Subtitles section Play video
-
We wanted to rethink food.
-
And create something extraordinary.
-
Introducing, Fri.
-
Carefully preserving color and texture
-
permitted our most elegant model yet.
-
We combined multiple incarnations of oil
-
to create an all-permeating substance
-
we like to call Smart Grease.
-
Smart Grease allows the user to know exactly
-
where Fri is, or where it has ever been.
-
Fri, enhanced food for the modern world.
-
But that's not all.
-
Introducing, Nugget.
-
Nugget is what happens when machinery meets meat.
-
When you look at Nugget, you see not the contents inside.
-
You see the breading outside.
-
That was intentional.
-
Inside this advanced piece of food
-
we can examine the complexity that makes up this product.
-
To change the way we experience chicken
-
is to change chicken itself.
-
Oh, and, one more thing.
-
Mac.
-
We have refined, and refined, and...
-
Refined basic ingredients.
-
The sesame seeds on the bun are there
-
because we put them there.
-
The feel of the Mac is somewhere between firm and soft.
-
The people who are hungry enough to eat the Mac
-
are those who do.