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  • Hi everybody! My name is Matt and I’m the Social Media Manager here at Volusion. Welcome

  • to Two Minute Tuesdays, where we give you two minutes of ecommerce advice to bolster

  • your online success. Throughout the course of the Two Minute Tuesdays

  • weve recorded, weve talked about a lot of things that you should be doing for your

  • ecommerce site, but weve yet to truly focus on activities that you shouldn’t do. With

  • that in mind, today I present you five major don’t of building your very own online store.

  • First off, don’t start anything without a plan. Whenever youre building your ecommerce

  • site, you need to make sure that you have milestones in place, that your objectives

  • are established and that youve hammered down metrics to see measure how youre doing.

  • In other words, go in with a solid business planitll keep you on track for the

  • long haul. Next, don’t forget about design and branding

  • every step of the way. You need to know what your site is going to look like, or at least

  • have a general idea, and you should know what your brand will represent. This vision will

  • help with decisions later on, such as button colors, what your product photos should look

  • like and what the tone of your copy will be, so make sure youre considering these factors

  • from the start. Thirdly, don’t skimp on the details. While

  • you might think some decisions are irrelevant at first, these details can cost you down

  • the road. Say, for example, that youre looking at merchant providers and one option

  • charges just .01% higher of a rate. While this doesn’t some like much, when youre

  • making millions on your ecommerce site, that can cost you a lot of money in the future.

  • Fourthly, don’t expect sales overnight. Yes, launching your website is a very exciting

  • process, and youre going to feel good about yourself once you finish. However, when you

  • don’t see sales coming in immediately, you can set yourself up for disappointment. You

  • have to remember that there are millions of websites out there, many of which are selling

  • the same products as you, so you need to know that it’s important to invest time and money

  • into marketing. These investments will help make sure that traffic is coming and sales

  • are going through. Don’t expect sales overnight and youll be in good shape.

  • Last, but not least, don’t try to do everything at once. There are a lot of decisions to make

  • and a lot of actions to take when opening your online store, so set small milestones

  • likeToday, I’m going to put together five product pages,” orToday, I’m

  • going to launch my home page.” Make sure that you celebrate those victories and you

  • keep yourself on a manageable timetable to keep your sanity and your online business

  • moving. Hopefully these five donts will keep you

  • on the right track to getting your ecommerce site up and running successfully.

  • If you have any questions were always happy to help. Just leave me a question in the comments

  • box below and I’ll be happy to get back with you. From me to you, happy selling!

Hi everybody! My name is Matt and I’m the Social Media Manager here at Volusion. Welcome

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The 5 Major Don'ts of Building an Ecommerce Site | Two Minute Tuesdays

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    VoiceTube posted on 2015/06/09
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