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  • McDonald's wants to take a bite out of the lucrative crispy chicken market.

  • This year with a brand new sandwich, the fast food giant is due to roll out three versions of a crispy chicken sandwich in the United States on February 24th.

  • It will come in spicy, classic and deluxe varieties.

  • All all will contain a new crispy white meat chicken filet served with crinkle cut pickles on a toasted buttered potato roll.

  • The new strategy is founded in part on the long term success of Chicken McNuggets.

  • McDonald's comparative US sales in September 2020 where their highest in nearly a decade, due in part to a popular, limited edition spicy version of the chicken bites.

  • But the chain will need to overcome operational and structural hurdles.

  • One of those is a lack of pressure.

  • Fryers will also have to prove wrong skeptics who doubt it can match sandwiches made by pure poultry sellers.

  • Chicken sandwiches have raised the game for the fast food industry in recent years.

  • A version made by McDonald's rival Popeyes in 2019 sold out quickly, which led other companies to follow its lead Chick fil A's growth in the southern US States also pressured McDonald's franchises there.

  • Another challenge is cost that will have to stay load to appeal to existing customers on to compete with $4 sandwiches made by rivals with Donald's.

  • US President Jo ER.

  • Linger made clear in November that chicken is high on the agenda for the company, he said.

  • At an investor day, the sandwich was a quote jumping off point for an even broader chicken platform.

McDonald's wants to take a bite out of the lucrative crispy chicken market.

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B1 chicken mcdonald crispy sandwich fast food spicy

McDonald's wants a bite of crispy chicken market

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    林宜悉 posted on 2021/01/06
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