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Rob: Hello, I'm Rob. Welcome to 6 Minute English. With me today is Neil. Hello, Neil.
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Neil: Hello Rob!
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Rob: In this programme we're going to be talking about coffee.
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Neil: Coffee? I've actually got one here in front of me, Rob.
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Rob: What kind of coffee are you drinking?
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Neil: It's a skinny latte. And what's that you got?
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Rob: I've gone for a flat white today. Mmm. That tastes good.
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Neil: Looks good too! The market for the world's
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most popular drink has come a long way since the days of instant coffee, when we just added
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boiling water to some brown powder.
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Rob: Yes, that's very true, Neil. After that came
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the giants like Starbucks and Costa Coffee who made coffee drinking trendy and a lifestyle statement.
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People are far more aware of what they're drinking these days.
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Neil: But Rob, I don't think we should forget what
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lies behind the coffee we enjoy every day. It's a hugely complicated business.
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Rob: Yes, it's the second biggest commodity in the world, after oil.
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That means the price of coffee is changing every day, every hour even,
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as traders speculate about the price.
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Neil: It means farmers in countries like Ethiopia,
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Costa Rica and Brazil are dependent on the deals that are made in commodity markets thousands of miles from their farms.
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It makes them extremely vulnerable.
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Rob: Let's listen to food journalist Sheila Dillon
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as she explains the impact of coffee markets on local growers. She uses an expression that means "has a big effect".
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Can you tell me what it is?
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Sheila Dillon: What happens in the coffee markets makes waves around the globe.
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Entire national economies depend on the price of coffee. It's the key
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to whether individual farmers can provide for their families, face unemployment and
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ultimately whether whole communities stay on the land or trek to the cities.
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Neil: She said "makes waves". This means "have a big effect".
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Rob: She also used the expression "provide for"
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their families. This means the farmer's family have enough income to live comfortably.
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Good. Right. So what about our quiz question today? Neil, do you know many cups of coffee
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are drunk worldwide each year? Is it:
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a) 38 billion b) 400 billion
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c) 950 billion
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Neil: Well, it's going to be a huge number, of course.
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But I still think I'll go for the lowest figure, which is 38 billion.
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Rob: Well, we'll see if you got the right answer at the end of the programme.
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Neil: Now, the price of coffee has soared ─ that
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means gone up quickly ─ in recent years, Rob. Surely that's good for everyone involved
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in the business? I believe the profit margins for coffee are among the highest in the world.
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I can't see what all the fuss is about.
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Rob: Well, Neil, just because the price is high,
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it doesn't mean that everyone benefits. It all depends on how the profits are distributed.
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You see there are countless transactions between the grower and the drinker. A grower can have
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a really good crop, but the amount he makes stays the same ─ or can even fall.
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Neil: Mmm, I see the problem. I expect most of the
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profits go to the commodity traders and very little to the individual growers of the bean.
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It sounds like the growers have no control. That's what happens in other agricultural sectors.
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Rob: I'm afraid so. Of course, some people are
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trying to distribute the profits more widely and they have been having some success.
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Neil: Yes, I heard about some small-scale projects
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where the company takes charge of the whole process from field to shop.
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Rob: Yes, these organisations tend to farm organically.
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This is very labour intensive ─ that means a lot of people are employed ─ and it creates
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a lot of jobs for people within the local community. In this way they are not victims
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of market fluctuations. Let's listen to Leo Virmani, who runs a small plantation like
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this in Costa Rica. What's the verb he uses for putting the coffee in a box before selling it?
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Leo Virmani: For our plantation, the approach we have is
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to go through every step of the way - every step of the process - so that we grow it,
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we pick it, and we process it in the mill. Then eventually we'll roast it, we'll package it, and we'll sell it
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as the small plantation we are. And that would allow us to stay or
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be profitable at the end of the day.
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Neil: So, he used the verb "package", which means
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"put a product in a packet or box before selling" it.
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Rob: And he said his community can stay "profitable"
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─ this means they can always maintain profits ─ or make money.
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Neil: Well, it's good to know that small growers
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can live reasonably comfortably despite what the world markets are doing. The next time
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I grab a takeaway coffee I'll try to remember all the politics involved in the production
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process.
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Rob: Yes, me too. So, shall we have the answer
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to the quiz question now?
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Neil: Yes. You asked me how many cups of coffee
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are drunk worldwide each year ─ 38 billion, 400 billion or 950 billion.
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And I guessed 38 billion.
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Rob: I'm afraid you're wrong ─ the answer is
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actually 400 billion.
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Neil: That's incredible.
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Rob: Yes, it is an extraordinary statistic. Well,
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we're almost out of time. So, let's remind ourselves of some of the words we've said today, Neil.
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Neil: commodity, speculate, fluctuations, vulnerable, makes waves, provides for, labour intensive ,package, profitable
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Rob: Well, that's it for today. Do visit bbclearningenglish.com
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to find more 6 Minute English programmes. Until next time. Goodbye!
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Neil: Bye!