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  • When you look, "Oh sweet, Chocolate?"

  • Wow!!

  • But...smell..

  • Terrible!!

  • What an incredible review

  • Since the beginning of time

  • which was about 2 years ago

  • Literally everyone has been asking me what do Japanese People think about Marmite

  • For those of you unfamiliar with Marmite

  • it's a popular British food, well-known to polarize opinions

  • People either tend to love it or hate it

  • due to its very distinctive acquired taste

  • And that's because it's made from Yeast Extract

  • a by-product of brewing beer

  • Which sounds promising because it has the word "beer" in it

  • until you look at what it actually looks like

  • Some sort of Brown PVA Glue

  • And it smells like.....the definition of awful

  • But! when spread on things like toast or put in sandwiches

  • in small amounts it is quite bearable

  • Bearable to the point of being pleasant

  • And because it is quite salty and in many ways a bit like soy sauce

  • I thought it might be quite popular in Japan

  • So after I was able to get hold of some, curiosity got the better of me and I finally went out

  • to see what some Japanese friends made of it

  • Not only boosting relations between UK and Japan in the process

  • but also inventing a whole new dish altogether

  • and one that was of questionable quality

  • And when i look back at the whole thing it seems like it seems to go through 5 stages

  • Stage One: Confusion

  • Marmite?

  • Have you ever heard of Marmite before?

  • I've never!

  • Really? it's a very famous British food

  • Chocolate?

  • It's like Chocolate

  • Have you ever heard of Marmite?

  • No, first time

  • First time?

  • First time!

  • First time?

  • First time!

  • Drugs!

  • Like a drug smell

  • Like Drugs?

  • What's that?

  • Oooh, good!!

  • Look at it, oh sweet, chocolate!

  • Wow!

  • But, smell...

  • Terrible!

  • So yeah, have a try!

  • Scary?

  • Yes....because first time

  • Stage Two: Unanimous Abject Horror

  • Good?

  • Not good, not good

  • You're making it look like torture

  • Unbelievable

  • I don't...

  • Very salty

  • Like Chocolate?

  • NOT like Chocolate!!

  • Finished?

  • Finished!

  • I don't need it

  • Stage Three: Unanimous Dislike

  • Broken

  • Your face is broken?

  • Toast + Marmite equals....YUM!

  • Yum.....not Yum!

  • So, on a scale from 1 to 10 (1 very bad, 10 very good), what number?

  • ONE!

  • Only one?

  • Zero!

  • 1 is very bad, 10 is very good, what number?

  • Three

  • Do you..you can be in the new Marmite Commercial

  • Ah yeah!

  • Maybe you can lie!

  • Oh Marmite!!

  • Good Taste!!!

  • First time, it had a very bad taste

  • Oh yeah, again and again

  • then again, again, again, don't stop

  • And I dream "Oh Marmite!!"

  • Oh Marmite!!

  • You'll go mental for it

  • You'll go mental for it. Quite bloody literally.

  • Stage Four: Sharing the Delicious Taste of Marmite

  • Yeah! Very famous food in England

  • Famous food?

  • Yeah this very popular English food

  • If you eat this Marmite off a spoon

  • it's a symbol of friendship between Japan and the UK

  • Ah yeah, Vitamin B

  • Healthy food!

  • More than that!

  • Yeah this is friendship, Japanese/British relations!

  • For England!!!

  • See, you like it!

  • Good Japanese Britsh relations

  • This is a very important day

  • Stage Five: Mild Insanity and Revenge

  • To the Mario theme-tune

  • Just Japanese-style, tastes so good

  • This could be a clever trick

  • Good taste!!

  • Lemon! Lemon!!

  • Oh for fuck's sake

  • You bastard!

  • Soy sauce and Wasabi and mix

  • Fucking..oooh

  • Thanks to everyone who took part

  • Let's open!

  • Nice smell!

  • Marmite Smell!!

When you look, "Oh sweet, Chocolate?"

Subtitles and vocabulary

B1 INT UK marmite chocolate smell taste japanese stage

Japanese People React to Marmite

  • 1799 13
    Yummy Japan   posted on 2015/10/16
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