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  • Get down of stairs!

  • What do you want?

  • Everybody want it

  • Ice cold beer

  • (people shouting)

  • Were trying to engage the costumer in a completely new way.

  • The way theyll never forget.

  • Good advertising should make you nervous. It should scare you.

  • All the successful brands are doing this.

  • But were taking that idea to the next level.

  • We call it, “exFEARiential”.

  • It came to us this idea and they couldn’t believe it.

  • I mean this is right where we need to be.

  • You see, fear releases adrenaline which is directly linked to memory

  • so were literally searing our brand into their minds.

  • We work with a number of clients in every sector.

  • Banking, retail, oil and gas, b2b,

  • We don’t really do flash mobs.

  • We prefer to create actual mobs.

  • Last year alone, we had 17 restraining orders, 15 lawsuits,

  • and 15% increase in overall brand awareness.

  • Fear works. It’s that simple.

  • It’s the easiest way to get attention.

  • So you just go straight down the street, Sir.

  • My baby!

  • Excuse me sir. Help me! Help me! Please!

  • We want a brand experience stays with you. Whether you won't forget

  • Please! What’s wrong? He took my baby!

  • He took my baby! He went that way!

  • It’s okay.

  • Youre in a deodorant ad.

  • There’s the camera.

  • Most some out there are completely staged.

  • Everyone knows that but not ours.

  • We use relocations, real people, even real criminals.

  • He scares me.

  • Most ads are dramatic.

  • We want them to be traumatic.

  • Youve heard about sending people in the space?

  • Were gonna do that. Only were not gonna bring him back

  • What could be more interactive? Youre woken up in the middle of the night.

  • You don’t know where you are. Bam!

  • You are in an ad. You are the ad.

  • People are not paying attention to ads anymore so our job is to

  • make them pay attention.

  • Most ads you can ignore.

  • Oursyou can’t escape.

Get down of stairs!

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B1 US ad brand baby attention won forget b2b

ExFEARiential

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    Go Tutor posted on 2014/09/03
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