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  • 'It's an opportunity like no other.'

  • I don't like teacher's pets and I don't like bullies.

  • I like young people that have the potential to succeed in business.

  • 'From all over the country, Britain's youngest aspiring entrepreneurs have come to London.'

  • Ow! Hold the door!

  • - 'Aged 16 and 17...' - It was bad management.

  • '..all have a burning passion for business.'

  • - Next! - High knees!

  • 'They'll battle it out for a prize worth £25,000,

  • 'the ultimate kick-start to a career in business.'

  • Where was the business sense here? It's been done before.

  • 'But to succeed, they'll have to impress the boss.'

  • You've tried to be too clever and I'm afraid that it's backfired.

  • 'In charge of a vast business empire,

  • 'Lord Sugar started his career while still at school.

  • 'Now, he's on the hunt for his next Young Apprentice.'

  • It's not a loss, is it? It's a complete annihilation.

  • It was my decision to make. I hope you enjoy when we lose.

  • 'To win, they have to work as a team...'

  • - We just had some ideas. - It's done now. We've finished it.

  • Well, that's annoying.

  • '..but shine as individuals.'

  • Oh, my God!

  • 'Because, in the end, there can only be one Young Apprentice.'

  • You're fired. You're fired.

  • With regret, you're fired.

  • All right, guys. Come down here.

  • 'Previously, on Young Apprentice...'

  • Your task is to create a new kids' club

  • that is going to capture the imagination of the youngsters.

  • 'Project manager Ashleigh stamped her authority.'

  • Me gut instinct is usually right. The recycling idea is better.

  • Our idea is much better.

  • Rockets.

  • 'Maria and Steven began with a bang.'

  • SCREAMS That is really good.

  • 'Kids' clubs took shape.'

  • Hello, kids!

  • That looks like so much fun!

  • 'Ashleigh's Active Art Class made its mark.'

  • Come on, guys! Faster!

  • 'Space was Odyssey's theme.'

  • Blast Off is a new and exciting kids' club...

  • 'Navdeep's jet-propelled pitch led to boardroom victory.'

  • - They really liked it. - Very well done.

  • - 'Ashleigh pointed the finger.' - He just switches off.

  • - How did I switch...? - Can you let me speak?

  • 'Andrew came under fire.'

  • Fourth time in the losing team. I don't know whether I've got your card marked.

  • 'But for David...'

  • Because Lord Sugar knows my abilities...

  • What I know are your deficiencies.

  • - '..it was game over.' - You're fired.

  • 'Now, seven remain in the battle to become

  • 'Lord Sugar's young apprentice.'

  • '7am.'

  • PHONE RINGING

  • - Hello? - 'This is Lord Sugar's office.

  • 'He would like you to meet him at a central London hair salon.

  • - 'Your car will leave in 30 minutes.' - Brilliant. Thank you.

  • Guys, cars will be here in 30 minutes!

  • - We're meeting Lord Sugar at a hair salon. - A hair salon?

  • I use shampoo and I wear hair gel.

  • - Do you use anything? - A little bit.

  • Maria's Hair & Beauty - I think it's got a nice ring to it.

  • It's very important to look good.

  • 'Central London.

  • 'An up-market hair salon,

  • 'but originally, one of the capital's oldest barber shops.'

  • - Good morning. - ALL: Good morning, Lord Sugar.

  • We're here in one of London's most prestigious hair salons.

  • As a nation, we're spending over £200 million a year

  • on hairstyling products.

  • It's a huge market, and your task this week is very simple.

  • You have got to make a television advert for a hairstyling product.

  • And then, pitch your brand and advertising campaign

  • to advertising professionals, who are going to feed their thoughts back to me.

  • The team that comes up with the best campaign will win.

  • Unfortunately, in the losing team,

  • one of you will be fired.

  • I'm going to mix the teams up a little bit.

  • Andrew and Lucy, you go over to Odyssey.

  • Patrick and Maria, come and join Platinum.

  • Now, Maria, you haven't been a project manager before.

  • You are now. You're going to be the project manager of Platinum.

  • And Andrew, you're going to be the project manager of Odyssey.

  • So, good luck, and I'll see you back in the boardroom in a couple of days. Off you go.

  • 'Three days to create, brand and advertise a new product

  • 'for the multi-million-pound UK hairstyling market.

  • 'Then pitch it to top advertising executives.'

  • - This task sounds great. - I'm gutted. I wanted to be PM.

  • Andrew, project manager. Yeah. Interesting.

  • I'd prefer to work with them two than Maria. She irritates me.

  • I think it's better to work in a small team of creative people.

  • Sometimes, you get too many people's opinions and you don't need them.

  • 'First stop...

  • 'Havas, London.

  • 'A top agency, famous for its hair product advertising campaigns.

  • 'Critical to the launch of any hair care product -

  • 'a catchy name and a target market.'

  • - ANDREW: - Which one are we going for? - Women's is saturated.

  • There's lots out there. Men's definitely.

  • - Men's definitely? All happy? - Yeah.

  • I were gonna say definitely women.

  • Yeah, all three of us will be able to focus more towards woman.

  • We're all interested in that sort of thing. I know we have a boy, but you like fashion!

  • I were thinking, sex sells.

  • - And I'm thinking... - I agree. - ..use sex.

  • What's a good name that stands out? Something that's not just...

  • - See? I'm thinking... - Diva.

  • - Diva can't be done. - I'm thinking the word Strexy.

  • Strong-Sexy.

  • I love that!

  • Strong hair for the sexy woman.

  • Strexy. Strong, independent, classy woman.

  • Boom, there, in your face. Deal with it.

  • - What themes were you thinking? - I quite like the idea of indie.

  • - Festival-goers, that sort of thing. - So, the key feature...? - Different.

  • - You've got to be different. - Yeah.

  • We need to make something memorable and unique in the market.

  • That can go terribly wrong or terribly right.

  • Names and slogans, what do you think?

  • What's that saying about something that changes its spots?

  • - Leopard. - That's going against what we're trying to sell.

  • We're trying to say that you CAN change.

  • Or, "Leopard - change your spots!"

  • - "Be different." - How about "different" full stop?

  • - Or "diff" full stop? - STEVEN: Diff! Original(!)

  • I'm not feeling this!

  • What about, "This is gel"? Really simple.

  • - I like it. - Is there an animal that wants to be...?

  • - That keep changing their colours. - Chameleon.

  • - Chameleon. - I like it. Chameleon. I like it.

  • Right, nice one. Off you pop.

  • 'For Andrew's team, hair gel for men.'

  • See ya later. Be on the phone!

  • 'Already on the road...'

  • - What about the name Tease? - Cheese? - Tease.

  • '..it's a female hairspray for Maria's team.'

  • What I want to stress here is colour.

  • Colour is what attracts people.

  • Maria, colourful and girlie is already very out there.

  • Get those questions out of market research. I want to know what the target market want, not what we want.

  • That's that sorted.

  • Everything would be pink if she had her way.

  • The thing that stands out to me on that shelf is that.

  • Pink's a definite no-no.

  • Blue, pink.

  • - No, no. - And red.

  • - Green's pretty bare. - That's pretty cool.

  • Neon sort of colouring. It stands out, like a neon green.

  • I like the neon. That stands out.

  • Looking forward to meeting the indie boy band, Lucy?

  • I am strictly professional! NAVDEEP LAUGHS

  • 'Briefed to brush up on the alternative market,

  • 'Lucy and Navdeep drop in for an audience with their focus group -

  • 'a boy band.'

  • Hi, guys.

  • So, we're creating a new brand for hair gel.

  • We just want to throw a lot of ideas at you.

  • One that we're looking at is Break Free as the title.

  • I don't know how you can link that straight to hair.

  • Being free with hair suggests it's not styled.

  • Mr Alternative? Definitely not. No.

  • We weren't sure about that, either.

  • We had a few other names. Leopard. I think we had Chameleon as well.

  • - This idea of changing, adapting. - Ooh, Chameleon. That's really good.

  • - Really? - Chameleon's really good.

  • That could work quite nicely. The word "adapt" comes in.

  • I think Chameleon works.

  • Your reaction to it made me think that's a good name.

  • 'Combing for clues to the women's market with an all-girl roller derby team - Ashleigh.'

  • Hi.

  • What do you think to the name Strexy?

  • - What's it called again? - Strexy.

  • - Strexy? - Yeah. What if I said Strexy is "strong" and "sexy" together?

  • - Strong and sexy - Strexy. - What about Stroxy instead?

  • It's got "rock" in the middle and you can see the words it's come from easier.

  • PHONE RINGS Hiya.

  • - Hi. - Did you ask them about Strexy?

  • Yeah, and they said you could call it Stroxy and get "rocky", "sexy" and "strong" in there.

  • - But I still like Strexy. - I like Strexy, compared with that.

  • - We sort of came up with an idea for the ad. - Yes?

  • - You know the way you mentioned the boxing ring? - Yeah.

  • We were thinking one girl and she would be surrounded by guys.

  • They could say stereotypical lad lines like, "It's not me, it's you."

  • "Sorry, I forgot your number."

  • Then instead of punching them, she could whip them with her hair.

  • I think that's a brilliant idea.

  • 'Keen to lock down a brand name...'

  • - Hi. - Hi.

  • '..Andrew calls Navdeep and Lucy.'

  • We spoke to the focus group and they really liked Chameleon.

  • OK.

  • They loved the name Chameleon, being able to adapt and change. Versatile.

  • It would appeal to other people as well.

  • - OK, I do like the Chameleon. I do like how it changes. - Yeah.

  • How about, we've got lots of people,

  • they're talking about how different their hairstyles are,

  • then they whack out their gel and it's our gel.

  • They're all using the same one? That's a really good idea.

  • Nice one. We'll book the models. See ya later, guys.

  • Whoo! I'm much more happy now.

  • 'Preparing to give male models the once-over,

  • 'Andrew and Steven.'

  • So, we're gonna bring them in.

  • We're gonna ask them to do a 360, so we get a full look at their hair.

  • It's gonna be awful.

  • Chuck it in, mess your hair up, so we can see the length.

  • Looks good. For that hair, nine out of ten.

  • For the hair. It's long. He's got a good set of hair.

  • - You're in love, aren't you? - I'm not in love!

  • Next!

  • - Would you say you're quite indie? - I'm not really indie. - OK, cool.

  • He had a ring in his ear. He's alternative!

  • - FRENCH ACCENT: - I work as an extra in movies.

  • - Is that how you normally wear your hair? - It depends.

  • - On what? - My style.

  • - Was he French? - I think he's Italian.

  • He's very, er...arrogant.

  • - But that's good. We need a bit of strut. - A bit of strut.

  • Just so we can see how long your hair is.

  • Have you got any tattoos or scars on the top half of your body?

  • - I don't know. See. - OK, that's all right.

  • LAUGHING: Fair enough, mate!

  • Cheers, thank you.

  • - Very keen. - OK, I didn't ask him to do that, before you say anything.

  • - He didn't have any scars. - No. - That's good, then.

  • '5pm.'

  • That sounds right to me.

  • 'At the agency, both teams brand their bottles.'

  • Can we have the black bits in a really dark purple colour?

  • OK.

  • I think pink will stand out more.

  • - Can we try it pink and see what that looks like? - This pink? - Yeah.

  • I think that kinda looks cool.

  • Do you think that pink is too...?

  • - You see, the pink's what I like. - Hm.

  • It's tacky, but I think that's what we're going for.

  • Strexy, it's not the most classy word, is it?

  • Strexy is a tacky brand and that's what we're gonna do.

  • If we're gonna be tacky, we're gonna go all out.

  • There's nothing wrong with a bit of tacky. It's a good way to go.

  • 'Sketching the Strexy storyboard - Ashleigh.'

  • Hello.