Subtitles section Play video
-
Let's face it.
-
Condoms are a bit of downer.
-
So how do we convince guys to put it on?
-
And make Durex the favorite choice.
-
When you're a 21-year-old stud, what might be the best reason to put it on?
-
I'm pregnant.
-
To be honest, guys don't really care that much about sexually transmitted diseases.
-
But babies, they just won't disappear with a visit to the doctor.
-
So, we thought let's simulate the experience of having a newborn.
-
And give you a taste of what it really feels like.
-
We created a mobile application where you can knock-up a friend's phone.
-
Download and install the application.
-
Find a phone to mate and gently rub the two phones against each other.
-
And there you go.
-
The baby will require your utmost attention.
-
Feed it, tickling, wobble, bobble or huggle it.
-
Use every trick in the book to make it stop crying.
-
Every time you close the application, you will be reminded use Durex.
-
With Facebook connect, the world will know you've become a dad.
-
Invitation for baby events will start popping up on your profile.
-
On Durex condom packages we place QR task that link to a Durex baby-anti knock-up application.
-
Download it, and you'll baby free.
-
At least until the real magic happens.