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  • so your cover letter, I want you to just as much focus and energy into cover letter as you do your CV

  • even if they don't read the cover letter , initially when they comes further down the sifting process maybe they've got two interview spots left

  • and five candidates that they've shortlisted, at that stage, they will absolutely go to the cover letter

  • and use that to help make that decision. so make it count

  • so the first step is making it personal,okay?

  • I don't want you to send a cover letter out

  • that's say dear sir/ dear madam/ to whom it may concern/ dear hiring manager

  • you need to find out the person's name, okay?

  • we have the social media, we have LinkedIn, and we have Google

  • the company probably has a website and with a News page and with an about us section

  • find out even you have to pick up the phone, speak to the receptionist

  • she might not give your name however just beware some companies have no-name policies

  • but just do you absolute best to find out the name of the hiring manager

  • so step two is firstly, tell them what job you are applying for. Because lots of companies will be recruiting more than one vacancy

  • and I noticed that people do this all the time when they send me application

  • so just make it really clear what position you're applying for

  • but tell them why you picked them, okay? Don't start talking about how fabulous you are, how relevant you are.

  • okay? this is where a lot of job seekers go wrong. in my opinion if you want an employer to feel interested in you,

  • really give you the time of day

  • you need to make them feel like you are genuinely interested in them

  • you know when you just meet a mutual friend in a bar and get introduced to somebody

  • and that person just talks to you about themselves, constantly.

  • how'd you feel? You probably just wanna get away from them as quickly as possible

  • you probably feel quite negative towards that might make an excuse and

  • next the toliet and go get a drink or something, oh my phone is ringing

  • you know enough social circumstances that's how we feel as human beings, okay? that's often

  • our first way to feel about somebody like that

  • now your CV is exactly the same, okay? you're building a poll you're building a relationship with somebody

  • over a piece of paper and not to the same behavior, in same feelings

  • and can be associated with that as well

  • so tell them firstly why them, don't make employers feel that you just sent out an application to hundred people hoping something sticks even if you are doing that

  • and I got a lots of friends and family they're out of work at the moment I know

  • it's tough out there but still go to the effort to making up person feel like they are the only person

  • of the moment that you want to work for

  • even that's not the case, they probably know that's not the case but you can make them feel special

  • and don't do it by telling them that

  • they em.. they seem like a professional company or they seem like an exciting campaign

  • don't be using those words like that I think they can see through that

  • give them a real reason, go on their website, read their news pages

  • did they do the race for life of the year, did they gave off a Teenage Cancer Trust

  • what about the national charity, do you have a relationship with that charity

  • pick out something more with the the three directors, what was their background

  • did they all start as graduates and build the business from nothing

  • tell them about something and a really emotional task when you have with them okay

  • don't just say, you've been going since 1985

  • and you seem like a really and reputable secure business anything like that

  • and everyone can meet a website okay

  • pick something real and really genuine, if you want to make an impact okay

  • really make them feel special

  • okay so when you told them why you've picked them, you flattered them

  • you've got them insterest in you, you've got them on your side, now you need to tell them why

  • they should pick you, okay, this is really really important, go back to work but go back to your personal brands

  • look at the actual piece that you said you wanted to promote about yourself

  • the things that you wanted employers to perceive you as

  • and tell them about this

  • do that while you looking at the job description

  • pick the top three, two or three things with that job description

  • and tell them how you can add value to the business

  • don't tell them you will add value to the business, tell them how, give them examples

  • and if you wanna just throw in a little sneaky line from another great reference you've got to back all about it

  • feel free

  • at this stage, you need to show them how much you want it, okay

  • we all want to work with people that we feel want to be there okay

  • now even if you're using your language, just change your language

  • might even be something as simple as I would like the opportunity

  • to discuss the application, use the word love instead of like

  • I would love the opportunity, love is often and much more motive words

  • and will often open a lot more door. so if you in sales you need to find a meeting with somebody

  • love is a much more powerful word than like. But however you have to find languages that you feel really comfortable with

  • maybe you'll say something like, given the opportunity I would live and breath this well

  • really make that person feel that goodness, this person really wants it

  • there might have been times that I heard back from people that said

  • You know i said you wouldn't success, my client didnt pick you when they might say I'm really disappointed

  • and I sometimes think really?

  • because you cover letter didn't have suggest

  • to me that he would be disappointed, didn't even feel like you were really that bothered

  • so if you really want it tell them how much you really want it

  • and just to finish your CV. this is in a little story that can tell you, a couple of years, it was about five years ago

  • a gentleman applied to a job

  • and I was advertising, at the end of his cover letter, it was a pretty good cover letter

  • but the end of his cover letter he said I would just like to wish you all the best with this of equipment

  • something like that, I think it might even have said, it was years ago, I can't remember the exact ways

  • but maybe he said something Iike

  • I know the recruiting is quite a stressful time, I really hope it's going as well as you'd hoped

  • something like that, and I was like wow that is amazing

  • he doesn't even know me and he is thinking about me

  • he's applying for the job yet he's thinking about me and my feelings

  • and it blew my mind really and I just thought well we all want to hire people make our lives easier

  • that are a pleasure to be around and people that are considerate

  • and that one line told me more about him and his character, and what he would be like, if he was a part of my team

  • and almost anything else in his application

  • so really think about that

  • so follow those five steps, make them know how much you want it

  • make them feel special

  • and make sure that you remember to cut and paste it into the body of the email so they're almost forced to read it rather than just an attachment.

so your cover letter, I want you to just as much focus and energy into cover letter as you do your CV

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A2 UK cover letter letter cover application job hiring manager

5 Steps to an Incredible Cover Letter

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    Vivian Lam posted on 2014/08/06
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