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  • BRADY FORREST: Hi.

  • I'm Brady Forrest.

  • Welcome to Ignite.

  • We're going to have a fun hour for you to cap off

  • your day here at Google IO.

  • It's going to be unlike any other session that you were

  • in, in that is not heavily scripted.

  • It is a bunch of people coming together that share their

  • ideas and passions.

  • As mentioned, I'm Brady Forrest.

  • I am with O'Reilly, and many, many years ago, I start now

  • many years ago, I started Ignite.

  • I also run Radar and do a bunch of other conferences.

  • About 3 years ago, my friend, Bre Pettis and I wanted

  • a geek event for our friends in Seattle.

  • And we wanted a place where they could share their thoughts

  • and passions, but very quickly.

  • Because not everybody is that interesting!

  • And so, to do that, we set some constraints around it.

  • But we wanted to make it a safe place for them to do that.

  • We wanted to make it fun for the audience and so all along

  • those lines, we invented a torturous format.

  • And, we would ply the speakers with beer.

  • We would ply the audience with beer.

  • I apologize in advance.

  • We were unable to procure any for this session.

  • But each speaker gets just 20 slides, 15 seconds a slide,

  • for a total of 5 minutes.

  • The speakers are not in control of their slides entire time.

  • So, once they're up here, as you've seen me do, they

  • kind of tap dance as their slides change, and, in this

  • case, we have 10 talks.

  • We're going to be beginning with Clay Johnson, learning

  • about the ins and outs of DC, and we are going to be ending

  • with, "Where the Hell is Matt?" And "A Great

  • Dance Around the World".

  • If you want to Tweet about it, share your your thoughts on it,

  • look up information about this later, use the hash

  • tag, Ignite IO.

  • I won't be checking Twitter during this; I'll be too busy

  • hoping that Powerpoint doesn't crash just so you know.

  • If you've never heard of Ignite, Ignite's in over a

  • 100 cities around the world.

  • It's spread far.

  • It's spread wide.

  • And if you want to throw your own, just let me know.

  • There are thousands of Ignite videos on line

  • at IgniteShow.com.

  • And it is super easy and fun to start.

  • You really just need to borrow a microphone and about 20

  • geeks, which I'm sure anyone here could round up.

  • Now, I'd like to welcome up our first speaker.

  • He is based in DC.

  • He's one of the people charged with basically trying to

  • make our government more transparent.

  • He does this through Sunlight Labs.

  • Please welcome up their CTO, Clay Johnson.

  • CLAY JOHNSON: How are you guys doing?

  • No, no, no no!

  • Come on!

  • This is Ignite!

  • This is Ignite!

  • That's what I'm talking about!

  • I'm Clay Johnson.

  • I direct Sunlight Lab at the Sunlight Foundation.

  • My primary job is fighting Zombies.

  • I fight Zombies in Washington DC, where a lot of

  • them get created.

  • And we work with government data.

  • And I need your help to fight these Zombies too.

  • Zombies, for the most part, are being generated by bad

  • information and bad access to information, generally

  • by people like this.

  • This is Glenn Beck and he is a Zombie producer.

  • Also Keith Olbermann, in the interest of partisanship,

  • is also a Zombie producer.

  • And other people who produce really commercial information.

  • It's like commercially process food.

  • This is Tyson's Any'Tizers.

  • They're Dippin' Twists.

  • Good for any time.

  • And I don't know what the fuck they're made out of, man!

  • And it's the same thing with information.

  • If you think about it information and food

  • are pretty similar.

  • They have these food chains, right?

  • So food goes from organic matter to vegetables, meats, to

  • people, and facts go data, to wire services, to bloggers

  • and distributors, people.

  • At the top of both of these food chains are Zombies!

  • And that's what we have to fix.

  • So what I do is, I fight Zombies.

  • What we do, is we get data out of government

  • to empower people.

  • Now here's a good example of some Zombies; Don't Steal

  • from Medicare to Support Socialized Medicine.

  • It's the equivalent of people saying "Brains.

  • Brains" So, we take this data, right?

  • This is every campaign contribution, not every one,

  • but this is a cobalt base file of every campaign contribution

  • that every member of Congress has ever received.

  • And we make it so that people can easily say, that hey, maybe

  • our health care system is messed up because of campaign

  • contributions and lobbyists and stuff like that, right?

  • So, this is TransparencyData.com where you

  • can easily get all of the Nelson's campaign contributions

  • at the State or Federal of level over the past 30 years

  • and you can get API.

  • You can do cool things with the it, like integrate it with

  • Gmail, so you can see who is contributing.

  • It does a look up for the sender of the email.

  • It also checks for lobbyists, so you can be aware registered

  • federal lobbyists that email you.

  • So, in 4000BC, writing was a trade secret of

  • a professional scribe.

  • It was locked up and not given to people.

  • And, I think something interesting has changed now.

  • Instead of writing, it's truth that's a trade secret of

  • professional scribes.

  • And, it's up to developers to really bust down that barrier,

  • because we have the power to change Washington, DC through

  • giving people better access to the truth.

  • Now these are currently truth-tellers.

  • They're called "Bloggers" Well, on

  • the left you have a Blogger, next the Blogger, and Social

  • Media Expert and, then you have a Marketing Consultant and some

  • dude who got poisoned with LSD or something like that.

  • But developers can tell the truth through code.

  • They can start using data to give people better access to

  • the truth and build tools like for transparency data or tools

  • on top of transparency data to give people access the

  • sane, rational thought.

  • You go to this web site here, the National Data Catalog, and

  • say hey, maybe a mine exploded and you wanted to see the mine

  • safety records of all of the United States.

  • You can get that data right here and start saying, hey

  • maybe Massey Energy isn't doing well by its employees, and

  • is killing its employees.

  • You can do the same thing with, say there's an oil spill.

  • You can see where people are getting their oil from, and

  • how much foreign oil we are actually dependent on.

  • Then you can start tying all this data together.

  • This is a web site that one of our grantees built called

  • LittleSis.com that allows people to tie alll this data

  • together, and build profiles.

  • It's a mandatory Facebook of influential people.

  • It's pretty awesome.

  • So.

  • That's a Zombie.

  • So these tools help you fight these people, and make it so

  • that your arms don't get chewed off by a pretty,

  • blue eyed Zombie.

  • So, one last thing, fighting Zombies makes you money.

  • GPS, weather, all kinds of data initiatives coming from

  • government have created massive economies, massive industries,

  • and this isn't just a social cause, it's something much

  • more significant than that.

  • So, thank you very much.

  • You guys have been great!

  • Let's hear it for Brady.

  • BRADY FORREST: And thank you very much, Clay.

  • And now we're going to move away from DC.

  • All the way back to Mountain Dew, and Seattle with the

  • former Googler, the woman behind the original

  • Web Master Central.

  • Please welcome up Vanessa Fox, a seeker of truth.

  • VANESSA FOX: Okay.

  • Thank you, Brady.

  • So, normally, we have these things in a pub, and you're

  • all drunk and its awesome, and I'm so much better.

  • But, so, since we're not in a pub today, we're going to find

  • out the meaning of life.

  • I checked Google first.

  • The meaning of life, of course, they say it's 42, which used to

  • be really awesome, but now with the movie coming out, a

  • few years ago, everyone knows the answer is 42.

  • If you do the Flicker search, you see that it's old hat.

  • So, we're not cool anymore to really know anymore

  • the answer 42.

  • But they also think the meaning of life is Google,

  • so that scared me.

  • So, I thought that I would look for the meaning of life on

  • Bing, because that's the decision engine.

  • Sorry Google.

  • They told me I should look for what's my dragon name, which

  • lead me to a site to find a dragon name for my dog,

  • horse, cat or child.

  • That was very disturbing.

  • I thought, perhaps that I instead, I would try Yahoo,

  • another search engine.

  • It told me to find the meaning of life on these

  • 3 places, in this order.

  • And, the bible is the only one in lower case which I didn't

  • know exactly what that meant.

  • So I went to Twitter first and it actually pointed

  • me to Facebook.

  • And so, I thought, okay.

  • And the meaning of life is Robert Pattinson looks like

  • a foot, of Twilight fame.

  • I didn't think this was really leading me in the direction

  • I had been looking for.

  • So, I thought I'd do another search on Facebook, What's

  • the meaning of Life?

  • It told me to YouTube, back to Google, right?

  • The number 2 engine is YouTube.

  • This is what YouTube said that the meaning of life was.

  • This is actually disturbed me maybe just as much as Robert

  • Patterson looks like a foot.

  • So, I didn't learn the meaning of life, but what I did

  • learn was that people are crazy on the internet.

  • And, I was like, OK, maybe I'm just looking at

  • the wrong thing.

  • Maybe I just really need to know why are people on

  • the internet so crazy?

  • So, this is the next search that I did.

  • And, what I found was that this.

  • I do research a serious subject and what I found find is that

  • the author would like to shoot the pope, or would like to do

  • strange things to my unmentionable parts.

  • And also, by the way, why do all the crazy people

  • use the caps button?

  • And these things seem to be an equal interest to this person.

  • So, I thought, well, that's a good question?

  • So, why do all crazy people use caps on the internet?

  • And what I found was, does anyone have a good recipe

  • for a red velvet cake.

  • And, I was like, yeah, dude I love cake.

  • I ended on this site, which with a bunch of people in a

  • flame war about whether the Star Trek characters should

  • really be on the cake because really, was he a navigator?

  • And ended up with this guy saying, have you kissed a girl?

  • Turn off caps-lock on your computer.

  • So I thought I'm going to really go to the root of crazy

  • people and ask them what the meaning of life is, which of

  • course, lead me ChatRoulette.

  • Then, I looked into Chatroulette, and I was

  • like, you know, I'm not going after all.

  • I don't need know the meaning of life that bad.

  • So, instead that validated that people on the internet or crazy

  • but also the other thing, of course, is that we

  • all search, right?

  • You've all been searching, and you found that people

  • wanted to things to your unmentionable parts.

  • So, we do 2.9 million searches a minute.

  • We use major search engines for everything. 71% of us use major

  • search engines for looking for health information.

  • So, life or death.