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  • There’s this door on the 10th floor of the Vox media office that I hate so much.

  • Goddammit!

  • Do you ever get this door wrong? “pretty regularly.”

  • How often? “like 30% of the time.”

  • Have you seen people misuse it?

  • All the time. Every day. Constantly.

  • I hate this door.

  • Me too Kelsey.

  • But here’s the thing: as soon as you start looking for confusing doors. They. Are. EVERYWHERE.

  • Why?

  • I feel like Roman Mars would know why.

  • Roman: This is 99% invisible, and those doors you hate are called Norman doors.

  • What’s a norman door?

  • Roman: Don Norman wrote THE essential book about design. He is theNormanof the

  • norman door.’

  • Alrightand where is this guy?

  • Roman: ”You Must Go to San Diego

  • Okay!

  • Don: Hi Joe!

  • I’m Don Norman. I’m… gee you know it’s hard to describe what i am.

  • Roman: Well, he’s been a Professor of psychology, professor of cognitive science, professor

  • of computer science, a vice president of advanced technology at apple. But for our purposes

  • Don: I was spending a year living in Cambridge, England, and I got so frustrated with my inability

  • to use the light switches and the water taps and the doors even, that I wrote this book.

  • If I continually get a door wrong, is it my fault?

  • Don: No. In fact, if you continually get it wrong, or if other people continually get it wrong, it's a good sign that it's a really bad door

  • Roman: A norman door is one where the design tells you to do the opposite of what youre

  • actually supposed to do, or gives the wrong signal and needs a sign to correct it.

  • Don: Why is such a simple thing, why does it need an instruction manual? That is, why

  • do you have to have a sign that says Push or Pull. Why not make it obvious?

  • Roman: It can be obvious if it’s designed right.

  • Don: There are a couple really basic principles of design, and one of them i’ll call discoverability.

  • When I look at something, i should be able to discover what operations i can do.

  • Roman: The principle applies to a whole lot more than doors.

  • Don: "And it’s amazing with many of our computer systems today, you can look at it

  • and there’s no way of knowing what’s possible. Should i tap it once, or twice, or even triple

  • tap? Discoverability, when it’s not there, well you don’t know how to use something.”

  • Roman: Another is feedback.

  • Don: So many times, there’s no feedbackyou don’t know what happened, or why

  • it happened.

  • Roman: And these principles form the basis of how designers and engineers work today:

  • commonly known as User- or human-centered design.

  • Don: I decided, at one point, that the word "user" was a bit degrading, why not call people people?

  • It’s amazingly simple, and amazingly seldom practiced.” We call it iterative because

  • it goes around in a circle. We observe what is happening today, people doing the task.

  • And from that, we say we have some ideas. Here’s what we should perhaps propose to do.

  • Joe: Then you prototype the solution, and test it.

  • quite often these are wrong at first. But each time they go around the circle we do a better job of making a new device, until the point where we're making something that really works

  • And this process has spread all over the world, and is improving lives - from better every

  • day things like the ones Don wrote about, to using the same process to solve huge problems

  • in public health in developing countrieswater, sanitation, farming, and lots more.

  • So what’d be a better, human centered door?

  • Don: An ideal door is one where that as I walk up to it and walk through it. I’m not

  • even aware that I had opened a door and shut it. And I don’t have to be aware because

  • it’s so well designed that it’s just automatic.

  • So if you had a door which had a flat plate, what could you do? Nothing. The only thing

  • you can do is push. So, see? You don’t need a sign. Flat plateyou push.

  • Roman: This kind of push bar with the piece sticking out on one side works well too, so

  • you can see what side youre supposed to push on

  • Don: Vertical bars could go either way. A simple little hand thing sort of indicates

  • pull.

  • Roman: But we still have terrible, terrible doors in the world. So many of them.

  • Don: There are lots of things in life that are fairly standardized and therefore whether I buy this house

  • or not is not a function of whether it has good doors in it. Except for safety reasons,

  • doors tend not to be improved.

  • Roman: But the tyranny of bad doors must end.

  • I think that it’s a really shitty design the fact that the put A PULL HANDLE when it’s

  • a push. So it should be a flat panel here. And not a GODDAMN pull handle. that’s how

  • i feel about this door. it’s very misleading. (I agree)

  • Roman: Youre right becky. Youre goddamned right. And if we all thought like you, well,

  • we might just design better world together.

  • "It won't open because it's a security door!" "What the **** are you two doing in here?"

  • Hey, so as you can see, since I started making this video, they've since changed the door

  • a little bit. Guess it's a step in the right direction. Thank you so much for watching

  • and to 99% invisible, one of my favorite podcasts, it was so much fun getting to collaborate

  • with with them. Check them out on any podcast app or

There’s this door on the 10th floor of the Vox media office that I hate so much.

Subtitles and keywords

A2 BEG US roman door norman design push wrong

It's not you. Bad doors are everywhere.

  • 24298 866
    想你的我   posted on 2016/04/10

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