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In 1958, a new food was invented with the goal to help end hunger in Japan.
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The inventor knew it had to be delicious, nonperishable, easy to prepare, and inexpensive.
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That food was this 29-cent pack of instant ramen.
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Every day, 290 million people eat instant noodles.
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They've even been eaten in space.
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Roger.
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Reportedly, the astronaut said, "I enjoyed it."
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But you don't get billions of dollars in sales and a Sanrio merch tie-in just by accident.
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Gudetama!
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So, how did a 48-year-old businessman who knew almost nothing about making noodles start a multibillion-dollar industry?
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Momofuku Ando was an entrepreneur with a wild résumé.
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Everything from selling textiles to charcoal, and he even started a school at one point.
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Now, Ando's story has admittedly gotten a bit mythical over time.
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There's even this adorable children's book written about him and an incredible animated short film about his origins.
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It's called "Samurai Noodles," and it's probably the coolest "Our Story" page a company can have.
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And I think you can see the resemblance.
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But, anyway, to really understand how that giant box of ramen ended up in your grocery store, we have to go back to 1940s Japan.
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After World War II, Japan faced widespread famine and had its worst harvest season in decades.
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A Nissin spokesperson would later state that, "At the time, people were starving and queuing for noodles at street stalls."
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Because of strict rationing laws and a ban on selling street food, thousands of unsanctioned open-air markets started to pop up.
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It's estimated that factory workers got more than half of their vegetables on the black market.
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At the time, Japan relied heavily on the wheat provided by the US during its occupation.
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Ramen and gyoza, both made from surplus wheat flour, were considered "stamina food" because they were high in calories and kept you full.
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But at the time, there was a push to use the US-provided wheat to make bread.
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Ando, as inquisitive as ever, wanted to know why the government wasn't using more of that wheat flour to make noodles, which were much more common in Japan.
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He said, "If you change your diet, you are in effect throwing away your traditions and cultural heritage."
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Ando thought that ramen that was more accessible and easier to prepare could be a solution to Japan's hunger problem.
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But in response, he was basically told, "If you think it's a good idea, then do it yourself."
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So he did.
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But this was no easy task.
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Ando had basically no noodle-making experience.
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And remember that checklist?
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He had to figure out how to bring great flavor and texture to instant food.
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After a year of experimenting, he finally had his breakthrough.
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According to my favorite anime, "Samurai Noodles," the development process looked a little bit like this, which is pretty epic.
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Basically, after watching his wife make tempura, he realized that frying the noodles was key.
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Frying extracted their moisture, so they could be stored for long periods of time and then rehydrated with hot water.
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That's how we got this iconic brick of noodles.
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What you'll love is that you can serve your family in three minutes and for just pennies.
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What I find so interesting about Ando's invention was that it wasn't an accidental breakthrough.
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He thought instant noodles would be a success, and he worked for a year to find the solution.
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Looking back, he said: "The experiences of hardship and suffering strengthened me to succeed in a critical time."
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In 1958, Ando released Chikin Ramen and changed his company's name to Nissin, which you probably recognize.
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Ando played a direct role in trying to sell instant ramen, reportedly setting up a sales booth in Tokyo to give customers a chance to try the new product.
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At first, it actually cost more than five times the price of fresh noodles, but the taste and convenience made it a huge hit.
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It was nicknamed "magic ramen" because it was ready to eat in just a few minutes.
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It was now over a decade since the end of World War II.
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Japan's economy had started to improve, there was a surplus of wheat flour, and people were going back to working long hours.
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These were the perfect circumstances for instant ramen to succeed.
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Chikin Ramen sold 13 million packages in its first year.
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And sales in Japan skyrocketed, growing by billions in just a decade.
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As its popularity grew, dozens of companies started manufacturing instant noodles.
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In 1968, instant ramen was estimated to hit 3.5 billion servings.
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But Ando wasn't done inventing.
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At age 61, it was time to make instant noodles even more instant.
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Nissin introduced Cup Noodles in 1971, and, like Chiken Ramen, it was a huge hit.
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In fact, it was so popular that Nissin couldn't meet demand, even though they were making 650,000 cups a day.
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You can see how noodles in a cup completely overtakes packaged-noodle sales by 1989.
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Today, cup-noodle sales are more than double packaged-noodle sales in Japan.
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And Ando was still involved with the company.
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In 1998, The Japan Times wrote that, "Even as he celebrates his 88th birthday this year, Ando is still keen to invent new variations on his instant noodles."
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Today, hundreds of instant-noodle flavors are introduced in Japan every year
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But it wasn't just a hit in Japan.
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China is currently the largest market, eating over 40 billion servings a year.
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But South Korea beats it in per capita consumption, with a staggering 75 servings per year.
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That's a lot of instant ramen.
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Here in the US, the original Nissin Top Ramen was introduced in 1972.
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Most people are like Corey.
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They love eating all those noodles in Top Ramen.
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Six years later, The Washington Post wrote, "Now the noodles are threatening to replace TV sets as Japan's hottest export to this country."
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Ando was even awarded the key to the city in LA.
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And in 1989, The New York Times wrote, "The growing U.S. appetite for Asian-style ramen can no longer be ignored."
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It became a fixture in US supermarkets despite being a new type of food for a lot of Americans.
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Today, instant-ramen consumption in the US is over 4.5 billion servings per year and over 100 billion servings globally.
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And in case you were wondering, Ando finally retired at age 95.
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Nissin, the company Ando founded, reported over 450 billion yen in revenue in 2019, or about $4.3 billion.
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It's now led by Ando's son Koki.
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But despite its commercial success, Ando didn't forget his original goal to help end hunger.
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In 1997, Ando helped start what's now called the World Instant Noodles Association.
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Its purpose is to improve the instant-noodle industry and provide emergency food aid.
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Since its founding, the organization has helped donate hundreds of thousands of instant-noodle servings.
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Ando once said: "It is never too late to do anything in life. You can have a new beginning even at the age of 50 or 60."
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And he really lived his life with that mindset.
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Whether or not you believe every detail of the "Samurai Noodle" story, instant ramen completely changed the way that people ate a centuries-old food.