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  • This is a really smart move for Hasbro.

  • They're taking an iconic brand that has been around for 70 years, and that was cemented in consumer's minds through Toy Story.

  • And they're saying, Boy, it's really powerful, but we need to make it more relevant for tomorrow so they're keeping the important components, its authenticity.

  • But they're letting kids put it together in new and fresh ways to make it more relevant.

This is a really smart move for Hasbro.

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B1 relevant toy story authenticity neutral toy potato

Mr. Potato Head goes gender neutral

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    林宜悉 posted on 2021/02/28
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