Subtitles section Play video Print subtitles Smart phones in the bar. Yeah, A problem that affects the whole world. And how is Polar, a beer that is only sold in one state in Brazil, able to solve this world problem? Using technology against technology. All to create the ultimate solution for this problem. The Polar Cell Phone Nullifier! A beer cooler that cancels out GSM, Wifi, GPS, 3G, and 4G. How it works? One, the beer gets in the cooler. Two, it blocks every single cell phone signal within a 5-foot radius. Three, everybody is back to enjoy for real. We have spread the Polar Cell Phone Nullifier over the bars to promote the product, and then they disseminate the idea that when there is a Polar Beer on the table and friends are joined together, nothing is more important than that. Everybody liked it a lot and shared it a lot. Well, after they left the bar, of course. Over 250 million people impacted it The video that promoted the product was one of the ten most viewed ads on YouTube in Brazil. Over 5 million dollars in spontaneous media. And most importantly, people interacting with friends and not with smart phones.