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  • (mouse clicks)

  • ♪ (dramatic chord) ♪

  • ♪ (dramatic chord) ♪

  • ♪ (dramatic chord) ♪

  • (in video: speaking Korean)

  • - Same.

  • - Are we about to watch some K-pop?

  • - K-pop again. You're kidding me.

  • - ♪ Ayo ladies and gentlemen

  • ♪ (singing in Korean) ♪ - I love this stuff.

  • - Is he wearing makeup?

  • - ♪ (singing in Korean) ...every day

  • - Have they all got different jobs?

  • - Okay, yeah. We have to judge the production value or the theme.

  • - ♪ I got a feel, I got a feel (singing in Korean) ♪

  • ♪ (saxophone interlude) ♪

  • - Ah ha ha ha!

  • - All right!

  • - Incredible in every level. (laughs)

  • - Okay. I can dig it.

  • - I don't think I can learn that dance.

  • - ♪ (singing in Korean) ♪

  • - Oh, this is gonna be awesome. I can just tell.

  • - ♪ Gotta make it, gotta-gotta make it (singing in Korean) ♪

  • - Yes! Slay!

  • - ♪ (singing in Korean) ♪

  • - They're incredible.

  • - This dance routine is just far too physical--

  • - (both) Whoa!

  • - Those hip thrusts though.

  • - I love how they dance. - Aw man.

  • - I always love watching this. - They're crushing it.

  • - ♪ (rapping in Korean) ♪

  • - ♪ Enemy, enemy, enemy

  • - Enemy!

  • - ♪ Energy, energy, energy ♪ - Enemy-- (stutters) energy.

  • - Wow, this is high production.

  • ♪ (saxophone interlude) ♪

  • - ♪ Say what

  • - So fantastic to watch.

  • - ♪ Say what

  • - This is like boy band, Macklemore, and Limp Bizkit all in one.

  • - ♪ (singing final line) ♪ - Wow.

  • - Oh yes. Oh yes. (song concludes)

  • (Finebros snicker)

  • - That was delightful.

  • ♪ (easy-listening music) ♪ (phone ringing)

  • - Oh. Female group this time.

  • - I love these masks.

  • - "Where's my mummy?"

  • (laughs) It was a Doctor Who reference. - Stop.

  • - How embarrassing. They all wore the same thing.

  • - Kinda crazy to see the difference--

  • like, how they're more elegant

  • and the other guys were more aggressive.

  • - ♪ Every time I feel your love ♪ - I guess that's elegant.

  • - ♪ And kiss, oh, baby ♪ - Seductive chocolate, yeah.

  • - ♪ (singing in Korean) ♪

  • - Is that blood? They're vampires. - I think so.

  • - I think they're vampires. - Oh. Oh my god.

  • - What is that?

  • - ♪ (singing in Korean) ♪

  • - Is it that scene from The Shining?

  • - I hope this turns quickly into horror.

  • - I hope so. Oh no. - Oh no, just gyrating.

  • - They have more money than us,

  • 'cause all these videos look amazing.

  • - It's like a vial of blood.

  • - Oh, are they secret, like-- - Agents?

  • - ♪ (singing in Korean) ♪

  • - Not as into this song as the other one, I will say.

  • - I just can't figure out what the hell's going on.

  • - I know, I wish I knew what they were saying.

  • - ♪ (singing in Korean) ♪

  • - (gasps) Whoooooa.

  • - This took a turn! This has taken a turn!

  • - (both) Oh!

  • - (laughing uncontrollably)

  • - This is how the rich take showers.

  • - Now there's some chili peppers?

  • - What's-- - ♪ No, no, no

  • - What was that?

  • - I can't believe they all threw up on him at the end.

  • I was not expecting that.

  • - I need some of that stuff for a prank.

  • - One shot.

  • Let me tell you something... - Oh yeah.

  • - ...that you already know.

  • You just get the rock to me, y'know what I mean?

  • - ♪ (singing compelling hip hop in Korean) ♪

  • - No.

  • - Uh-oh.

  • - Watching some torture-- what was happening, okay?

  • - This is some Shawn Mendes, Justin Bieber [bleep].

  • - ♪ (singing in Korean) ...one shot

  • - Okay, this is just overwhelming now.

  • - He's worth $10 million?

  • - Worth $10 million. - $10 million.

  • - ♪ (rapping in Korean) ♪

  • - (amazed) What?

  • (tires squeal) - They're robbing the police.

  • - Oh my god, it's like Purge. Asian version of The Purge.

  • - Are they trying to rescue their friend? - I don't know.

  • - ♪ (singing in Korean) ♪

  • - I like these elaborate story themes.

  • - "Let's do the deal. Here's the $10 million."

  • "Here's your Justin Bieber back."

  • ♪ (note echoing) ♪

  • (gunshot)

  • - Oh no!

  • - ♪ (singing resumes) ♪ - (imitates then laughs)

  • - What the hell? Is this like a parable? - What's this?

  • - Why is this so violent?

  • - Why couldn't you just dance it out?

  • (bullets firing in tune)

  • - (chuckles) - Oh my goodness.

  • (rewinding noise)

  • - Rewind. What are you rewinding to?

  • - Are they gonna make up now?

  • There we go.

  • - I've now lost-- now there's a SWAT team?!

  • - I've been lost for the last two minutes.

  • - ♪ (rapping) ♪

  • - I don't-- - Oh, this is a cop.

  • - I don't know why, but I have goosebumps. I don't know why.

  • - Now it's all so clear! (chuckles)

  • No, it's still not. (laughs)

  • - Kind of want to shoot someone now.

  • - Bad influence. - Yeah.

  • - I've never seen music videos like this before.

  • Ever. - You've never seen K-pop ever?

  • - No.

  • ♪ (dramatic chord) ♪

  • - (Finebros) So okay. How much K-pop

  • have you listened to over time?

  • - I actually think the last time... - None.

  • - ...I saw K-pop was here.

  • - That was first time and might be the last.

  • - I got one friend that's into K-pop.

  • He's shown me, like, a couple of videos.

  • - I used to be really into K-pop. I used to love it.

  • I had no idea what they were saying,

  • but I would try and sing along in broken Korean.

  • - (Finebros) All right, so let's talk about

  • the ones we showed this time.

  • The first one is a group that call themselves BTS.

  • And they are one of the more recent really big K-pop groups.

  • What did you think about those guys? - I like them.

  • - I thought the first one was the best, in my opinion.

  • - Is it terrible I thought of "YMCA"?

  • - It reminded me of the "YMCA" song,

  • 'cause they have all the costumes.

  • - The dancing was cool.

  • - I loved the dancing.

  • It felt like they all met up for happy hour

  • and decided to just dance it out.

  • - If there was a checklist of things you needed to be

  • to be successful, they would have all of them.

  • If I was younger, I'd be like,

  • "Oh, they're so bad! It's so naughty!"

  • - So one thing I've seen over the years

  • is that now rapping has become a huge thing in K-pop.

  • It's weird 'cause obviously actual hip hop

  • is really based on authenticity,

  • and K-pop is still really manufactured.

  • - I think more rapping in K-pop. - More than that?

  • - Yeah. - Okay.

  • - (Finebros) The second group is called EXID,

  • which stands for EXceed In Dreaming. - It's okay. It was good.

  • - I did like the song

  • until they started throwing bloody test tubes.

  • - I just couldn't figure out the story line of the movie video.

  • It was like a pepper spray bomb.

  • - I loved the man's reaction at the end, just being, like...

  • Just like this is something that happens every day.

  • - They just sexualized it up a little bit too much for me.

  • - They were wearing booty shorts.

  • And then you get a closeup. - Elegant.

  • - And her butt's in the air. - Elegant.

  • - (Finebros) Then the last group is B.A.P.--

  • Best Absolute Perfect. - So you got BTS and B.A.P.

  • - Why do they do these acronyms?

  • - (Finebros) What did you think about them?

  • - I wasn't too into the music.

  • - I kinda liked them, actually. They were kinda cool.

  • - High budget, looks awesome.

  • - I like seeing music videos that try to tell stories.

  • - I don't think I've ever seen a boy band member in the U.S.

  • die in their music video.

  • - It was quite cool to watch a K-pop video

  • that wasn't just about the choreographed dance routine.

  • - Yeah. - It actually tried to have a concept.

  • - I felt like it was like a caricature of American movie culture.

  • - They still should've just done a dance-off to get the guy back.

  • - (Finebros) There's also often controversy in K-pop.

  • Just recently, B.A.P. was on a hiatus because they were suing

  • their label for unfair profit distribution,

  • but they recently settled. - Ohhh.

  • - (Finebros) When you hear that side of things,

  • what do you think? - I think that's bad for the fans.

  • - It doesn't surprise me.

  • That happens with every record label. - I was gonna say,

  • I feel like it would here too. - Every record label

  • tries to do that. Management does that.

  • - It's always a bummer when you're like,

  • "Ah, people with power, just be kinda nice to people.

  • We all only live once."

  • - There's always something happening

  • to people. - There's a lot of drama.

  • I wonder how much of it is manufactured.

  • - We should manufacture some drama. - I hate you.

  • - I-- I-- - I don't like your hair color.

  • - I don't even know this guy.

  • - What? - He's an actor.

  • - (Finebros) So K-pop continues to grow in popularity every year.

  • Why do you think it continues to gain popularity

  • all over the world? - I don't know.

  • I mean, it's not popular in my world.

  • - I think it's really catchy.

  • - Psy definitely helped. At least, from my experience,

  • I didn't listen to any K-pop before Psy.

  • - There's something about it that's kind of cheesy

  • and kind of self-aware of its own cheesiness.

  • - The fact that the videos are kind of weird.

  • - Weird does well on the internet.

  • - It's just really upbeat and it makes me happy.

  • I don't think you have to understand everything to love it.

  • - I've always found that there's something inherently smarter

  • feeling about something that you don't understand entirely.

  • Something about not being able to understand it makes you think

  • that there must be more going on there than you think.

  • - People love teams and bands, and they like following fandoms.

  • Like One Direction-- they like groups with names.

  • It's just quite exciting to follow the world of K-pop

  • as an actual hobby.

  • - (Finebros) K-pop is helped massively

  • by this global platform we all make a career on called YouTube.

  • How do you feel knowing people can watch your content

  • all around the world

  • when that's not the case for things like television?

  • - It's like I was born into it.

  • I don't know what a great thing it is,

  • because I've always had global outreach.

  • - That's the best part of YouTube.

  • - It's definitely a surreal feeling,

  • especially when we meet these fans

  • and they don't even speak English.

  • - I think it's phenomenal, and I always forget about it.

  • More people watch Vsauce who don't live in America

  • than who live in it.

  • - It's super exciting,

  • because it means you can have these friendships and connections

  • with people all over the globe.

  • - Now you have the opportunity