started out the way most things do:

without me, and not online.

On December 10, 1896, the man on the medal,

Alfred Nobel, died.

One hundred years later, exactly, actually,

December 10, 1996,

this charming lady, Wislawa Szymborska,

won the Nobel Prize for literature.

She's a Polish poet.

She's a big deal, obviously,

but back in '96, I thought I had never heard of her,

and when I checked out her work,

I found this sweet little poem,

"Four in the Morning."

"The hour from night to day.

The hour from side to side.

The hour for those past thirty..."

And it goes on, but as soon as I read this poem,

I fell for it hard,

so hard, I suspected we must have met

somewhere before.

Had I shared an elevator ride with this poem?

Did I flirt with this poem

in a coffee shop somewhere?

I could not place it, and it bugged me,

and then in the coming week or two,

I would just be watching an old movie,

and this would happen.

(Video) Groucho Marx: Charlie, you should have come to the first party.

We didn't get home till around four in the morning.

Rives: My roommates would have the TV on,

and this would happen.

(Music: Seinfeld theme)

(Video) George Costanza: Oh boy, I was up til four in the morning

watching that Omen trilogy.

Rives: I would be listening to music,

and this would happen.

(Video) Elton John: ♪ It's four o'clock in the morning, damn it. ♪

Rives: So you can see what was going on, right?

Obviously, the demigods of coincidence

were just messing with me.

Some people get a number stuck in their head,

you may recognize a certain name or a tune,

some people get nothing, but four in the morning

was in me now, but mildly,

like a groin injury.

I always assumed it would just go away

on its own eventually,

and I never talked about it with anybody,

but it did not, and I totally did.

In 2007, I was invited to speak at TED

for the second time,

and since I was still an authority on nothing,

I thought, what if I made a multimedia presentation

on a topic so niche

it is actually inconsequential

or actually cockamamie.

So my talk had some of my four in the morning examples,

but it also had examples

from my fellow TED speakers that year.

I found four in the morning in a novel

by Isabel Allende.

I found a really great one

in the autobiography of Bill Clinton.

I found a couple in the work of Matt Groening,

although Matt Groening told me later

that he could not make my talk

because it was a morning session

and I gather that he is not an early riser.

However, had Matt been there,

he would have seen this mock conspiracy theory

that was un-freaking-canny for me to assemble.

It was totally contrived

just for that room, just for that moment.

That's how we did it in the pre-TED.com days.

It was fun. That was pretty much it.

When I got home, though, the emails started coming in

from people who had seen the talk live,

beginning with, and this is still my favorite,

"Here's another one for your collection:

'It's the friends you can call up at 4 a.m. that matter.'"

The sentiment is Marlene Dietrich.

The email itself was from another very

sexy European type,

TED Curator Chris Anderson.

(Laughter)

Chris found this quote

on a coffee cup or something,

and I'm thinking, this man is the Typhoid Mary

of ideas worth spreading, and I have infected him.

I am contagious,

which was confirmed less than a week later

when a Hallmark employee scanned and sent

an actual greeting card

with that same quotation.

As a bonus, she hooked me up with a second one they make.

It says, "Just knowing I can call you

at four in the morning if I need to

makes me not really need to,"

which I love, because together these are like,

"Hallmark: When you care enough

to send the very best twice,

phrased slightly differently."

I was not surprised at the TEDster

and New Yorker magazine overlap.

A bunch of people sent me this when it came out.

"It's 4 a.m.—maybe you'd sleep better if you bought some crap."

I was surprised at the TEDster/"Rugrats" overlap.

More than one person sent me this.

(Video) Didi Pickles: It's four o'clock in the morning.

Why on Earth are you making chocolate pudding?

Stu Pickles: Because I've lost control of my life.

(Laughter)

Rives: And then there was the lone TEDster

who was disgruntled I had overlooked

what he considers to be a classic.

(Video) Roy Neary: Get up, get up! I'm not kidding. Ronnie Neary: Is there an accident?

Roy: No, it's not an accident. You wanted to get out of the house anyway, right?

Ronnie: Not at four o'clock in the morning.

Rives: So that's "Close Encounters,"

and the main character is all worked up

because aliens, momentously,

have chosen to show themselves to earthlings

at four in the morning,

which does make that a very solid example.

Those were all really solid examples.

They did not get me any closer to understanding

why I thought I recognized this one particular poem.

But they followed the pattern. They played along.

Right? Four in the morning as this scapegoat hour

when all these dramatic occurrences

allegedly occur.

Maybe this was some kind of cliche

that had never been taxonomized before.

Maybe I was on the trail

of a new meme or something.

Just when things were getting pretty interesting,

things got really interesting.

TED.com launched, later that year,

with a bunch of videos from past talks,

including mine,

and I started receiving "four in the morning" citations

from what seemed like every time zone on the planet.

Much of it was content I never would have found

on my own if I was looking for it,

and I was not.

I don't know anybody with juvenile diabetes.

I probably would have missed the booklet,

"Grilled Cheese at Four O'Clock in the Morning."

(Laughter)

I do not subscribe to Crochet Today! magazine,

although it looks delightful. (Laughter)

Take note of those clock ends.

This is a college student's suggestion

for what a "four in the morning" gang sign

should look like.

People sent me magazine ads.

They took photographs in grocery stores.

I got a ton of graphic novels and comics.

A lot of good quality work, too:

"The Sandman," "Watchmen."

There's a very cute example here from "Calvin and Hobbes."

In fact, the oldest citation anybody sent in

was from a cartoon from the Stone Age.

Take a look.

(Video) Wilma Flintstone: Like how early?

Fred Flintstone: Like at 4 a.m., that's how early.

Rives: And the flip side of the timeline,

this is from the 31st century.

A thousand years from now,

people are still doing this.

(Video): Announcer: The time is 4 a.m.

(Laughter)

Rives: It shows the spectrum.

I received so many songs, TV shows, movies,

like from dismal to famous,

I could give you a four-hour playlist.

If I just stick to modern male movie stars,

I keep it to the length

of about a commercial.

Here's your sampler.

(Movie montage of "It's 4 a.m.")

(Laughter)

Rives: So somewhere along the line,

I realized I have a hobby

I didn't know I wanted,

and it is crowdsourced.

But I was also thinking what you might be thinking,

which is really, couldn't you do this

with any hour of the day?

First of all, you are not getting clips like that

about four in the afternoon.

Secondly, I did a little research.

You know, I was kind of interested.

If this is confirmation bias,

there is so much confirmation, I am biased.

Literature probably shows it best.

There are a couple three in the mornings in Shakespeare.

There's a five in the morning.

There are seven four in the mornings,

and they're all very dire.

In "Measure for Measure," it's the call time for the executioner.

Tolstoy gives Napoleon insomnia

at four in the morning right before battle

in "War and Peace."

Charlotte Brontë's "Jane Eyre" has got kind of

a pivotal four in the morning,

as does Emily Brontë's "Wuthering Heights."

"Lolita" has as a creepy four in the morning.

"Huckleberry Finn" has one in dialect.

Someone sent in H.G. Wells' "The Invisible Man."

Someone else sent in Ralph Ellison's "Invisible Man."

"The Great Gatsby" spends the last

four in the morning of his life

waiting for a lover who never shows,

and the most famous wake-up in literature, perhaps,

"The Metamorphosis."

First paragraph, the main character wakes up

transformed into a giant cockroach,

but we already know, cockroach notwithstanding,

something is up with this guy.

Why? His alarm is set for four o'clock in the morning.

What kind of person would do that?

This kind of person would do that.

(Music)

(4 a.m. alarm clock montage)

(Video) Newcaster: Top of the hour. Time for the morning news.

But of course, there is no news yet.

Everyone's still asleep in their comfy, comfy beds.

Rives: Exactly.

So that's Lucy from the Peanuts,

"Mommie Dearest", Rocky, first day of training,

Nelson Mandela, first day in office,

and Bart Simpson, which combined with a cockroach

would give you one hell of a dinner party

and gives me yet another category,

people waking up, in my big old database.

Just imagine that your friends and your family

have heard that you collect, say, stuffed polar bears,

and they send them to you.

Even if you don't really, at a certain point,

you totally collect stuffed polar bears,

and your collection is probably pretty kick-ass.

And when I got to that point, I embraced it.

I got my curator on. I started fact checking,

downloading, illegally screen-grabbing.

I started archiving.

My hobby had become a habit,

and my habit gave me possibly the world's

most eclectic Netflix queue.

At one point, it went, "Guys and Dolls: The Musical,"

"Last Tango in Paris,"

"Diary of a Wimpy Kid,"