Subtitles section Play video Print subtitles 'It's an opportunity like no other.' I don't like teacher's pets and I don't like bullies. I like young people that have the potential to succeed in business. 'From all over the country, Britain's youngest aspiring entrepreneurs have come to London.' Ow! Hold the door! - 'Aged 16 and 17...' - It was bad management. '..all have a burning passion for business.' - Next! - High knees! 'They'll battle it out for a prize worth £25,000, 'the ultimate kick-start to a career in business.' Where was the business sense here? It's been done before. 'But to succeed, they'll have to impress the boss.' You've tried to be too clever and I'm afraid that it's backfired. 'In charge of a vast business empire, 'Lord Sugar started his career while still at school. 'Now, he's on the hunt for his next Young Apprentice.' It's not a loss, is it? It's a complete annihilation. It was my decision to make. I hope you enjoy when we lose. 'To win, they have to work as a team...' - We just had some ideas. - It's done now. We've finished it. Well, that's annoying. '..but shine as individuals.' Oh, my God! 'Because, in the end, there can only be one Young Apprentice.' You're fired. You're fired. With regret, you're fired. All right, guys. Come down here. 'Previously, on Young Apprentice...' Your task is to create a new kids' club that is going to capture the imagination of the youngsters. 'Project manager Ashleigh stamped her authority.' Me gut instinct is usually right. The recycling idea is better. Our idea is much better. Rockets. 'Maria and Steven began with a bang.' SCREAMS That is really good. 'Kids' clubs took shape.' Hello, kids! That looks like so much fun! 'Ashleigh's Active Art Class made its mark.' Come on, guys! Faster! 'Space was Odyssey's theme.' Blast Off is a new and exciting kids' club... 'Navdeep's jet-propelled pitch led to boardroom victory.' - They really liked it. - Very well done. - 'Ashleigh pointed the finger.' - He just switches off. - How did I switch...? - Can you let me speak? 'Andrew came under fire.' Fourth time in the losing team. I don't know whether I've got your card marked. 'But for David...' Because Lord Sugar knows my abilities... What I know are your deficiencies. - '..it was game over.' - You're fired. 'Now, seven remain in the battle to become 'Lord Sugar's young apprentice.' '7am.' PHONE RINGING - Hello? - 'This is Lord Sugar's office. 'He would like you to meet him at a central London hair salon. - 'Your car will leave in 30 minutes.' - Brilliant. Thank you. Guys, cars will be here in 30 minutes! - We're meeting Lord Sugar at a hair salon. - A hair salon? I use shampoo and I wear hair gel. - Do you use anything? - A little bit. Maria's Hair & Beauty - I think it's got a nice ring to it. It's very important to look good. 'Central London. 'An up-market hair salon, 'but originally, one of the capital's oldest barber shops.' - Good morning. - ALL: Good morning, Lord Sugar. We're here in one of London's most prestigious hair salons. As a nation, we're spending over £200 million a year on hairstyling products. It's a huge market, and your task this week is very simple. You have got to make a television advert for a hairstyling product. And then, pitch your brand and advertising campaign to advertising professionals, who are going to feed their thoughts back to me. The team that comes up with the best campaign will win. Unfortunately, in the losing team, one of you will be fired. I'm going to mix the teams up a little bit. Andrew and Lucy, you go over to Odyssey. Patrick and Maria, come and join Platinum. Now, Maria, you haven't been a project manager before. You are now. You're going to be the project manager of Platinum. And Andrew, you're going to be the project manager of Odyssey. So, good luck, and I'll see you back in the boardroom in a couple of days. Off you go. 'Three days to create, brand and advertise a new product 'for the multi-million-pound UK hairstyling market. 'Then pitch it to top advertising executives.' - This task sounds great. - I'm gutted. I wanted to be PM. Andrew, project manager. Yeah. Interesting. I'd prefer to work with them two than Maria. She irritates me. I think it's better to work in a small team of creative people. Sometimes, you get too many people's opinions and you don't need them. 'First stop... 'Havas, London. 'A top agency, famous for its hair product advertising campaigns. 'Critical to the launch of any hair care product - 'a catchy name and a target market.' - ANDREW: - Which one are we going for? - Women's is saturated. There's lots out there. Men's definitely. - Men's definitely? All happy? - Yeah. I were gonna say definitely women. Yeah, all three of us will be able to focus more towards woman. We're all interested in that sort of thing. I know we have a boy, but you like fashion! I were thinking, sex sells. - And I'm thinking... - I agree. - ..use sex. What's a good name that stands out? Something that's not just... - See? I'm thinking... - Diva. - Diva can't be done. - I'm thinking the word Strexy. Strong-Sexy. I love that! Strong hair for the sexy woman. Strexy. Strong, independent, classy woman. Boom, there, in your face. Deal with it. - What themes were you thinking? - I quite like the idea of indie. - Festival-goers, that sort of thing. - So, the key feature...? - Different. - You've got to be different. - Yeah. We need to make something memorable and unique in the market. That can go terribly wrong or terribly right. Names and slogans, what do you think? What's that saying about something that changes its spots? - Leopard. - That's going against what we're trying to sell. We're trying to say that you CAN change. Or, "Leopard - change your spots!" - "Be different." - How about "different" full stop? - Or "diff" full stop? - STEVEN: Diff! Original(!) I'm not feeling this! What about, "This is gel"? Really simple. - I like it. - Is there an animal that wants to be...? - That keep changing their colours. - Chameleon. - Chameleon. - I like it. Chameleon. I like it. Right, nice one. Off you pop. 'For Andrew's team, hair gel for men.' See ya later. Be on the phone! 'Already on the road...' - What about the name Tease? - Cheese? - Tease. '..it's a female hairspray for Maria's team.' What I want to stress here is colour. Colour is what attracts people. Maria, colourful and girlie is already very out there. Get those questions out of market research. I want to know what the target market want, not what we want. That's that sorted. Everything would be pink if she had her way. The thing that stands out to me on that shelf is that. Pink's a definite no-no. Blue, pink. - No, no. - And red. - Green's pretty bare. - That's pretty cool. Neon sort of colouring. It stands out, like a neon green. I like the neon. That stands out. Looking forward to meeting the indie boy band, Lucy? I am strictly professional! NAVDEEP LAUGHS 'Briefed to brush up on the alternative market, 'Lucy and Navdeep drop in for an audience with their focus group - 'a boy band.' Hi, guys. So, we're creating a new brand for hair gel. We just want to throw a lot of ideas at you. One that we're looking at is Break Free as the title. I don't know how you can link that straight to hair. Being free with hair suggests it's not styled. Mr Alternative? Definitely not. No. We weren't sure about that, either. We had a few other names. Leopard. I think we had Chameleon as well. - This idea of changing, adapting. - Ooh, Chameleon. That's really good. - Really? - Chameleon's really good. That could work quite nicely. The word "adapt" comes in. I think Chameleon works. Your reaction to it made me think that's a good name. 'Combing for clues to the women's market with an all-girl roller derby team - Ashleigh.' Hi. What do you think to the name Strexy? - What's it called again? - Strexy. - Strexy? - Yeah. What if I said Strexy is "strong" and "sexy" together? - Strong and sexy - Strexy. - What about Stroxy instead? It's got "rock" in the middle and you can see the words it's come from easier. PHONE RINGS Hiya. - Hi. - Did you ask them about Strexy? Yeah, and they said you could call it Stroxy and get "rocky", "sexy" and "strong" in there. - But I still like Strexy. - I like Strexy, compared with that. - We sort of came up with an idea for the ad. - Yes? - You know the way you mentioned the boxing ring? - Yeah. We were thinking one girl and she would be surrounded by guys. They could say stereotypical lad lines like, "It's not me, it's you." "Sorry, I forgot your number." Then instead of punching them, she could whip them with her hair. I think that's a brilliant idea. 'Keen to lock down a brand name...' - Hi. - Hi. '..Andrew calls Navdeep and Lucy.' We spoke to the focus group and they really liked Chameleon. OK. They loved the name Chameleon, being able to adapt and change. Versatile. It would appeal to other people as well. - OK, I do like the Chameleon. I do like how it changes. - Yeah. How about, we've got lots of people, they're talking about how different their hairstyles are, then they whack out their gel and it's our gel. They're all using the same one? That's a really good idea. Nice one. We'll book the models. See ya later, guys. Whoo! I'm much more happy now. 'Preparing to give male models the once-over, 'Andrew and Steven.' So, we're gonna bring them in. We're gonna ask them to do a 360, so we get a full look at their hair. It's gonna be awful. Chuck it in, mess your hair up, so we can see the length. Looks good. For that hair, nine out of ten. For the hair. It's long. He's got a good set of hair. - You're in love, aren't you? - I'm not in love! Next! - Would you say you're quite indie? - I'm not really indie. - OK, cool. He had a ring in his ear. He's alternative! - FRENCH ACCENT: - I work as an extra in movies. - Is that how you normally wear your hair? - It depends. - On what? - My style. - Was he French? - I think he's Italian. He's very, er...arrogant. - But that's good. We need a bit of strut. - A bit of strut. Just so we can see how long your hair is. Have you got any tattoos or scars on the top half of your body? - I don't know. See. - OK, that's all right. LAUGHING: Fair enough, mate! Cheers, thank you. - Very keen. - OK, I didn't ask him to do that, before you say anything. - He didn't have any scars. - No. - That's good, then. '5pm.' That sounds right to me. 'At the agency, both teams brand their bottles.' Can we have the black bits in a really dark purple colour? OK. I think pink will stand out more. - Can we try it pink and see what that looks like? - This pink? - Yeah. I think that kinda looks cool. Do you think that pink is too...? - You see, the pink's what I like. - Hm. It's tacky, but I think that's what we're going for. Strexy, it's not the most classy word, is it? Strexy is a tacky brand and that's what we're gonna do. If we're gonna be tacky, we're gonna go all out. There's nothing wrong with a bit of tacky. It's a good way to go. 'Sketching the Strexy storyboard - Ashleigh.' Hello.