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  • we may be banning Ticktock, accused by the Trump administration of being a front for the Chinese government.

  • Tick talks at business looked bleak Last July, Big Brands backed off on spending as former U.

  • S.

  • President Donald Trump Levy threats at the video sharing app popular among teens.

  • But after it became clear Joe Biden had won November's US presidential election, that all changed, corporate sponsors have raced back to tick tock, booking advertising campaigns and experimenting with new ways to reach consumers, three ad agency executives told Reuters.

  • It comes as just Last week, Biden paused legal action against the Chinese owned company in a lawsuit that could have seen the APP banned in the US Although take talks, US advertising business is estimated to be small compared with larger social platforms.

  • It said it tracked to 500% increase in advertisers running campaigns in the US over the course of 2020 signing up brands including McDonald's, Kate Spade and bows.

  • As the APP seeks to earn more money and capitalize on its large Gen Z audience, its revenue ambitions have grown and now includes selling top dollar ad packages centered around holidays or major events to celebrate Black History Month.

  • Ticktock will hold a virtual event with 500 black creators on Thursday and has invited brands to sponsor the event for $750,000 according to a Tic Tac slide deck obtained by Reuters.

  • The deck also showed that the company has asked Brands for $1.5 million to sponsor a life finale of Black History Month, featuring artists performances and special guest appearances.

we may be banning Ticktock, accused by the Trump administration of being a front for the Chinese government.

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B1 ad app history month black history sponsor trump

TikTok's U.S. ad business roars back post-Trump

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    林宜悉 posted on 2021/02/18
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