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In Hong Kong,
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if you want to go out,
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your options are usually a nightclub or a lounge
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that's playing the same EDM and pop music.
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House parties are rare
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because you're probably living in a tiny apartment
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that can only fit four people,
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and your neighbor, who is literally a wall away,
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could call the cops on you.
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But in Hong Kong,
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you can get something close to a house party with your homies
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in an event thrown by these three guys,
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who organize parties everywhere, even at restaurants.
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As the underground music scene continues to grow in China,
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parties are giving young locals a chance to see what's hot.
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They also give budding DJs like Yeti Out
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an opportunity to make their mark on the scene.
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By utilizing social media platforms in China,
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and getting creative with party spaces in Hong Kong,
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these three guys have stood out as street icons
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for the past nine years.
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Scaling up can be both exciting and challenging.
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With the tagline of bridging East and West,
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the team has brought foreign talent like FKJ,
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Jay Prince, and Cozyboyz to perform in China
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and the rest of Asia.
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Yeti Out has grown from throwing underground parties
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where nobody showed up.
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to working with global brands like
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Coach and Under Armour.
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But they still remain connected to their spiritual home,
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Hong Kong.
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Recently, they collaborated with Tsui Wah,
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a local 24-hour cha chaan teng chain
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and a favorite haunt of late-night partygoers.