Subtitles section Play video Print subtitles In a harsh economic landscape, start-ups are struggling. But prepared to take a punt on a new partnership, one man with the bottle to start a business from scratch. Ready to do battle for his backing, 16 ambitious entrepreneurs. I'm a great of my generation. I'm an innovator and leader in business. I take inspiration from Napoleon. I am here to conquer. I'm half machine. I can process things at a speed that is out of this world. Some people might come to this process with a game plan. I just feel my effortless superiority will take me all the way. At stake, a £250,000 investment. I'm an old head on young shoulders. I believe that I'm the new breed of businessman that this process requires. I have run successful businesses. I can generate profit. I'm business perfection personified. I have energy like a Duracell bunny, the sex appeal of Jessica Rabbit and a brain like Einstein. Hard-nosed and hungry. Only one can succeed. I'm prepared to fight to the death to become Lord Sugar's business partner. I will do anything to win - cheating, manipulating, I will do it. Putting his cash on the line, Lord Sugar. This process is not about a job, it's about me ploughing £250,000 into a business. This is an unbelievable opportunity. East End boy and entrepreneur... ..Lord Sugar started with nothing... ..and built an empire worth millions. I believe actions speak louder than words. For me to choose you, you've got to be brilliant. Now on the hunt for a winning idea, he's in the market for a brand-new business partner. Trust me. There are people in this room that are hungry for this deal. You'd better get your act together! But to secure his support, a punishing selection process. Get the gear! Get the gear! We're going to run like hell to sell those ukuleles. Ooh! - 16 candidates. - Come on! - Very good. Very good indeed. 12 tough weeks. Engage brain. For God bloody sake... You're talking nonsense. COW MOOS You shut up and you shut up and you talk. You've lost us money. You've lost us money and once again proved that you're an amateur. One life-changing opportunity. I mean, the basic fundamentals - counting, locations - these are elementary things. You're all a bloody waste of space. It's down to business with The Apprentice. You're fired. You're fired. I don't want to see your face any more. You're fired. Midnight. The boardroom. PHONE RINGS Yes, Lord Sugar. You can go through to the boardroom now. Good evening, ladies and gentlemen, and welcome to my boardroom. One of you is going to get the £250,000 investment in a 50/50 business with me. Now, in this climate, people like you that have the seed of a business idea find it very difficult engaging with banks and financial services. Those people, quite rightly so, will not lend you any money to start up a new business because they are looking for collateral, they're looking for assets. This is an unbelievable opportunity. I'll tell you where the collateral and the assets are for me - they're here with you. You are the collateral and you are the asset. As you can see, I've got a pile of CVs here. It's full of the usual BS. "I'll give 110%." "I'm the greatest entrepreneur since sliced bread." "Failure is not an option." "I think outside the box, inside the bleeding box." All those usual cliches. I'm sick and tired of all that bloody rubbish. I believe actions speak louder than words. It's going be actions that I'm going to judge you on. The aim of this process is to get your business plans in front of me. The tasks are there to test you and take you through every facet in business. But in the meantime, we'll have a little chat about some of your business ideas. Neil, what's your deal? My business is a unique online estate agency business. - Estate agency? - That's right. Miles, I've got a comment in here from you. You say estate agents are tossers. LAUGHTER I'd like to point out I'm not an estate agent! That's the business plan. I've come here with one objective and that's to win. That's what I'm going to do. - Jaz? - Lord Sugar. My business idea is for an online learning platform to eradicate low levels of literacy. OK. Leah? - Hello. - I understand we have a doctor in the house. Is that right? - Yeah. It could come in handy, cos I've got a bloke over there thinks he's Napoleon. - You know what happened to Napoleon, don't you? - Yes, I do. You can consider me as the Duke of Wellington in this process. Jason, you've never had a full-time job. Is that right? You've been a student the whole of your life. I've been studying the whole of my life. Study Greek mythology, is that right? Greek modern history, in fact. Quite appropriate, Jason, as a hero of the Greeks. He was the one that went off to get the Golden Fleece? - Indeed he did. - Well, the Golden Fleece here is the £250,000. - I hope to live up to my mythological namesake. - OK. Let's move on. Let me tell you about the first task. I've got you two shipping containers in the port of Tilbury in Essex. They are full of imported products. You lot are going to be working through the night. You have to start selling to the various trades that open up in this great metropolis of London and other trades that start to open up as the day goes by. By four o'clock, all bets are off. It's finished. The team that sells the most amount of goods will win and the team that loses, one of you will be fired. Here's a curveball I'm going to send you right now. - Ladies, who's going to be the project manager on this task? - I am. Very brave. Very brave indeed. I'm just really enthusiastic. I'm good at motivating people. You're on. Gentlemen? I'll do it. - Really? - If someone else wants to volunteer and they've got the fire and the drive... - Do it. - OK. All right, Jason. Karren, of course, needs no introduction to you. And neither does Nick. They will be reporting to me everything that goes on. They do not miss a trick. Right. Everything clear? ALL: Yes, Lord Sugar. I'll see you back in this boardroom at five o'clock. Off you go. One night and one day to shift a container-load of stock. First for both teams, get to know their managers. Jason. ALL TALK AT ONCE My intelligence is like a machete in the jungle. It's just going to take one swipe and I'll be through. The reason why I didn't take project manager? I thought you had some real balls to do that. - What do you do? - I do a bit of this and a bit of that. I had my hand up before I'd realised I'd volunteered. I love being in charge and telling people what to do. It's my idea of heaven. I'm not looking to boss people around, although I will do that. I'm only bossy if I'm right, which is a lot of the time. If you're in my way and you're an idiot, you will be moved aside. Next, who's who and what they do. I've got a consumer electronics business, a cake shop and a baking website. - Wow! Successful, independent lady over here. - Absolutely. I've got 14 years' sales experience. I've got 14 years of a proven track record. I'm from Wales. I am indeed. I'm from Cardiff, yes. I started my first company when I was 19 years old from a garage in the Welsh valleys. I'm moving on to bigger and better things. Has anyone ever said you look like anyone? I sometimes get Freddie Mercury. - Dracula? - Dracula?! Thank you. Introductions over, both teams need a name. How about something explosive? How about Asteroid? - Asteroid? - It's not girlie either. - Alchemy? - I'm not going to lie. I have no idea what that means. It reminds me of chemistry. I thought of Evolve, because we evolve together as a team. - I like Evolve. - Done. Boom. Move on. - Endeavour. - To try... I'd go with Endeavour. We keep it simple. - Endeavour. I like it. - We all definitely want to win. But it's not always going to happen. 2.15am. Essex. The port of Tilbury. I've lived in London most of my life. I've never gone down the docks before. Destination for up to 1,500 containers a day, tonight two will be opened. Oh, my gosh, it's so exciting! I wonder what's in the container? One for each team, stacked with identical imports. Exciting! It's like going into Aladdin's cave. Oooh! Oh! From novelties with niche markets... They're Chinese waving cats. No, they're lucky charms. ..to bog-standard commodities. - Toilet rolls. - Bog roll. - 43 cases of water. - Water will go. These jackets are amazing. They'll sell. - OK, girls. Are we ready? ALL: - Yeah. First task for the teams - take stock of what they've got. - Water. - Yeah. - Toilet rolls. Cat litter. Bubble wrap. Leather jackets. Mugs with Union Jacks on - and china cats. - Cool. Next, a lesson in leadership from education entrepreneur Jaz. As team leader, what do you expect from me? Can I ask that question? What are you expecting? - Delegation. - Delegation. Clear direction. - To listen to us as well. - Listen. If I promise to do that for you, can you tell me what I can expect from you? Jaz has been giving us lots of motivational speeches, high energy, lots of enthusiasm. - Well done, team Evolve! Wooh! ALL: - Thank you! There is an element of patronising us but she is a teacher and it definitely shows. Well done on the name, Evolve. Let's evolve! I did identify that you'd be good at leading a sub team. - If you're happy with that. - Yeah. Quiet, quiet, quiet. People... I keep getting drowned out... Endeavouring to lead the boys... - Guys, guys, guys... - Jason, you need to control this as a project manager. So listen. ..project manager Jason. - Toilet roll. - I like that. It might be an easy sale. - I think you're right. - Ten jackets... Is this a good product? - What's the cat litter? - That'll sell, won't it? So... Thoughts to yourselves. Thoughts to yourselves. The boys are a vocal group. They are very strong characters. I feel for Jason. ALL TALK AT ONCE Guys, guys, guys. Guys... It's going to be a very, very long night. Can you appoint a leader of this team?