It's here that we bring some of our

biggest innovations to life.

To start, I wanna address the topic of racism,

inequality and injustice.

And to recognize the pain being felt

throughout our nation.

Especially in our black and brown communities

after the senseless killing of George Floyd.

Two weeks ago we announced

Apple's Racial, Equity and Justice Initiative

with the commitment of $100 million.

We also announced something important for this community.

The new developer entrepreneur camp for Black developers.

Right now our world is also battling a virus

that is affecting the daily lives of

billions of people.

We wanna thank the dedicated people everywhere,

especially our healthcare workers

who have made tremendous sacrifices

to take care of those in need.

Today, we're gonna to push each of our platforms

forward in some exciting and breakthrough ways.

So let's get started with iOS.

Our new release is iOS 14.

Wouldn't it be great it there were a way

to organize all of those apps

without doing a thing?

Well, this year we're doing just that

with something called the "App Library"

It's a new space at the end of your home screen pages

that automatically organizes all your apps

in one simple and easy to navigate view.

So here in App Library, getting to the app

I'm looking for is really easy.

Up at the top, I have the Search field

and I get all my apps organized from A to Z.

Now, over here on the upper left,

I have "Suggestions", it uses on-device intelligence

to show me the apps that I'm likely to need next.

And on the right, is "Recently Added"

and below are intelligently created categories.

Next, let's turn to Widgets.

To start, they're more beautiful and data rich.

And we're introducing different sizes,

so you can choose one that best fits your needs.

So check this out,

I'm just gonna tap and hold on

the Weather Widget, and I can drag it

out of "Today" view and on to my home screen.

And watch, as I move it around,

the apps just dance out of the way

to make space for my new widget.

The gallery is a great place to explore widgets.

Now when I tap on one, I can actually page

through all of the different sizes available.

With the "Smart Stack", I can easily

swipe through widgets to pick just the one I want

for the moment.

But what is really cool is that the "Smart Stack"

can actually do this for me automatically.

So in the morning, I can get my news briefing

throughout the day,

find out when my meeting is coming up.

And in the evening, I might get a summary

of my activity for the day.

Next, we're also bringing "Picture in Picture" to iPhone.

So you can access apps on your iPhone

while watching video, or talking on a FaceTime call.

Now, check this out.

When I swipe to go Home, the video automatically

goes into Picture in Picture right over the home screen.

And when I launch another app, like notes

I can keep watching.

I can drag the picture to another part of the screen,

if I wanna make it bigger, I can even pinch to zoom.

And as I move between applications,

it stays with me.

And what's cool is I can also swipe it to the side

and the audio keeps playing when it's off screen.

Another iconic experience that's getting

a major update is Siri.

So this year, we've completely redesigned

Siri experience.

With a new compact design,

Siri pops up the bottom of the screen

and instantly launches the app.

Or if you ask for information like the weather,

results appear at the top of the screen

just like a notification.

- Siri has always been great for getting information

and now has over 20 times more facts

than just three years ago.

This year you can now ask Siri to send

an audio message and Siri will start recording.

When communicating with someone in another language,

Siri can help with translations.

This year we're expanding to support

many new language pairs.

We're introducing a new app called "Translate"

It can work completely offline,

keeping your conversations private.

Using advanced on-device machine learning

and the powerful Neural Engine

you can translate your text and voice

between any combination of these 11 languages.

And just turn the phone to landscape

to open conversation mode.

We've designed a side by side view

that's easy for two people to know

which side to follow in the conversation

with just a single microphone button

because the app intelligently detects

the language spoken and shows translation

on the correct side of the screen.

- Next up, Messages.

- Let's get started with conversations.

So we are introducing a new way

of letting you stay connected

to your most important conversations

by letting you pin them at the top of your list

so you can always get to them.

And you can see messages as they come in

with a beautiful animation on the pin.

Next, let's talk about expressing yourself

with "Memoji".

(up beat music)

- In iOS 14, we're adding even more ways

to create your look.

Over 20 new hair and head wear styles to let you

reflect your hobby, profession and personality.

We've also added something that's even

more relevant today.

Face coverings.

And we're adding more age options too.

And now we have three brand new Memoji stickers

that let you send a hug, a fist bump

or even a blush to your friends.

Last, let's chat about "Groups".

First, we're adding in-line replies that

let you reply directly to a specific message,

you can view replies in a full conversation,

or you can view them as their own threads.

You can focus in on the specific topic.

With mentions you can just type someone's name

to direct a message to them.

And now you have the ability to only be notified

when you're mentioned in a group conversation.

With an all new design for how groups appear

it let's you see all the members of your group

where the most recently active people are shown largest.

And for the first time ever, you can create

a unique visual identity for your group

by setting a group photo, or customizing

your groups look with an emoji.

You'll know who's most recently commented in the group

because their their photo will appear

around the outside of the pin.

- Next, let's take a look at features

that help us while we're out and about.

Starting with "Maps".

We're excited to announce we're bringing a new map

to more countries later this year,

including the UK, Ireland and Canada.

- In iOS 14, the Maps team will be working

with some of the world's most trusted brands

to offer amazing guides.

Guides for great places to eat, shop, meet friends

or exploring cities around the world.

We're adding a dedicated cycling option to Maps

which allows users to ride their bike along bike lanes

paths and roads.

We'll even let you know if you have a steep passage

coming up, or if you'll need to carry your bike

up the stairs.

With iOS 14, we're bringing cycling

to New York City, L.A, the San Francisco Bay Area

along with a number of cities in China

like Shanghai and Beijing.

So we're also introducing EV routing.

With iOS 14, Maps will track your current charge

and factor in things like elevation and weather

to automatically add charging stops along your route.

We're adding congestion and green zones to Maps

to easily see where they are along with

alternate routing options.

In addition, drivers in China can securely store

their license plate number on their iPhone

and Maps will let them know which days

they can enter congested city centers based on that number.

- And now, on the "CarPlay".

We have new wallpaper options

and we're adding support for new categories of CarPlay apps.

Parking, EV charging and quick food ordering.

- I'm excited to introduce a digital version of car keys.

Now you can leave your keys at home

and unlock and start your car

with your iPhone.

And the very first car to support this

will be the new 2021 BMW 5 Series.

Digital keys have security benefits

they live in a secure element of your iPhone.

And if it goes missing,

you can turn off your keys remotely via iCloud.

And you can share from wherever you are with iMessage.

Now, let's turn to the App Store.

An App Clip is a small part of an app.

It's light and fast, and easy to discover.

So you can quickly get what you need right when you need it.

Let's start with this card which quickly pops up

and with just a tap you can launch the App Clip.

The best way to discover App Clips

will be with the new Apple designed App Clip code.

So when you see one, you'll know that

there's an App Clip waiting for you.

They incorporate both visual code and NFC.

See, you tap on them or scan them with a camera

to bring up an App Clip, and that's iOS 14.

- Let's take a look at some of the enhancements to iPad OS.

The first thing that you'll notice

are the same redesigned widgets that you saw in iOS 14.

And this year we're making it even easier to browse

and organize your photos with an all new side bar.

With just a tap of this button, I can reveal the sidebar.

With all the core functionality of the app

in a single location, I can easily drag a photo

to the sidebar and then just drop it to add it to an album.

We've brought this sidebar to many apps across iPad OS.

We've also streamlined the toolbars,

adding new dropdown menus that consolidate functions

into a single, easy to access button.

The sidebar in Music makes it easy to move between views.

I can quickly jump between the new "Listen Now"

and my playlists.

And once I start playing a song,

I can bring up (music playing)

a brand new full screen player

where I can see rich album art

transparent controls and

lyrics, all in one single view.

- The new compact Siri design you heard about

in iOS 14, is especially useful on iPad.

Results appear at the bottom right corner,

allowing you to easily reference the app while using Siri

Now an incoming call is represented with

a compact notification that doesn't take you out of context.

And you can simply tap to answer

or flick it away to dismiss.

So we've redesigned Search with a new compact design.

You can start a search from anywhere,