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  • for the second time in a year, Impossible Foods announced the price cut on its meat alternative products, urging wholesalers to pass that cost saving onto consumers.

  • The 15% price cut announced Wednesday will bring the lowest possible price foreign impossible burger toe about $6.80 per pound of the US.

  • Even with that discount, the impossible plant based burger will still be more than double the price of traditional ground beef per pound.

  • Impossible Foods, which competes against start up beyond meat, has several retail and restaurant partners in the US, including Burger King, Starbucks and White Castle.

  • Prices are also going down in international markets.

  • The price cuts come amid surging demand for the meat alternative, which grew even stronger during the health crisis as animal meat producers struggled with production shutdowns, which led to meet shortages at supermarkets.

  • With demand high and production increasing six fold since 2019 in order to keep up impossible Foods says the business model can now sustain another price reduction.

for the second time in a year, Impossible Foods announced the price cut on its meat alternative products, urging wholesalers to pass that cost saving onto consumers.

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B1 impossible price meat burger pound alternative

Impossible Foods cuts prices again

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    林宜悉 posted on 2021/01/07
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