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Kia shares soared Wednesday after media reports linked it to Apple's rumored electric car project.
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South Korea's E Daily says parent firm Hyundai Motor Group has decided Kia will be in charge off working with the US Tech giant.
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The report cited unnamed industry sources, and Kia would only say it was reviewing cooperation on electric vehicles with multiple foreign firms.
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There was no comment from Apple earlier this month.
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Young Day did say it was in early talks with the iPhone maker that after Reuters reported in December that Apple was moving ahead with plans to produce a car as early as 2024.
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Kia last week revealed a new logo and other branding changes as part of what it said was a move beyond vehicle manufacturing.
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But it didn't specify what new projects it had in mind.