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  • Oh! sorry.

  • Just sitting in the park and enjoying a coffee.

  • In today’s episode, were going to be talking about how you can write copy using

  • a proven copywriting formula.

  • Simple Copywriting Formula Hi I’m Jesse from and

  • in this episode I’m going to be sharing with you one of the classic formula’s that’s

  • been proven time and time again that was invented almost a hundred years ago and that is the

  • AIDA Formula or the AIDA Principle. And this principle is going to help you write copy

  • faster, better, and easier than ever before.

  • AIDA Formula So what does AIDA stand for?

  • A stands for Attention I stands for Interest

  • D stands for Desire A stands for Action

  • That’s AIDA!

  • So how do we use this in copywriting?

  • A stands for Attention Well, attention, with attention what we want

  • to do is we want to write a headline that gets our reader’s attention. We also can

  • use video on your website or in your marketing to grab your visitor’s attention. We also

  • can use images either above or below our headline or video that gets our reader’s attention

  • especially nowadays when online, so many people are just scrolling through web pages not paying

  • so much attention. What we want to do is use headlines, video and also images to stop people

  • from scrolling so well have their attention.

  • I stands for Interest The second letter is I. I is for Interest.

  • How do we keep our visitor or our reader interested? The way we do that is with a strong opening,

  • an opening paragraph. And the way I typically do that is I ask questions that relate to

  • the visitor or the reader’s problems. Those questions are going to get their interest

  • because I’m talking directly to them.

  • D stands for Desire The next letter is D. D is for Desire. With

  • desire, this is where we present the solution which is your product or service to your reader’s

  • problem. Were going to talk about our product in the way of how it can solve our reader’s

  • problems. We also want to mention your USP and explain why our product is different,

  • better or superior to our competitors. So that’s D for Desire.

  • A stands for Action The final A is Action. A is for Action. We

  • want our readers, our visitors to take action. How do we do that? Well, you should throughout

  • your copy, multiple times, not just at the end, have a call to action and that is where

  • you tell them specifically what you want them to do to purchase your product or to take

  • action. So that’s something you want to have multiple times in your copy and that

  • is a fraction.

  • Addition To The AIDA Formula Now there’s one final thing that left out

  • of the formula, out of the AIDA Formula that I’d like to add and that is proof. Something

  • that is really, really useful nowadays is proof because there’s so much skepticism

  • and criticism in the world. So the way we use proof is we show why we are an authority

  • and why we should be a trusted source in selling our products and services. An easy way to

  • do that is to mention why should people listen to you, what credentials you have, what experience

  • you have, what proof can you show them that they should believe the claims youre making

  • in the sales copy. So that is P for Proof. That’s my extra addition to the AIDA Formula.

  • I hope youve enjoyed this episode. My name is Jesse Forrest from

Oh! sorry.

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A2 AU formula reader attention copywriting action proof

Simple Copywriting Formula

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    khungfc posted on 2015/01/29
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