone

Today...

today Apple is going to reinvent the phone.

And here it is.