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  • the past 12 months have been tough for many brick and mortar retailers, quickening a downward spiral that was already happening before the health crisis forced non essential shops to temporarily closed.

  • But Macy's is betting on better days ahead.

  • The struggling department store chain on Tuesday gave a full year sales outlook that was at the high end of Wall Street forecasts, its banking on a return of spending during the back half of the year, when vaccine should encourage shoppers to go outdoors and spend again at the same time, it is continuing to bet that a large portion of the seismic shift online spending is here to stay.

  • Macy's optimism came on the heels of better than expected results during the holiday quarter, as stimulus checks and strong online shopping offset any drag from the health crisis.

  • And like all retailers, Macy's is expected to benefit from a White House stimulus package making its way through Congress.

  • That could include a $1400 check to households.

  • Investors who are betting Macy's will be among the strong to survive.

the past 12 months have been tough for many brick and mortar retailers, quickening a downward spiral that was already happening before the health crisis forced non essential shops to temporarily closed.

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Macy's delivers upbeat 2021 sales forecast

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    林宜悉 posted on 2021/02/25
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