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  • I'm McKenna Pope. I'm 14 years old,

  • and when I was 13, I convinced

  • one of the largest toy companies,

  • toymakers, in the world, Hasbro,

  • to change the way that they marketed

  • one of their most best-selling products.

  • So allow me to tell you about it.

  • So I have a brother, Gavin.

  • When this whole shebang happened, he was four.

  • He loved to cook.

  • He was always getting ingredients out of the fridge

  • and mixing them into these, needless to say,

  • uneatable concoctions,

  • or making invisible macaroni and cheese.

  • He wanted to be a chef really badly.

  • And so what better gift for a kid who wanted to be a chef

  • than an Easy-Bake Oven. Right?

  • I mean, we all had those when we were little.

  • And he wanted one so badly.

  • But then he started to realize something.

  • In the commercials, and on the boxes for the Easy-Bake Ovens,

  • Hasbro marketed them specifically to girls.

  • And the way that they did this

  • was they would only feature girls on the boxes or in the commercials,

  • and there would be flowery prints all over the ovens

  • and it would be in bright pink and purple,

  • very gender-specific colors to females, right?

  • So it kind of was sending a message

  • that only girls are supposed to cook; boys aren't.

  • And this discouraged my brother a lot.

  • He thought that he wasn't supposed to want to be a chef,

  • because that was something that girls did.

  • Girls cooked; boys didn't,

  • or so was the message that Hasbro was sending.

  • And this got me thinking,

  • God, I wish there was a way that I could change this,

  • that could I have my voice heard by Hasbro

  • so I could ask them and tell them

  • what they were doing wrong

  • and ask them to change it.

  • And that got me thinking about a website

  • that I had learned about a few months prior

  • called Change.org.

  • Change.org is an online petition-sharing platform

  • where you can create a petition and share it

  • across all of these social media networks,

  • through Facebook, through Twitter,

  • through YouTube, through Reddit, through Tumblr,

  • through whatever you can think of.

  • And so I created a petition

  • along with the YouTube video that I added to the petition

  • basically asking Hasbro

  • to change the way that they marketed it,

  • in featuring boys in the commercials, on the boxes,

  • and most of all creating them

  • in less gender-specific colors.

  • So this petition started to take off --

  • humongously fast, you have no idea.

  • I was getting interviewed by all these national news outlets

  • and press outlets, and it was amazing.

  • In three weeks, maybe three and a half,

  • I had 46,000 signatures on this petition.

  • (Applause)

  • Thank you.

  • So, needless to say, it was crazy.

  • Eventually, Hasbro themselves invited me to their headquarters

  • so they could go and unveil

  • their new Easy-Bake Oven product to me

  • in black, silver and blue.

  • It was literally one of the best moments of my life.

  • It was like "Willy Wonka and the Chocolate Factory."

  • That thing was amazing.

  • What I didn't realize at the time, however,

  • was that I had become an activist,

  • I could change something,

  • that even as a kid, or maybe even especially as a kid,

  • my voice mattered, and your voice matters too.

  • I want to let you know it's not going to be easy,

  • and it wasn't easy for me,

  • because I faced a lot of obstacles.

  • People online, and sometimes even in real life,

  • were disrespectful to me and my family,

  • and talked about how the whole thing was a waste of time,

  • and it really discouraged me.

  • And actually, I have some examples, because what's better revenge

  • than displaying their idiocy?

  • So, let's see.

  • From user name Liquidsore29 --

  • interesting user names we have here

  • "Disgusting liberal moms making their sons gay."

  • Liquidsore29, really? Really? Okay.

  • How about from Whiteboy77AGS:

  • "People always need something to (female dog) about."

  • From Jeffrey Gutierrez:

  • "OMG, shut up. You just want money and attention."

  • So it was comments like these

  • that really discouraged me from wanting to make change in the future

  • because I thought, people don't care,

  • people think it's a waste of time,

  • and people are going to be disrespectful to me and my family.

  • It hurt me, and it made me think,

  • what's the point of making change in the future?

  • But then I started to realize something.

  • Haters gonna hate.

  • Come on, say it with me. One, two, three:

  • Haters gonna hate.

  • So let your haters hate,

  • you know what, and make your change,

  • because I know you can.

  • I look out into this crowd,

  • and I see 400 people

  • who came out because they wanted to know how they could make a change,

  • and I know that you can, and all of you watching at home can too

  • because you have so much that you can do and that you believe in,

  • and you can trade it across all these social media,

  • through Facebook, through Twitter, through YouTube, through Reddit, through Tumblr,

  • through whatever else you can think of.

  • And you can make that change.

  • You can take what you believe in

  • and turn it into a cause and change it.

  • And that spark that you've been hearing about all day today,

  • you can use that spark that you have within you

  • and turn it into a fire.

  • Thank you.

  • (Applause)

I'm McKenna Pope. I'm 14 years old,

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B1 US TED petition marketed discouraged bake chef

【TED】McKenna Pope: Want to be an activist? Start with your toys (McKenna Pope: Want to be an activist? Start with your toys)

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    CUChou posted on 2015/09/29
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