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- Hey, it's Chris Welch to The Verge here at CES 2020,
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and we just saw Samsung's line up of TVs
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for the coming year.
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Now the company has two very different ideas
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for their flagships this time around.
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On one side is the Ultra Premium fancy 8K TV
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with a barely-there bezel,
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and on the opposite end is what called the Sero,
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which rotates vertically?
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(upbeat music)
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So the Sero is designed for Millennials and Gen Zers.
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It's got a 43 inch screen.
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And it's not Samsung's nicest TV,
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it's QLED, so it's got quantum-dot HDR color, that's great.
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But it's meant for mobile first customers,
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so you pair it with your Android or iPhone.
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It does support AirPlay too, which is really great to see.
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And you can rotate it vertically and open any app you want.
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Instagram, TikTok, Snapchat,
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it's whatever might work vertically you can do on this TV
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without ugly black bars on the sides.
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So if you have a Samsung phone like the Galaxy S10
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or the Note 10 you just rotate your phone
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and the TV turns automatically.
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If you have an iPhone you have to use the button
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on the remote but you can still do it,
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it just takes a bit more time.
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So the Sero has a built in base at the bottom
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which also houses a speaker system,
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can't take it off, this TV cannot be wall mounted.
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So that's one disadvantage.
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Samsung says the Sero is part of its lifestyle TV lineup
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with the frame and the Sero.
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So it's designed to kind of blend in
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with your surroundings and your decor.
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So when you're not streaming TikTok videos,
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you can put a clock on there or your personal photos
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or even artwork.
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There's no pricing or availability on the Sero just yet,
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but it'll be here this year at some point
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in the US and globally.
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Now let's upgrade a bit to the ultra fancy 8K QLED TV.
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Now you've probably heard about this by now,
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it has barely-there bezels
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that when you're standing at a normal distance,
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you really can't even perceive,
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it looks like just a floating display of glorious sharp,
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8K,
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content.
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But, therein lies the problem,
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8K still lack any real content at all.
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So Samsung has a lot of AI upscaling
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and other stuff that it says will improve 4K
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to look more 8K-ish.
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And so that's what you've got for now.
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There are plans to maybe stream 8K at some point this year
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but that's all still very much in the air.
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So I wish Samsung would have put that same design,
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those super slim bezels in a 4K TV,
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which would have made a lot more sense
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for your average customer.
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But if you want the beautiful design,
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they've got to buy into 8K.
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So the Q950 comes in three screen sizes,
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65 inches, 75 inches and 85 inches,
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and in all three, the front is covered by 99% display.
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So it's your content and bezels that again,
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you can barely even tell are there.
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Just like the Sero they're still unknowns,
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price, release date.
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We don't know those details quite yet,
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but we should know more in the coming months.
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Now thankfully, there are a lot of good software features
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coming to all of Samsung's 2020 TVs,
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those includes Google Assistant and Amazon Alexa
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built right in if you don't like Bixby,
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now you can just choose one of those.
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And also Samsung is putting a big focus on privacy.
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It's telling you what data it collects
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what it tracks about your viewing habits,
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all of those things.
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Trying to be more transparent
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when people are more concerned
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about this stuff than ever before.
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We're out here in the neon lights
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of Las Vegas all week long.
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So keep it locked on The Verge's YouTube channel
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for all the latest tech, TVs
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and whatever else pops up at CES 2020.