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Monopolies. These are companies which have grown so large that their dominating influence
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on the market pushes out competition from smaller rivals. Monopolies can often harm
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the prospects for new businesses and force customers to pay higher prices. And that’s
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bad for any country.
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America, and many other nations, have fair competition laws that ban monopolies. Yet,
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as mega corporations seem to get bigger and bigger, you have to wonder, where is the distinction?
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Are megacorporations becoming monopolies?
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We’re going to explore a few of America’s largest companies. Just to be clear, these
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companies are not officially considered monopolies, although they have come under scrutiny by
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the government for encroaching on fair market competition.
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First let’s talk about Google, a company that made nearly $70 billion dollars last
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year. It owns companies like Youtube, Android, and Waze. But it’s had numerous run-ins
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with the Federal Trade Commission. Recently, a leaked FTC report from 2013 revealed just
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how close the FTC was to bringing charges. Google was accused of illegal practices like
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promoting its own affiliate websites in google search results, and restricting advertisers’
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abilities to use other search engines. The report said, Google’s conduct resulted in
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“real harm to consumers and to innovation in the online search and advertising markets.”
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However, Google ended up settling with the FTC out of court.
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Monsanto is another huge company that’s been accused of monopolistic practices. They
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have patents on genetically modified seeds. Farmers are forced to purchase seeds every
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year instead of replanting, to avoid patent infringement. Monsanto remains the leading
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supplier of GM seeds, along with other agricultural products such as the weed killer RoundUp,
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and a number of farming tech firms. According to Food and Water Watch, in America, 80% of
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corn and 93% of soybeans are grown from Monsanto GMO seeds..
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Then there’s Microsoft, a company that made almost 90 billion dollars last year. They
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own brands like Windows, XBox, Hotmail, and Bing. In the ‘90s, the huge corporation
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barely escaped being split in two by an antitrust lawsuit brought against them by the government.
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The lawsuit alleged that Microsoft promoted their own web browser on the Windows operating
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system, and shut out competitors. In 1999, a judge DID find that Microsoft “maintained
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its monopoly power by anticompetitive means.” However, this verdict was later overturned.
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How do some of these gigantic companies escape antitrust regulation? Well, many of the subsidiary
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brands within the parent company occupy separate markets, as delineated by the FTC. For instance,
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another corporate giant, Unilever, owns brands in different niche markets, like “ice cream”,
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“premium ice cream” and “super premium ice cream”. Also, the mega-corporations
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have a huge amount of financial and lobbying power. For example, Google was the fifth largest
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political lobbyist in 2013. And Monsanto has spent almost $70 million dollars since 1998
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on agricultural lobbying.
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Clearly, these giant companies have major influence in their respective markets. And
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even if they aren’t technically violating antitrust laws yet, they are right on the
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cusp of what is considered a monopoly.
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In order to regulate against monopolies, the government has developed what are called anti-trust
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laws. To learn how these laws work, check out our video here. For more TestTube every
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