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  • On February 5th, 2018

  • we accidentally saw

  • just how much Marques Brownlee makes per month from YouTube Ads.

  • He released a video showing his phone

  • without realising that he accidentally showed his YouTube analytics.

  • Before he managed to remove it, We managed to make a copy of it.

  • This will be the first invaluable piece of our puzzle

  • as we set out to find out how much MKBHD earns.

  • Let's begin by calculating his Cost Per View

  • we do this by dividing his estimated revenue, by the total number of views shown on his phone.

  • In January 2018 he made 0.0018 cents per view, or 1.86$ for every 1000 views on his channel.

  • It's not a bad start, but how much does MKBHD make from YouTube's ad revenue in a year?

  • Well, now that we know his Cost Per View, we can get a pretty accurate idea.

  • Let's take his total number of views for the last 12 months from the day of making this video,

  • multiply it by our Cost Per View,

  • and we get $1 031 538 dollars.

  • This is how much ad revenue he is left with after 12 months,

  • and I say left with because Google took a 45% cut.

  • If we also take Google's cut into into account,

  • MKBHD's channel made a total of $1 875 523 in ad revenue,

  • with Google taking 843 thousand dollars.

  • But we all know that Marques also makes money from selling his merchandise,

  • like t-shirts and hoodies from a company called Cotton Bureau,

  • sponsorships and commissions from his affiliate links.

  • So, lets dig deeper and find out exactly how much MKBHD makes in TOTAL.

  • This, is where the second piece of our puzzle comes into play:

  • a snippet from Marques' interview from March 21st, 2019 where he says,

  • that his yearly Ad Revenue which we already calculated,

  • makes up (Marques speaks) "40-50%" of his total revenue.

  • Since he still hasn't yet launched his secret business which I'll reveal somewhere at the end of this video,

  • It's safe to assume that this ratio is still the same in 2020.

  • With this information, let's take his Ad Revenue earnings for the last 12 months

  • and calculate what his total revenue would be if they made up either a 40 or 50 percent share like he said.

  • Assuming his CPV and the revenue ratio remains the same,

  • 2.06 - 2.58m million US dollars

  • is an accurate estimate of how much MKBHD earns in 1 year

  • from YouTube advertisements, sponsorships, merchandise and affiliate links.

  • But REVENUE is not PROFIT!

  • this isn't how much money he actually keeps.

  • Apart from Google's cut, his still has expenses, such as salaries for his full-time and part-time staff,

  • new video gear and travel costs.

  • To get an estimate for his expenses,

  • lets go ahead and find the average salary for the entry level equivalent of the positions his staff have.

  • and, assume that he needs another 150k for his part-time staff and all other expenses.

  • If we round up 147 to 150, we have total yearly expenses of 300 thousand dollars.

  • Now before you think to yourself WOW, that's still a ton of money!

  • lets not forget the TAX MAN, shall we?

  • Taking into count that he's based in New Jersey,

  • he will have to pay federal income tax, state income tax and Federal Insurance Contributions Act tax,

  • he'll have to pay between 803 thousand - 1.052 million dollars IN TAXES.

  • So how much does Marques Brownlee make in total per year

  • after Google, after Tax and after business expenses?

  • Well

  • He started off with a total yearly revenue of 2.9 - 3.4 million USD

  • He spent an average of 300K on business expenses

  • Google took 843K

  • And the Tax Man took 803 - 1.05 million dollars.

  • Leaving him with a total profit between 960 - 1.22 million dollars.

  • Wondering what he spends his money on?

  • Well, Marques actually pays himself a small amount of this and chooses to reinvest a lot of it back into the business

  • to keep improving the videos he makes for us.

  • What's are some of the things he buys with all the money?

  • Say hello to MIA

  • his camera robot that costs an astonishing 150 thousand dollars.

  • This is actually not a lot taking into count

  • that Marques Brownlee is one of the biggest, most reputable and influential tech reviewers in the world

  • who's been perfecting his craft for 11 consecutive years

  • regardless of having started with 3 years of slow growth

  • and being rejected 3 times by YouTube to join the partnership program.

  • It's time for the long awaited secret reveal for those who stayed until the end of the video

  • On September 16th, 2015

  • Marques Brownlee filed to register theMKBHDtrademark

  • to be used on cell phone cases, namely, cell phone covers.

  • Given his huge audience,

  • when he starts this business,

  • you can be sure that his youtube ads will be a much smaller share of his total earnings.

  • Thank you watching!

  • if you enjoyed this video please leave a thumbs up to let know

  • and subscribe activating the bell icon

  • if you'd like YouTube to tell you

  • when I release data driven insights on how famous YouTubers like MKBHD became successful.

On February 5th, 2018

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B1 US revenue total tax ad yearly earns

How much money MKBHD earns (LEAKED) - 2020 Net Worth

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    erikayokoyama posted on 2021/01/05
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