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Clickbait, misinformation, so-called fake news - if 2020 feels a bit like a propaganda nightmare,
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it's nothing compared to the terrifying power of Hitler's propaganda machine.
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Carefully orchestrated propaganda campaigns allowed Hitler and the Nazis to sow hatred,
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encourage violence, and get away with unimaginable atrocities.
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Life in Germany after the First World War was bleak. After losing the war and being made to
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sign the harsh Treaty of Versailles, Germany was forced to relinquish huge amounts of territory
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and the country fell into a deep recession. Unemployment was sky-high, and inflation was
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running rampant. In 1914, before the war, a loaf of bread cost the equivalent of 13 cents. By the
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end of the war in 1919, the cost had doubled to 26 cents. By 1922, 3 years after the war had ended,
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a loaf of bread cost 700 dollars. But things would get so, so much worse in the post-war years.
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By the end of 1923, the price of bread had skyrocketed to the equivalent of 100 billion
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dollars, the economy had collapsed and the German currency had become worthless.
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Unable to feed their families or make ends meet, morale among the German population
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plummeted. This astounding reversal of fortunes for the once mighty nation
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created the perfect conditions for the Nazis to rise to power.
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The National Socialist Party, or the Nazis, came to power in 1933, and Hitler wasted no
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time in implementing his devious plans to restore Germany to its former glory. Over the next few
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years he began to rebuild the German military in direct violation of the Versailles treaty,
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attempted to boost morale by praising the German people as a “superior” race, and blamed all of
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Germany's problems on so-called traitors like communists, Jews and other minorities. In 1939,
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with the invasion of Poland, Hitler launched the Second World War and implemented his brutal
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“final solution” to what he called “the Jewish problem”. It is estimated that 5 to 6 million
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Jews - up to 2 thirds of all Jews living in Europe before the war - were starved, tortured, used as
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slave labor and systematically murdered in Nazi death camps like Auschwitz during the Holocaust.
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How was Hitler able to get away with such unimaginable atrocities?
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The truth is that none of it would have been possible without Hitler's propaganda machine.
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Within weeks of the Nazis taking power, Hitler established the Ministry for
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Popular Enlightenment and Propaganda to spread national socialist ideas, and he was very clear
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about the ministry's purpose. In 1924 Hitler was quoted as saying that propaganda's “task
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is not to make an objective study of the truth, insofar as it favors the enemy,
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and then set it before the masses with academic fairness; its task is to serve our own right,
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always and unflinchingly.” At the head of this all-important Ministry was a man named Joseph
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Goebbels. Goebbels was a gifted speaker and talented propagandist, and he would go on to
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be the man largely responsible for the German people's favorable opinion of the Nazi regime.
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The Nazis' propaganda campaigns were so successful because they targeted
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the weaknesses and aspirations of the different classes of Germans. Under Goebbels' direction,
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the Ministry crafted unique messages for different audiences and used advanced
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advertising techniques for the day to spread their nefarious ideas throughout German society.
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The military rearmament campaign was a clear violation of the Versailles treaty,
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but also created many jobs in a struggling economy, and helped the Nazis secure the support
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of the working classes. Messages targeting business owners who had suffered after the
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war placed the blame for all of Germany's recent troubles on communists and Jews,
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and claimed that Germany had been stabbed in the back and betrayed by foreign aggressors after
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World War 1. The key themes of propaganda targeting the middle and upper classes
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focused on the supposed purity and racial supremacy of the German people.
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Nazi propaganda infiltrated all areas of German life,
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from education and industry to science and entertainment, and the ministry used all forms
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of media to spread their messages and present Germany as the “defender” of Western culture.
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Art and music, radio, film and theatre were all harnessed to further the Nazis' agenda.
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Everything from the Nazis' uniforms to the party's strict hierarchy echoed a strong military theme,
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and appealed to Germans who wanted to regain the country's former glory as a military power.
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War was glorified as a way for Germans to avenge themselves against their enemies,
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and a propaganda campaign rebranded the post-war years as part of a 30-years war, one that started
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in 1914 with the onset of World War 1, and one that wouldn't end until Germany was victorious
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and restored to its former glory. Painted in this light, the Nazis were able to convince the German
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public that their enemies were planning to attack them at any moment, and the Nazis' were able to
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claim that the invasion of Poland at the start of World War 2 was simply an act of self defence.
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This militaristic theme was on prominent display during the many rallies held by Hitler.
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Nazi Party Rallies were held annually in Nuremburg to display the power and might
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of the Nazi regime and gain popular support for the party. Often lasting for more than a week,
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thousands of spectators would flood the fairgrounds to attend folk festivals
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and watch parades of specially-selected SS and military tropps who best represented
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the Arayan ideal as they marched through the grounds, turning to Hitler, who was situated
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at the very top of the massive grandstands, to recognize him with the signature Nazi salute.
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The Nazis knew that it wasn't enough to convince adult Germans to follow them - they had to target
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the next generation of Germans and turn them into devoted Nazis, too. In 1937, Hitler outlawed the
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Boy Scouts and all other youth groups except for his own version - the Hitler Youth. Under the
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guise of typical scouting activities like hiking, camping and survival training, the Hitler Youth
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was a way for the Nazis to remove children from the influence of their parents and indoctrinate
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them in their anti-semetic ideology. The program was so effective that many children would denounce
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their parents or even report them for behaving in ways that the Nazis considered unacceptable,
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such as being tolerant towards Jews. The real goal of the Hitler Youth, though,
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was to create more soldiers for the German army, and over time the boys' branch of the group became
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more and more militaristic, training young boys to march, handle weapons and prepare for war.
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The Nazis had complete power over German newspapers and were able to control what
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news the German people read. They used newspapers like Die Sturmer - “The Attacker” - to further
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their anti-semetic agenda, especially in periods prior to the passage of anti-semetic legislation.
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Before the 1935 Nuremberg Race Laws were enacted, the Nazis used newspapers extensively
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to gain acceptance - or at least tolerance - of their new racist policies. Under the new laws,
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anyone with 3 or 4 Jewish grandparents, regardless of whether they were practicing Judaism
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or self-identified with their Jewish roots, were excluded from citizenship, denied political
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rights, and forbidden from marrying anyone of German blood. Graphic cartoons in Die Sturmer
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portrayed Jews as hideous and frightening subhuman enemies of the German people, obsessed with money,
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sex and power. The Nazis were portrayed as simply stepping in to restore order, and the
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German people were encouraged to stand aside and passively accept their horrible treatment of Jews.
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One of the Nazis greatest propaganda weapons was the film industry. The Nazis
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were suspicious at first, since they thought that the film industry was controlled by Jews,
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but Goebbels saw the opportunity to influence the thoughts and beliefs of the German people through
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film. He purged the industry of “undesirables”, and offered high profile positions and unlimited
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resources to those who were loyal to the Nazi cause. Some films focused on depicting Germans
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as racially, culturally and militarily superior and glorified the Nazi Party. One of Goebbels'
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favorite directors was Leni Riefenstahl, and she directed many films for the Nazis,
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including Triumph of the Will, an aesthetically pleasing film covering the 1934 Nazi Party rally.
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Other films had a darker theme. The Eternal Jew, directed by Fritz Hippler, demonized the Jewish
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people as subhuman, wandering cultural parasites who were bent on destroying German culture.
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In the years leading up to the start of World War 2, the Nazis were making little effort to
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hide their violations of the Versailles treaty and were being incredibly blatant about their
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horrific ideas and plans. So, why did no one stop them? In short,
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their propaganda machine was working just as hard outside of Germany as it was within the country.
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In the days before the internet, it was much easier for governments to control the narrative
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and take charge of what outsiders were allowed to see about the inner workings
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of their country. They took steps to mislead foreign governments into
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thinking that the Nazis were simply making reasonable demands to rebuild their country,
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while downplaying their anti-semetic rhetoric and increasingly violent treatment of Jews.
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Just 3 years before the onset of World War 2, Nazi Germany hosted the 1936 Olypmic Games,
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inviting the world into their country in the midst of their remilitarization and anti-semtism.
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This event was yet another grand propaganda campaign, designed to fool the world and
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bolster the German people. Though Jewish-German athletes were forbidden to compete in the Games,
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the Nazis toned down their anti-semetic rhetoric in the papers and radio,
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and they cleaned up their cities, removing “Jews Unwelcome” signs and blatantly racist
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posters. Visiting athletes and delegates were blissfully unaware of the true extent
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of the Nazis' hatred for the Jews and their increasingly violent treatment of them. Beloved
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Nazi film director Leni Riefenstahl filmed the entire event for use as pro-German and pro-Nazi
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propaganda in the months and years to come, showcasing the Nazis as heroic leaders who
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had turned their country around and had shown the world how superior the German people were.
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Later, as World War 2 dragged on, the world finally began hearing whispered rumors of the
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atrocities being committed in Nazi concentration camps. The propaganda machine once again went
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to work to quash these reports. The Nazis went so far as to allow the International Red Cross
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to visit one of these camp-ghettos, inviting representatives to tour Theresienstadt camp in
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modern Czech Republic. There, Red Cross officials saw a respectable, if crowded, ghetto where Jewish
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“residents” were treated benevolently, fed adequately, and put to work under humane
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conditions. The Nazis even made a film about the camp to reassure the German public that nothing
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sinister was going on. But, it was all lies. In reality, the camp had undergone an extensive
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beautification campaign prior to the visit, and as soon as filming was over, the “cast” - A.K.A. the
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prisoners - were rounded up and shipped off to the notorious Auschwitz death camp for extermination.
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Thankfully, in the end, the Nazis lost World War 2, and both Hitler and Goebbels commited suicide
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in an underground bunker to avoid being held accountable for their crimes. In the aftermath of
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the war the reality of the atrocities committed in the Nazi death camps were made known to the world
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so that, hopefully, we can avoid repeating them. Understanding propaganda is the first line of
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defence against ever again allowing a brutal and hateful dictator to commit such horrible crimes.
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It may have been easier to control the message in the 1930s, but the internet age presents its
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own challenges when it comes to fake news, disinformation and propaganda. According to
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Simon Fraser University in Canada, there are some simple steps we can all take to spot propaganda
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and avoid falling victim to it. In the immediate aftermath of a big news event,
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the news outlets will always get it wrong - wait for more information. Don't
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trust anonymous sources or sources that only cite other news outlets,
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and take the time to compare multiple sources. Pay close attention to the language used by media
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outlets - for example, the phrase “We are getting reports…” could mean anything at all. And finally,
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some of this is on us. Beware of reflexive sharing - don't share sensational news on
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social media based on your first reaction, do your due diligence before hitting that share button.
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Following these steps can help to ensure that nothing like Hitler's propaganda machine
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can be allowed to manufacture outrage, sow hatred or incite violence ever again.
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If you thought this video was fascinating and horrifying, just wait until you see
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our other videos, like this video called “The World War 2 Nazi Breeding Plan”. Or,
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maybe this other video is for you.
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As always, thanks for watching, and don't forget to like, share and subscribe!
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See you next time!