Subtitles section Play video Print subtitles Good afternoon. Thought I'd try to be like Zuck, but I'm not as fluent in Mandarin as Zuckerberg is. Thank you everyone. I'd like to talk with you a little bit about what we call "The 100-Year Plan". If you think about a time-honored tradition, usually when you have individuals that you care about, that you love, you usually move on with something to them. Whether it be a watch, whether it be a piece of furniture or what not. That's what I really want to talk about with everyone this afternoon. Let's go back in time. Let's go back to sometime in the early '70s. Consumer electronics companies actually had a vision of longevity of product design. Unfortunately, it hasn't played out necessarily the way they had envisioned in their advertising. This could be the tape deck you would leave with your grandson. Really? I don't think this is really a Rolex. A Rolex does stand the test of time. But, we believe, my co-founders and I, Aubrey Anderson, Jason Proctor, those of us in Monohm, that there is a chance for a 100 year plan, and there's also an opportunity to share this vision to other new start-ups, other consumer electronics, other product design companies around the world. Especially as it relates to this new medium of Internet of Things and wearables. Over the course of my two decades of working in this industry, I'd have to say that a lot of the experiences and products that I've worked on have unfortunately ended up at the top of the e-waste pile. Usually the life span of one of our particular products that we would make usually lasts only about two years. So when we formed this new company, Monohm, we thought really hard. We did a lot of internal soul-searching. And this is interesting, because coming from America, we don't really think past maybe 30, 40, or 50 years. We're trying to think 100 years out, something that is generational. We said, "If we were going to make an object that would be part of our lives, how can we make it sustain 100 years, or even longer?" So we sought out experts, individuals, that are also like-minded within this thinking. We break this down into three phases. I'm going to take you through each of the three phases. The first is sustainable. As one of the earlier speakers this afternoon said, "It's not a matter of doing green architecture or green design, every design, every environmental experience should be green." And I believe that as well. I also think that when you create the experience of the product that you're going to be essentially sharing with your world, those that you care about those that will inherit this particular experience, you need to think about what's going to go into it. One of the things that we've been looking into is that we do have a trash problem. How can you make something that can stand the test of time and also try to fix that unique issue and not contribute back to the problem? There's a huge cesspool of PET bottles and trash coming from our region, the Pacific Ocean region, in the North Pacific. We were looking at and studying how can we build something that's beautiful and architectural, something that is really akin that would last 100 years. We're looking to new material sciences and how companies like Envision Plastics can reclaim these objects that were once created and then disregarded into our ecosystem. What can we actually make with that? So we got together with a few of our also close-minded, like-minded friends, one of which is SurfaceInk. They are also applying this philosophy into the future products that they're making today. This is one example. It's a toy that's intended to really stand the test of time in the wear and tear of young individuals. But it's also sustainable. It's created from collecting the waste, putting it into an experience that the children will enjoy. Yet it can gracefully degrade and go back into the ecosystem. The toy was designed so that it can be taken apart, and also be disassembled and put back and recycled into something else. This is the like-minded thinking that we are inspired by and that we are building our new company around. Heirloom is another key pinnacle of what we see as part of the 100 year plan. If you think about heirloom as I mentioned earlier as an example with the Sony tape deck, (my dad actually had one of those... I probably still have it in the garage... maybe with Saturday Night Fever soundtrack), you want to be able to give something. Even if it's a piece of electronics that you might be able to still display it on your mantle, put it on your desk, and it still becomes a part of your life that you're passing down to a generation. When you think about heirlooms, it's not necessarily something that would come out of the United States. But there are also another set of like-minded individuals that we're working very closely with around this particular challenge, Box Clever being one of them. A good example of something that can be passed down is essentially furniture. If you think about the one object that stands the test of time, it's something that we use everyday, it's functional, it can be inherited down generationally, that is definitely furniture. They set out for the most recent Poise project to create a set of extensible, very enriching objects that generationally will hold up and patina over the time that will just gracefully integrate within one's lives. The best object that anyone can design is something that's really invisible and that you really depend on and it just integrates within your own life. I think that they really have accomplished this. And this is a really good example that inspires us to be and deliver that heirloom quality. Another example, and this is something that probably will resonate with all of you here in Taipei. A good friend of mine, Alexander Bazes, changed careers. We were just talking about entrepreneurship and re-inventing yourself a little bit earlier. What Alex did, was... he was a PhD philosophy student at the University of Kyoto who essentially decided, "I'm going to make swords. I'm going to make knives in the traditional, samurai blacksmithing technique." And he went back, and he found a mountain, and he started working on his craft. And he's applying that heritage mentality of creating some really exquisite... (This is a picture of him in his outdoor setting) knives that really... If you think about using the material, building something that can stand and wear with the test of time, that is something that I believe we should all fall back to with our product design in the near future. Something to note about these types of technologies whether it's metal, whether it's ceramics, whether it's reclaimed sustainable materials, now you'll be able to bring life and intelligence into them. You'll be able to add brains, essentially, creating an nascent object into a smart object. And that is what really will surround us within our connected homes. And heritage. Heritage is something that within the 100 year plan I think in order for you to sustain that longevity of the product experiences that you're trying to create that can be passed down generationally as an heirloom object, you wanna instill a sense of heritage. And that's something a lot of us can learn from a lot of the Swiss companies, the European couture brands. We're working very closely with a group of artisans, handcraft artisans in Kyoto, studying, discussing, engaging with them around their craft and how their craft can be utilized in some of our thinking and some of the future ideas that we're going to be bringing to market. We call this collaboration "Kyoto California", or "Kyo-Cali". Essentially, the thinking behind this -- and this could be Taipei and California, this could be London and Beijing. The thinking about this is to take something that's of heritage, a craftsman experience, and melding it with the modern. Melding it with the technology and the infrastructure and the entrepreneurship of a particular area. And in this case, it's Silicon Valley. Because of the fusion of the two disciplines and experiences in knowledge colliding together, it will generate new ideas that never would have been envisioned. And that's part of the 100-year plan. Kaikado. Takahiro Yagi, who is an amazing craftsman, and inside of his family business, who, generationally, dating all the way back to the early days when Kyoto was the capital, has been making some amazing canisters that have also started in a really refined, executed use of storing tea. But through the use of bringing back heirloom metals, how the metals were made hundreds of years ago, bringing that mentality back into delivering these next-generation products, he's expanded so that now they meet the needs of chefs around the world for pasta or for coffee. One of the incredible things about the particular products that he makes... (and I brought one with me just to show everyone) This is a brand-new tea canister. Yet it has the finish of a 100-year object. That's also the thought and thinking that went into this. Of the patina, how do you advance the patina? So it might be initially really shiny like these, but you can advance the aging and wearing of it. The other thing that's really impressive about this thinking of the 100-year plan is that this has incredible warrantee. You can bring it back 60 years from now and they'll fix it. And that really comes down to the precision of hundreds of a millimeter that they have of hand making. The closure mechanism. It's closing itself just by dropping it upon the top and flushing all the air out. That is incredible craftsmanship.