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  • What's one woman gonna do with all this powder?

  • Hey, it’s Marie Forleo and you are watching MarieTV, the place to be to create a business

  • and a life that you love. And this is Q&A Tuesday. Today’s question comes from Donna

  • and Donna writes: "Hi Marie. Like others I binged on MarieTV

  • when I first found it. Loved the content and the humor. Thank you. Although I’m not currently

  • an entrepreneur, I’m proud to be working in my family’s business. So my question

  • is not on entrepreneurship, but intrapreneurship. My family’s company is very successful,

  • always growing, but the way we operate is old school. Computer systems are outdated

  • and the company’s culture reflects the attitudes of older generations. Things are changing though.

  • Were hiring more millennials, creative marketing is becoming a lot more essential,

  • and opportunities for sustainable business practices are presenting themselves. What

  • kind of advice would you give to an intrapreneur, or someone who works within a company, who

  • wants to turn his or her ideas into reality? I’d love to start a social responsibility

  • program or figure out ways to reduce waste within the business. Though I think these

  • changes are gonna be super important in the future, not everybody sees them as a priority

  • right now. How can you go about changing a company culture when youre not the one

  • calling the shots? Thanks, Donna.”

  • Donna, this is a fantastic question. Starting and running your own business is not the only

  • way to create change in this world. And I think weve all been hearing that phrase,

  • intrapreneur, a lot more lately. And that’s because it’s vital that each of us brings

  • that proactive, leadership spirit to everything that we do. So I’ve got 5 steps thatll

  • help you and give you the best chance to get your ideas heard and implemented. And to make

  • sure that you remember them, were gonna do something called a little Kanye karaoke.

  • Step one is be a goal digger.

  • First you need to do some goal digginand pinpoint exactly what your company is trying

  • to achieve. Here’s why. It’s really hard to influence change from within an organization

  • unless you understand the current and future goals of that organization. So find out: what

  • are they trying to achieve over the next 12, 24, 36 months? What’s the company’s number

  • one priority? What’s their number two priority? And so on.

  • Step number two is you wanna pick one idea that makes them harder, better, faster, stronger.

  • You have a lot of ideas like social responsibility and reducing waste and updating your technology.

  • But which one could help the company reach one of their top priorities the fastest? So

  • now that you know their goals, it’s all about figuring out how you can align what

  • you want with what they want. Right? Make sense? So this next step is really gonna help

  • you sell them on it.

  • Step number three is write a power proposal. So now that you know your idea and how it

  • aligns with the company’s goals, youve got to whip up a little proposal to present

  • to the head honchos. This should help.

  • First start with your idea, the problem it solves, and how it supports the company reaching

  • its goals. Then bullet out the big benefits, so increased profit or revenue, savings. Remember

  • saving money is like making money. Maybe it’s productivity or employee retention, PR opportunities,

  • or whatever you feel could be the most important benefits of this idea. Include highlights

  • from any research youve done, so stats, impact studies, examples from other companies.

  • This can be the muscle behind your passion. And an action plan. Include what itll take

  • to make this idea come to life. Think about money, time, resources, staff approval, etcetera.

  • Show the next steps and, of course, include that youll spearhead this and see it through.

  • You don't want to approach them and say, “Here’s a great idea, now you go do it,” because

  • that leaves them holding the bag.

  • These are all the things that can make me say yes when someone comes to me with an idea

  • within my company. So do your best to keep it short and sweet and ideally if you can,

  • make it all on one page.

  • Step number four, turn up the lights. Hit it.

  • Once youve got this proposal, turn up the lights for the meeting. Really set a positive

  • stage. And that means highlighting what your company is already doing great. Realize that

  • change is hard and nobody wants some youngincoming in and saying, “Here’s all the

  • things that were doing wrong,” and, “Y’all are dinosaurs and you need to change.” Not

  • a great persuasion technique. So listen to Ri-Ri, turn up the lights, and get everyone

  • present to what the company is already doing great. Do you have amazing customer service?

  • Do you have awesome profit margins? I don't know what it is, but focus on it and it'll

  • help people be a lot more receptive to your ideas.

  • Step number five is throw your hands up in the sky. Hit it.

  • When you do make your pitch, do it with your full enthusiasm, with your whole heart, and,

  • remember, at the end of the day you just have to detach and throw your hands up in the sky.

  • You know why? Because whether an intrapreneur or an entrepreneur, not every idea gets brought

  • to fruition. Not everything gets a green light. But that doesn't mean you should stop sharing

  • your ideas. Keep going and one of them will work. You have to keep a positive attitude

  • and you have to say “I go for mine, I got to shine, I’mma throw my hands

  • up in the sky.” Right? Just do what Kanye does. And if anyone questions you or says,

  • Who do you think you are to propose this?” remember this tweetable. Of course, courtesy

  • of Kanye.

  • I’m a creative genius and there’s no other way to word it.

  • So there you have it Donna. 5 steps to create meaningful change in your company’s culture.

  • Let us know how it goes. Now I would love to hear from you. Have you ever created change

  • from within an organization? What worked and what didn't? On the other hand, if youre

  • an entrepreneur and you have your own intrapreneurs whove inspired change, give us some lessons

  • from the field. We’d love to hear about it.

  • Now, as always, the best discussions happen after the episode over at MarieForleo.com,

  • so go there and leave a comment now.

  • Did you like this video? (Uh-hah, honey) Then you should subscribe to our channel and, of course, share it with

  • all of your friends. And if you want even more fantastic resources to create a business

  • and life that you love, plus some personal insights from me that I only get to talk about

  • in email, come on over to MarieForleo.com and sign up for email updates.

  • Stay on your game and keep going for your dreams because the world needs that special

  • gift that only you have. Thank you so much for watching and well catch you next time on MarieTV.

What's one woman gonna do with all this powder?

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5 Keys To Change Your Company Culture From The Inside Out

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    Adam Huang posted on 2015/11/14
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