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  • I want you to imagine

  • what a breakthrough this was

  • for women who were victims of violence

  • in the 1980s.

  • They would come into the emergency room

  • with what the police would call "a lovers' quarrel,"

  • and I would see a woman who was beaten,

  • I would see a broken nose and a fractured wrist

  • and swollen eyes.

  • And as activists, we would take our Polaroid camera,

  • we would take her picture,

  • we would wait 90 seconds,

  • and we would give her the photograph.

  • And she would then have

  • the evidence she needed to go to court.

  • We were making what was invisible visible.

  • I've been doing this for 30 years.

  • I've been part of a social movement

  • that has been working on ending

  • violence against women and children.

  • And for all those years,

  • I've had an absolutely passionate

  • and sometimes not popular belief

  • that this violence is not inevitable,

  • that it is learned, and if it's learned,

  • it can be un-learned, and it can be prevented.

  • (Applause)

  • Why do I believe this?

  • Because it's true.

  • It is absolutely true.

  • Between 1993 and 2010,

  • domestic violence among adult women

  • in the United States

  • has gone down by 64 percent,

  • and that is great news.

  • (Applause)

  • Sixty-four percent. Now, how did we get there?

  • Our eyes were wide open.

  • Thirty years ago, women were beaten,

  • they were stalked, they were raped,

  • and no one talked about it.

  • There was no justice.

  • And as an activist, that was not good enough.

  • And so step one on this journey

  • is we organized,

  • and we created this extraordinary

  • underground network of amazing women

  • who opened shelters,

  • and if they didn't open a shelter,

  • they opened their home

  • so that women and children could be safe.

  • And you know what else we did?

  • We had bake sales, we had car washes,

  • and we did everything we could do to fundraise,

  • and then at one point we said,

  • you know, it's time that we went

  • to the federal government

  • and asked them to pay for these

  • extraordinary services that are saving people's lives.

  • Right? (Applause)

  • And so, step number two,

  • we knew we needed to change the laws.

  • And so we went to Washington,

  • and we lobbied for the first piece of legislation.

  • And I remember walking through the halls

  • of the U.S. Capitol,

  • and I was in my 30s, and my life had purpose,

  • and I couldn't imagine

  • that anybody would ever challenge

  • this important piece of legislation.

  • I was probably 30 and naive.

  • But I heard about a congressman

  • who had a very, very different point of view.

  • Do you know what he called

  • this important piece of legislation?

  • He called it the Take the Fun Out of Marriage Act.

  • The Take the Fun Out of Marriage Act.

  • Ladies and gentlemen, that was in 1984

  • in the United States, and I wish I had Twitter.

  • (Laughter)

  • Ten years later, after lots of hard work,

  • we finally passed the Violence Against Women Act,

  • which is a life-changing act

  • that has saved so many lives. (Applause)

  • Thank you.

  • I was proud to be part of that work,

  • and it changed the laws

  • and it put millions of dollars into local communities.

  • And you know what else it did? It collected data.

  • And I have to tell you, I'm passionate about data.

  • In fact, I am a data nerd.

  • I'm sure there are a lot of data nerds here.

  • I am a data nerd,

  • and the reason for that is I want to make sure

  • that if we spend a dollar, that the program works,

  • and if it doesn't work, we should change the plan.

  • And I also want to say one other thing:

  • We are not going to solve this problem

  • by building more jails

  • or by even building more shelters.

  • It is about economic empowerment for women,

  • it is about healing kids who are hurt,

  • and it is about prevention with a capital P.

  • And so, step number three on this journey:

  • We know, if we're going to keep making this progress,

  • we're going to have to turn up the volume,

  • we're going to have to increase the visibility,

  • and we're going to have to engage the public.

  • And so knowing that, we went to the Advertising Council,

  • and we asked them to help us

  • build a public education campaign.

  • And we looked around the world to Canada

  • and Australia and Brazil and parts of Africa,

  • and we took this knowledge

  • and we built the first national

  • public education campaign

  • called There's No Excuse for Domestic Violence.

  • Take a look at one of our spots.

  • (Video) Man: Where's dinner?

  • Woman: Well, I thought you'd be home a couple hours ago, and I put everything away, so

  • Man: What is this? Pizza. Woman: If you had just called me, I would have known

  • Man: Dinner? Dinner ready is a pizza? Woman: Honey, please don't be so loud.

  • Please don't—Let go of me!

  • Man: Get in the kitchen! Woman: No! Help!

  • Man: You want to see what hurts? (Slaps woman)

  • That's what hurts! That's what hurts! (Breaking glass)

  • Woman: Help me!

  • ["Children have to sit by and watch. What's your excuse?"]

  • Esta Soler: As we were in the process

  • of releasing this campaign,

  • O.J. Simpson was arrested

  • for the murder of his wife and her friend.

  • We learned that he had a long history

  • of domestic violence.

  • The media became fixated.

  • The story of domestic violence

  • went from the back page,

  • but actually from the no-page, to the front page.

  • Our ads blanketed the airwaves,

  • and women, for the first time,

  • started to tell their stories.

  • Movements are about moments,

  • and we seized this moment.

  • And let me just put this in context.

  • Before 1980, do you have any idea

  • how many articles were in The New York Times

  • on domestic violence?

  • I'll tell you: 158.

  • And in the 2000s, over 7,000.

  • We were obviously making a difference.

  • But we were still missing a critical element.

  • So, step four: We needed to engage men.

  • We couldn't solve this problem

  • with 50 percent of the population on the sidelines.

  • And I already told you I'm a data nerd.

  • National polling told us that men felt indicted

  • and not invited into this conversation.

  • So we wondered, how can we include men?

  • How can we get men to talk about

  • violence against women and girls?

  • And a male friend of mine pulled me aside

  • and he said, "You want men to talk about violence

  • against women and girls. Men don't talk."

  • (Laughter)

  • I apologize to the men in the audience.

  • I know you do.

  • But he said, "Do you know what they do do?

  • They do talk to their kids.

  • They talk to their kids as parents, as coaches."

  • And that's what we did.

  • We met men where they were at

  • and we built a program.

  • And then we had this one event

  • that stays in my heart forever

  • where a basketball coach

  • was talking to a room filled with male athletes

  • and men from all walks of life.

  • And he was talking about the importance

  • of coaching boys into men

  • and changing the culture of the locker room

  • and giving men the tools to have healthy relationships.

  • And all of a sudden, he looked at the back of the room,

  • and he saw his daughter,

  • and he called out his daughter's name, Michaela,

  • and he said, "Michaela, come up here."

  • And she's nine years old, and she was kind of shy,

  • and she got up there,

  • and he said, "Sit down next to me."

  • She sat right down next to him.

  • He gave her this big hug, and he said,

  • "People ask me why I do this work.

  • I do this work because I'm her dad,

  • and I don't want anyone ever to hurt her."

  • And as a parent, I get it.

  • I get it,

  • knowing that there are so many sexual assaults

  • on college campuses

  • that are so widespread and so under-reported.

  • We've done a lot for adult women.

  • We've got to do a better job for our kids.

  • We just do. We have to. (Applause)

  • We've come a long way

  • since the days of the Polaroid.

  • Technology has been our friend.

  • The mobile phone is a global game changer

  • for the empowerment of women,

  • and Facebook and Twitter and Google and YouTube

  • and all the social media helps us organize

  • and tell our story in a powerful way.

  • And so those of you in this audience

  • who have helped build those applications

  • and those platforms, as an organizer,

  • I say, thank you very much.

  • Really. I clap for you.

  • (Applause)

  • I'm the daughter of a man

  • who joined one club in his life,

  • the Optimist Club.

  • You can't make that one up.

  • And it is his spirit and his optimism

  • that is in my DNA.

  • I have been doing this work

  • for over 30 years,

  • and I am convinced, now more than ever,

  • in the capacity of human beings to change.

  • I believe we can bend the arc of human history

  • toward compassion and equality,

  • and I also fundamentally believe

  • and passionately believe

  • that this violence does not have to be part

  • of the human condition.

  • And I ask you, stand with us

  • as we create futures without violence

  • for women and girls and men and boys everywhere.

  • Thank you very much.

  • (Applause)

I want you to imagine

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B1 US TED violence domestic violence domestic applause woman

【TED】Esta Soler: How we turned the tide on domestic violence (Hint: the Polaroid helped) (Esta Soler: How we turned the tide on domestic violence (Hint: the Polaroid helped))

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    CUChou posted on 2015/03/22
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