Subtitles section Play video Print subtitles When you look, "Oh sweet, Chocolate?" Wow!! But...smell.. Terrible!! What an incredible review Since the beginning of time which was about 2 years ago Literally everyone has been asking me what do Japanese People think about Marmite For those of you unfamiliar with Marmite it's a popular British food, well-known to polarize opinions People either tend to love it or hate it due to its very distinctive acquired taste And that's because it's made from Yeast Extract a by-product of brewing beer Which sounds promising because it has the word "beer" in it until you look at what it actually looks like Some sort of Brown PVA Glue And it smells like.....the definition of awful But! when spread on things like toast or put in sandwiches in small amounts it is quite bearable Bearable to the point of being pleasant And because it is quite salty and in many ways a bit like soy sauce I thought it might be quite popular in Japan So after I was able to get hold of some, curiosity got the better of me and I finally went out to see what some Japanese friends made of it Not only boosting relations between UK and Japan in the process but also inventing a whole new dish altogether and one that was of questionable quality And when i look back at the whole thing it seems like it seems to go through 5 stages Stage One: Confusion Marmite? Have you ever heard of Marmite before? I've never! Really? it's a very famous British food Chocolate? It's like Chocolate Have you ever heard of Marmite? No, first time First time? First time! First time? First time! Drugs! Like a drug smell Like Drugs? What's that? Oooh, good!! Look at it, oh sweet, chocolate! Wow! But, smell... Terrible! So yeah, have a try! Scary? Yes....because first time Stage Two: Unanimous Abject Horror Good? Not good, not good You're making it look like torture Unbelievable I don't... Very salty Like Chocolate? NOT like Chocolate!! Finished? Finished! I don't need it Stage Three: Unanimous Dislike Broken Your face is broken? Toast + Marmite equals....YUM! Yum.....not Yum! So, on a scale from 1 to 10 (1 very bad, 10 very good), what number? ONE! Only one? Zero! 1 is very bad, 10 is very good, what number? Three Do you..you can be in the new Marmite Commercial Ah yeah! Maybe you can lie! Oh Marmite!! Good Taste!!! First time, it had a very bad taste Oh yeah, again and again then again, again, again, don't stop And I dream "Oh Marmite!!" Oh Marmite!! You'll go mental for it You'll go mental for it. Quite bloody literally. Stage Four: Sharing the Delicious Taste of Marmite Yeah! Very famous food in England Famous food? Yeah this very popular English food If you eat this Marmite off a spoon it's a symbol of friendship between Japan and the UK Ah yeah, Vitamin B Healthy food! More than that! Yeah this is friendship, Japanese/British relations! For England!!! See, you like it! Good Japanese Britsh relations This is a very important day Stage Five: Mild Insanity and Revenge To the Mario theme-tune Just Japanese-style, tastes so good This could be a clever trick Good taste!! Lemon! Lemon!! Oh for fuck's sake You bastard! Soy sauce and Wasabi and mix Fucking..oooh Thanks to everyone who took part Let's open! Nice smell! Marmite Smell!!